Top Marketing Supervisor Skills

Below we've compiled a list of the most important skills for a Marketing Supervisor. We ranked the top skills based on the percentage of Marketing Supervisor resumes they appeared on. For example, 11.8% of Marketing Supervisor resumes contained Customer Service as a skill. Let's find out what skills a Marketing Supervisor actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Supervisor resumes in 2020. Read below to see the full list.

1. Customer Service

high Demand
Here's how Customer Service is used in Marketing Supervisor jobs:
  • Managed and trained representatives to ensure exceptional customer service, marketing benchmarks and profitability were achieved.
  • Supervised outside marketing, marketed, used good communication skills and provided excellent customer service.
  • Assisted with customer service communications which resulted in increased sales that surpassed department quotas.
  • Developed ideas for training employees efficiently and effectively in customer service and food preparation.
  • Coordinated and maintained relationships with clients and retailers and provide fantastic customer service.
  • Demonstrated customer service expertise regarding any questions or concerns of facility patrons.
  • Implemented comprehensive marketing and training programs to improve international customer service.
  • Ensured quality customer service to members while maintaining front end productivity.
  • Conduct performance appraisals and recommend salary adjustments for customer service representatives.
  • Facilitated Red Carpet Training Program to ensure superior customer service.
  • Developed customer service surveys to track customer experiences.
  • Provided excellent customer service to ensure guest experience.
  • Supervised five commercial customer service reps.
  • Offered exceptional customer service to differentiate and promote the company brand by actively listening to their concerns and giving appropriate feedback.
  • Offer excellent customer service, and counsel customers regarding their purchase decisions by demonstrating products and sharing knowledge of products.
  • Store performance excelled in customer service, cashier duties, sales floor inventory and store appearance to meet customer needs.
  • Hired as Marketing Supervisor and placed in charge of two casinos with combined total of 30 Customer Service Representatives.
  • Coordinated product development, packaging, promotion, telemarketing sales and customer service for this B2B personnel services provider.
  • Managed high volume phone calls (customer service calls, setting appointments, scheduling interviews, etc.).
  • Managed three departments; including marketing, technical, and customer service teams for regional affinity VIP loyalty program.

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2. Company Website

high Demand
Here's how Company Website is used in Marketing Supervisor jobs:
  • Participated in team responsible for overall company website redesign.
  • Contributed to the development of a proprietary in-house ticketing system, powering the ticketing technology for a variety of company websites.
  • Provided support to HR Managers and job seekers with submission of resumes and accessing databases on company website.
  • Spearheaded re-design of company website, resulting in 54% increase in hits to the site.
  • Assisted in the maintenance and enhancement of company websites.
  • Subject Matter Expert in company website re-designs.
  • Maintain content and provide updates to company website and customer database on www.noritz.com.

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3. Special Events

high Demand
Here's how Special Events is used in Marketing Supervisor jobs:
  • Orchestrated and tracked effectiveness of in-store incentive programs and membership special events.
  • Develop and implement relationships through telecommunications and special events.
  • Organize all company special events including seminars and conferences.
  • Prepared Gaming Commission Submissions for special events and promotions.
  • Executed off-site new member acquisition special events.
  • Analyze and track of promotional offers and special events to determine effects on Key Performance Indicators and determine incremental ROI's.
  • Oversee the setup and maintenance of the sound and light systems in all entertainment venues and for all special events.
  • Planned and executed special events and trade shows that raised awareness of our unique product in our target market.
  • Plan, develop, promote and execute special events such as Starlight Racing, festivals, VIP events.
  • Developed, presented, and executed new restaurant opening plans as well as special events.
  • Assisted the Group Sales and Public Relations teams as needed with media and special events.
  • Coordinated speakers, multimedia presentations, and print materials for all Jockey Club special events.
  • Assisted marketing directors with promotion of special events and brand building of Stanford Recreation.
  • Prepared for and executed Special Events at the Rio All Suite Hotel & Casino.
  • Finalized external communications in the absence of the Special Events and Promotions Manager.
  • Assisted in staffing, design and implementation of property promotions and special events.
  • Supervised the creation of all marketing assets for trade shows and special events.
  • Assisted in the conception and development of special events and promotions.
  • Coordinate special events tour for Official Team Mascot, Boomer.
  • Supervised & Created Promotions and Special Events Locally and Nationally.

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4. Email

high Demand
Here's how Email is used in Marketing Supervisor jobs:
  • Project manager for candidate/client email marketing campaigns MARKETING COORDINATOR/SALES SUPPORT Major responsibilities included advertising to candidate population via on-line job postings.
  • Collaborated with management on marketing campaigns including Email Marketing, Search Engine Marketing and various external online campaigns.
  • Created and coordinated custom and mass-email marketing projects, ensuring adherence with continually changing legal regulations.
  • Connected clients to mortgage related services by direct phone and email communication
  • Created promotional email campaigns to support and drive contest participation.
  • Designed and wrote weekly email newsletters and special communications.
  • Lead the implementation of all marketing campaigns including direct mail, email, lead generation, online display, and radio.
  • Initiate all advertising and lead generation campaigns using online tools, in-house systems and 3rd party content management and email systems.
  • Managed communications and programs to promote company products and to generate revenue for the organization including email and direct mail campaigns.
  • Create data-driven, dynamic email campaigns and tests that deliver against company targets through a highly segmented customer base.
  • Executed email marketing campaigns (segmenting, a/b testing & development of content for over 250 campaigns).
  • Created and edited new content for print material, product packaging, website banners, and email marketing.
  • Collaborated with the graphic design team to ensure the email design related to the desired message.
  • Developed strategic campaigns to interface email, direct mail and website to funnel into one channel.
  • Manage and coordinate marketing department, strategies, email marketing, social media and digital media
  • Manage the email marketing for both the Wet Seal and Arden B. brands.
  • Establish positive relationships with consumers through email and phone to ensure quality service.
  • Design and coordination of email blasts to database of over 10,000 customers.
  • Managed all outbound email marketing campaigns from concept to design to transmittal.
  • Coordinated visitor arrangements (email announcement, accommodations, etc.)

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5. Data Entry

high Demand
Here's how Data Entry is used in Marketing Supervisor jobs:
  • Manage a team of 20+ data entry agents and oversee completion of more than 90,000 sales leads per week.
  • Perform data entry & sending files to vendors for execution of mail, telephone, and e-mail campaigns.
  • Participate in the strategy of creating a more effective system for data entry and quality control.
  • Complete data entry, tracked booking and payments, and maintain the client tracking system
  • Determined media usage, performed data entry, and submitted weekly reports.
  • Worked on data entry of all the products in the library.
  • Supervised staff of 3 Marketing Research Analysts and Data Entry Clerks.
  • Typed and did data entry.
  • Determine need of and hire Staffing Specialists folks for data entry of fundraising orders.
  • Assisted in the development of Verifier, a data entry system.

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6. New Product Development

high Demand
Here's how New Product Development is used in Marketing Supervisor jobs:
  • Shared leadership with cross-functional team to manage quality, new product development, supply chain and sales issues.
  • Participated in consumer research such as CLTs for new product development.
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.
  • Supervised marketing function including market research, analysis, planning, new product development, and communications for international filtration manufacturer.
  • Improved product marketability and profitability be researching, identifying, and capitalizing on market opportunities; coordinating new product development.
  • Conducted competitive study of major publishers and market analysis of key consumers to identify new opportunities for new product development.

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7. Sales Goals

high Demand
Here's how Sales Goals is used in Marketing Supervisor jobs:
  • Supervised regional territory in developing regional marketing strategies to meet established sales goals.
  • Coordinated the development of aftermarket sales goals for dealership territories.
  • Reviewed and supervised daily sales goals and achievements via daily and individual sales reports using Excel and Sap modules.
  • Exceeded sales goals 15% by collaborating with sales team to design Area Distributor Incentive Plan.
  • Increased revenues of print and digital direct marketing verticals and consistently achieved sales goals.
  • Introduced new employee orientation on how to set criteria for individual sales goals.
  • Lead RMG Global Productions to exceed sales goals.
  • Make sure department meets weekly sales goals.
  • Exceeded personal sales goals by 5-15%.
  • Supervised entire marketing team of 20 employees to carry out day-to-dayoperations, support long term strategy, and exceed sales goals.
  • Operated various computer programs,dealt with daily banking processes and was held responsible for sales goals and customer satisfaction.

