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The differences between marketing supervisors and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing Supervisor | Senior Manager Of Marketing | |
| Yearly salary | $64,304 | $118,350 |
| Hourly rate | $30.92 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,956 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing supervisors and senior managers of marketing have different pay scales, as shown below.
| Marketing Supervisor | Senior Manager Of Marketing | |
| Average salary | $64,304 | $118,350 |
| Salary range | Between $45,000 And $90,000 | Between $92,000 And $151,000 |
| Highest paying City | Dix Hills, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Halliburton | Roku |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing supervisor and a senior manager of marketing in terms of educational background:
| Marketing Supervisor | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and senior managers of marketing' demographics:
| Marketing Supervisor | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |