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Marketing supervisor skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing supervisor skills. We ranked the top skills for marketing supervisors based on the percentage of resumes they appeared on. For example, 40.2% of marketing supervisor resumes contained customer satisfaction as a skill. Continue reading to find out what skills a marketing supervisor needs to be successful in the workplace.

15 marketing supervisor skills for your resume and career

1. Customer Satisfaction

Here's how marketing supervisors use customer satisfaction:

Program included advertising and merchandising displays, seasonal promotions, customer satisfaction services, product education materials and financial services.
Create and maintain summary level marketing data, administer, analyze and summarize customer satisfaction surveys.

2. Direct Reports

Here's how marketing supervisors use direct reports:

Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
Worked as the Service Manager for the entire Dallas/Fort Worth Metro area having 15 field Service Technicians as direct reports.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing supervisors use customer service:

Managed and trained representatives to ensure exceptional customer service, marketing benchmarks and profitability were achieved.
Supervised outside marketing, marketed, used good communication skills and provided excellent customer service.

4. Digital Marketing

Here's how marketing supervisors use digital marketing:

Led and managed all website digital marketing efforts through completion in a fast-paced environment with tight deadlines.
Manage relationships with Olympus Corporate and global IMS marketing web teams to accomplish consistency throughout regional digital marketing strategies.

5. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how marketing supervisors use payroll:

Review and approved bi-weekly payroll for all Marketing coordinators.
Audited and accessed payroll to maximize productivity.

6. Marketing Campaigns

Here's how marketing supervisors use marketing campaigns:

Project manager for candidate/client email marketing campaigns MARKETING COORDINATOR/SALES SUPPORT Major responsibilities included advertising to candidate population via on-line job postings.
Introduced complimentary marketing campaigns that further developed and emphasized main marketing core to create and maintain unified marketing strategies.

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7. PowerPoint

Here's how marketing supervisors use powerpoint:

Created PowerPoint presentations for internal meetings.
Demonstrate working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Access, & Outlook).

8. SEO

Here's how marketing supervisors use seo:

Identified, built and maintained all respective content areas of corporate websites and maximized SEO opportunities for brand's online presence.
Created effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).

9. Coordinators

Here's how marketing supervisors use coordinators:

Provided daily management and feedback for 20 field Marketing Coordinators on competitive activity and strategic information in the consumer electronics industry.
Supervised team of coordinators, training them to create promotional product initiatives that increased sales through integrated direct marketing.

10. Hire Training

Here's how marketing supervisors use hire training:

Performed new hire training and supervision of marketing team.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing supervisors use email campaigns:

Created promotional email campaigns to support and drive contest participation.
Create data-driven, dynamic email campaigns and tests that deliver against company targets through a highly segmented customer base.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing supervisors use market research:

Managed relationship between Budget Truck and BBC Market Research during initial investigation into expanding market share.
Conducted market research that ensured corporate and local marketing initiatives aligned with the core consumer demographics.

13. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how marketing supervisors use sem:

Managed all online marketing initiatives for several online retailers through Search Engine Marketing (SEM), Affiliates,
Created and implemented training guide on account optimization and troubleshooting for SEM staff of 13.

14. Press Releases

Here's how marketing supervisors use press releases:

Coordinate marketing initiatives, including writing press releases, advertising copy and consulting on published marketing pieces and awareness campaigns.
Assisted in preparation of press releases and other publicity materials and prepared distribution lists for mailings for lead-generations.

15. Content Marketing

Here's how marketing supervisors use content marketing:

Received Bronze Award for developing and executing content marketing strategy to generate awareness and leads for commercial insurance product line.
Conceived and implemented content marketing strategy resulting in increased customer engagement, online conversions and social media presence.

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What skills help Marketing Supervisors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing supervisor resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing supervisors need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing supervisors possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing supervisors?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing supervisor skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing supervisor stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing supervisor skills to add to your resume

The most important skills for a marketing supervisor resume and required skills for a marketing supervisor to have include:

Customer Satisfaction
Direct Reports
Customer Service
Digital Marketing
Payroll
Marketing Campaigns
PowerPoint
SEO
Coordinators
Hire Training
Email Campaigns
Market Research
SEM
Press Releases
Content Marketing
ROI

Graphic Design
Business Development
Photoshop
Trade Shows
Market Trends
Facebook
CMS
Promotional Materials
B2B Marketing
Instagram
Channel Marketing
Website Content
Twitter
Event Planning
Promotional Campaigns
Giveaways

Community Relations
PPC
Media Management
Mobile Marketing
Performance Reviews
Search Engine Marketing
Product Development
Brand Marketing
B Testing
Product Line
Marketing Presentations
Marketing Analytics
Performance Evaluations
POS
Excellent Guest
Vendor Relationships

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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