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8. Market Research

high Demand
Here's how Market Research is used in Marketing Supervisor jobs:
  • Conducted market research that ensured corporate and local marketing initiatives aligned with the core consumer demographics.
  • Conduct strategic analyses and market research using them to identify strategic opportunities.
  • Direct marketing, demographic market research, casino and promotional marketing.
  • Conduct market research and competitive analyses for market expansion.
  • Define effective customer communication streams through market research analysis.
  • Conducted market research and developed marketing strategies.
  • Conducted market research to learn about the demand for different goods and advised retailers to carry their products.
  • Conduct market research for various types of products, such as skin care, vitamins and foods.
  • Collaborated with research and development groups, conducted market research, and created market entry strategies.
  • Reviewed and analyzed market research, in order to develop and implement effective strategic marketing plans.
  • Contributed to market research, marketing and advertising strategies, creative development and media strategies.
  • Raised quarterly revenues of the department by 15% by market research analysis and surveys.
  • Analyzed Market research and studies for new segments, consumer behavior, trends and others.
  • Oversee a staff for market research projects that evaluates product packaging and advertising testing.
  • Educated and mentored 50 user researchers on market research methodologies and techniques.
  • Managed phone research staff of 20 employees of Market Research Company.
  • Supervised 30+ employees performing market research for a National Food Chain.
  • Conducted extensive market research in support of business plans.
  • Managed different market research tools, Media Fax Certified.
  • Uncovered core dad insights through market research and analysis.

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9. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Supervisor jobs:
  • Increased return on investment and number of leads-to-sales from trade shows 12 percent by targeting trade shows appropriate for product mix.
  • Schedule community events, trade shows, Chamber of Commerce events, and local charity events to ensure excellent community relations.
  • Coordinated marketing materials, program guide ads, and registration for trade shows, benefit fairs and sponsorship association events.
  • Organized the international conference trade shows on Latin American, European and Asian businesses to showcase marketing activities worldwide.
  • Coordinated, managed and attended trade shows, booths, exhibits and customer events to effectively promote brand presence.
  • Negotiate participation in trade shows, conventions, galas, concerts and direct other off-site and on-site events.
  • Trade Shows - Register booth space and set up, coordinate set-up and materials for display booths.
  • Coordinated event planning activities, including travel, trade shows, on-site events, and incentive trips.
  • Project annual budget for New Product Introduction, convention and trade shows and all marketing distribution.
  • Coordinated booking, space reservations, and booth layout, design and construction for trade shows.
  • Participated in and attend industry trade shows to stay at the forefront of technology and trends
  • Coordinated event participation and attended key industry trade shows to assist in the sales efforts.
  • Provide product training support to dealer organization and customers at regional and national trade shows.
  • Planned, scheduled, staffed, and represented the company at 3 trade shows yearly.
  • Supported trade shows and the sales force, and directed marketing research and PR efforts.
  • Managed all logistics for and attended events and trade shows as relevant to clients.
  • Planned, coordinated and managed sponsorship and exhibition at several annual trade shows.
  • Implemented a program creating involvement in hospital events and family trade shows.
  • Planned and executed several trade shows, sponsorship events, and conventions.
  • Performed in-depth market research through trade shows and on location customer research.

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10. Staff Members

high Demand
Here's how Staff Members is used in Marketing Supervisor jobs:
  • Educate hospital physicians and staff members on CT technological advancement.
  • Managed teams of up to 22 staff members supporting customer billing, credit and contract issues.
  • Conducted interviews, lead Marketing meetings, prepared scheduling for staff members and volunteers for events.
  • Supervised the marketing support personnel in the regional office, consisting of 4 staff members.
  • Managed and supervised up to 30 staff members during basketball games.
  • Oversee daily operations of over 40 supporting staff members.
  • Supervised and coached new staff members throughout my tenure.
  • Conducted feedback and coaching sessions with staff members.
  • Managed Secondary Marketing Team of 20 staff members.
  • Manage two cross functional teams comprised of 18 staff members with a $19M Marketing budget for Texas regional investments.

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11. Facebook

high Demand
Here's how Facebook is used in Marketing Supervisor jobs:
  • Facilitated Facebook custom audiences and segmentation with clients and vendors.
  • Started company awareness on Facebook.
  • Oversee social marketing for both Wet Seal and Arden B. which includes Facebook, Twitter and YouTube.
  • Serve as UPS Social Media Ambassador on various social networks, using SpredFast: Twitter and Facebook.
  • Channel Launches - Launched Facebook (General/Latino), Twitter, LinkedIn, and YouTube channels.
  • Improved average monthly Facebook engagement by 70% and Twitter followers by 71%.
  • Brand personality for Facebook and Twitter accounts and Entertainment Editor for external company blog.
  • Managed Facebook paid media budget of $150,000 for fan acquisition and contest participation.
  • Launched a social media marketing program that included Twitter, LinkedIn and Facebook.
  • Manage Facebook campaigns to drive traffic to brand/community pages or product websites.
  • Garnered 6,000 Facebook likes & 5,000 Twitter followers in 3 months.
  • Managed the Twitter, Facebook and Pinterest accounts (Began in LA) Wrote marketing copy for web / print materials.
  • Managed the marketing and promotions Facebook page, posting information onupcoming promotions and game sponsors.
  • Led on campus marketing efforts including social media (Twitter, Facebook, Instagram)
  • Utilize photoshop create handbills, maintain program's Facebook page/social media presence
  • Create graphic ads published on Craigslist and Facebook 3.
  • Manage the Library system's social media outlets on Facebook, Twitter, Instagram, YouTube, Flickr, and Pinterest.

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12. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Supervisor jobs:
  • Managed all marketing projects and supervised mailing operations team in the construction of promotional materials.
  • Prepared qualifications, presentations, and other promotional materials to target new business.
  • Educate the organization on the proper implementation and execution of promotional materials.
  • Prepared signage, distributed promotional materials for sponsored events included festivals.
  • Trained new employees, planned marketing activities and created promotional materials
  • Coordinate and monitor translation of product packaging and promotional materials.
  • Designed advertising and promotional materials using desktop publishing software.
  • Redesigned outdated advertising and promotional materials around campus.
  • Developed print advertising, promotional materials, trade show strategy and direct marketing campaigns.
  • Designed the promotional materials and maintained contacts with key accounts to supervise activities.
  • Participated in the design of the promotional materials.
  • Assisted with scheduling, advertising, and designing promotional materials (i.e.

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13. Press Releases

high Demand
Here's how Press Releases is used in Marketing Supervisor jobs:
  • Coordinate marketing initiatives, including writing press releases, advertising copy and consulting on published marketing pieces and awareness campaigns.
  • Assisted in preparation of press releases and other publicity materials and prepared distribution lists for mailings for lead-generations.
  • Manage company public relations including online promotion and press releases.
  • Enhanced corporate identity in trade publications via advertising and earned media, press releases, media monitoring and media relations.
  • Write and edit Press Releases - Managed marketing operations for Virginia Tech Club and Intramural Sports.
  • Directed company's PR activity: trade shows, press releases and interviews with national press.
  • Review and provide final approval for all press releases, marketing campaigns and branding strategies.
  • Plan and implement press releases and marketing strategies for all new products.
  • Assisted with the writing, delivery, and tracking of press releases.
  • Assisted in development and deployment of company press releases and newsletters.
  • Create new product launch process, advertising and press releases.
  • Created collateral materials, presentations, and press releases.
  • Prepared press releases and placed in national publications.
  • Write, submit and follow-up to ensure placement on press releases and stories to established contacts with local and regional media.
  • Authored press releases and designed advertisements, flyers, banners, and program brochures.

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14. New Accounts

high Demand
Here's how New Accounts is used in Marketing Supervisor jobs:
  • Demonstrate exemplary expertise in the complete sales cycle to secure new accounts and maintain existing business.
  • Closed new accounts including a $300k win in partnering with the City of Jacksonville.
  • Developed market strategies to attract new accounts, improve services and increase sales.
  • Secured 20 new accounts in FY2011 that generated $10K in annual revenue.
  • Provided support for process of opening new accounts and upgrading existing service.
  • Provided outstanding customer service for patrons and opened new accounts.

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15. Coordinators

average Demand
Here's how Coordinators is used in Marketing Supervisor jobs:
  • Provided daily management and feedback for 20 field Marketing Coordinators on competitive activity and strategic information in the consumer electronics industry.
  • Supervised team of coordinators, training them to create promotional product initiatives that increased sales through integrated direct marketing.
  • Provided feedback to administration and other departments concerning written information sent out to members and Insurance/Benefit Coordinators.
  • Educated and Motivated Marketing Coordinators to reach for higher penetration results.
  • Managed Field Marketing Coordinators and fostered their professional development.
  • Review and approved bi-weekly payroll for all Marketing coordinators.
  • Direct Supervisor for Marketing Coordinators and Marketing Assistants.
  • Supervised and Development to Marketing Coordinators.
  • Manage a team of coordinators, senior coordinators and marketing managers, all of whom have been promoted under my supervision.
  • Directed the activities of the Casino Marketing Coordinators' to ensure the smooth flow of the marketing departments operations.
  • Created motivational monthly letters to Field Coordinators to keep team focused and updated on progress and company strategies.
  • Explained to Benefit Coordinators and to members how a 125 Cafeteria Plan works.
  • Manage a team of 22 On-Premise Marketing Coordinators across 5 regional sales territories.
  • Manage corporate DM team, in-house letter-shops coordinators @ 2 properties and external agencies
  • Supervised the day to day operations of the Community Outreach Coordinators.
  • Directed the training of 1,200 plus Insurance/Benefit Coordinators yearly.
  • Coach, motivate, and develop team coordinators.
  • Supervised Two (2) Marketing Coordinators.
  • Communicated to 1,200 plus Insurance Coordinators quarterly, and as needed with phone calls, webinars, and emails.
  • Hired, trained and developed an on-going part-time work force of 20+ event coordinators.

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16. Internet

average Demand
Here's how Internet is used in Marketing Supervisor jobs:
  • Spearheaded Panasonic's first-ever presence on the Internet worldwide; coordinated strategic web initiatives at the corporate level for all Panasonic divisions
  • Investigated consumer and business expectations of directory transition to electronic formats including CD's and internet.
  • Developed internet home page that generated leads for sales representatives.
  • Trained staff on Verizon s infrastructure and systems for local, long distance, and internet products and services.
  • Worked directly with the media buying agency in placement of television, print, radio, and internet ads.
  • Campaign components consist of Direct Mail, Internet leads, Advertising, Out of Home and Social Media.
  • Planned and executed strategies for residential subscriber growth for Internet, video and phone customers.
  • Worked with Microsoft Word, Excel and Power Point, Internet Explorer, Email.
  • Monitored internet and print advertising for 200+ job fairs nationwide.
  • Produced leads through marketing boxes, posters and internet marketing.
  • Created a pilot program for the Internet Inside Sales Associates.
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Managed co-op marketing agreements, print and Internet advertising, and reseller incentive programs.
  • Make Internet marketing plan (Depend on different media feature, orchestrate suitable advertising plan) 2.

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17. Twitter

average Demand
Here's how Twitter is used in Marketing Supervisor jobs:
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Developed/executed Facebook and Twitter promotions to increase tune-in, awareness and fan interaction.
  • Developed an integrated social media plan creating Facebook and Twitter campaigns.

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18. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Supervisor jobs:
  • Assisted with promotional events, including concept development, logistics and execution.
  • Conduct research and develop industry contacts to identify potential promotional events.
  • Planned and facilitated promotional events.
  • Increased sales through direct mail campaigns, promotional events, advertising campaigns, telemarketing and referral programs.
  • Assisted the full-time marketing staff with the coordination of radio trade and other promotional events.
  • Coordinated up to 8 promotional events per year that exceeded thousands of participants.
  • Coordinate and analyzed Promotional Events Handle customer inquiries via telephone and e-mail.
  • Managed footprint setup, activation, and onsite staff for all promotional events.

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19. ROI

average Demand
Here's how ROI is used in Marketing Supervisor jobs:
  • Maximized ROI of branding, sampling and give-away by strategically identifying and executing community promotions and events.
  • Established value propositions for product lines and introduced marketing strategies that delivered immediate ROI.
  • Worked with merchandise team in providing ROI-positive solutions for regular and seasonal promotions online.
  • Managed numerous positive ROI marketing campaigns, utilizing telemarketing, direct mail, targeted advertising, and website content.
  • Negotiated wages and benefits directly with the clients, increasing the ROI BY 30% on each account.
  • Coordinated print and online advertising, staff training, follow-ups, and ROI analysis.
  • Managed company s direct mail efforts and provided ROI analysis.
  • Developed ROI reports for marketing campaigns and projects.
  • Led client SEO and PPC campaigns, creating analytics and ROI tracking strategies through the utilization and improvement of existing tools.
  • Generated revenue for direct response and ecommerce clients within strict ROI goals.
  • Lead efforts in program measurement and reporting to optimize communications ROI.
  • Directed 120 physician to physician "Lunch & Learn" programs resulting in 110% ROI in 2012.

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20. Market Share

average Demand
Here's how Market Share is used in Marketing Supervisor jobs:
  • Generated daily and monthly census and gathered statistical information regarding account productivity and market share growth.
  • Managed relationship between Budget Truck and BBC Market Research during initial investigation into expanding market share.
  • Planned, developed, coordinated and participated in various marketing research activities focused on the Company's Market Share.
  • Maintained 3M market share of global disposable diaper tapes at > 70% with sales of $325MM.
  • Assessed client's market positioning to determine how to increase market share.
  • Introduced new product line that increased market share by 10%.
  • Achieved market share increase by 1.6 pp (Sep'16 vs Sep'15) mostly driven by the new initiatives.

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21. SEO

average Demand
Here's how SEO is used in Marketing Supervisor jobs:
  • Identified, built and maintained all respective content areas of corporate websites and maximized SEO opportunities for brand's online presence.
  • Created effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Increased website traffic and Google ranking through strategic marketing, SEO, SEM and PPC.
  • Engage in high-level link prospecting by engaging in multiple white hat SEO tactics.
  • Educated ecommerce team on SEO best practices for item creation and item decriptions.
  • Leveraged strategic website development and external links to significantly increase SEO rankings.

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22. Performance Reviews

average Demand
Here's how Performance Reviews is used in Marketing Supervisor jobs:
  • Conducted tasks associated with supervising employees such as performance reviews, interviews, and motivating good performance.
  • Performed yearly evaluations, performance reviews and salary increases for each direct report.
  • Managed staff which included pay rate, scheduling and performance reviews.
  • Earned formal acknowledgement in all performance reviews for enthusiasm, tenacity, persuasiveness, intense customer focus, and dependability.
  • Composed schedules of electronic scoreboard events for fiscal year.Recruited, interviewed, selected, trained employees and completed performance reviews.
  • Evaluated Sales and Quality performance of team members; responsible for monthly performance reviews, recognition and yearly merit increases.

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23. CRM

average Demand
Here's how CRM is used in Marketing Supervisor jobs:
  • Implemented and administered CRM that improved customer data and relations.
  • Developed user training manual for managing e-mail campaigns and effectively conducted comprehensive class room training for all internal CRM teams.
  • Train global web team on best practices for the Olympus CRM, CMS, and modular back-end functions.
  • Administrated CRM platform, collecting and analyzing customer data including: demographics, preferences, and needs.
  • Developed lead generation strategies inside CRM, performing ongoing analysis and support for inside sales team.
  • Administered and tracked marketing and sales efforts using Microsoft Customer Relationship Management (CRM).
  • Analyzed CRM and customer brand loyalty behavior trends to design yearly rewards program.
  • Map fields and import historical data into new CRM application.
  • Create and update CRM training manuals, train new users.
  • Act as Marketing team leader on CRM upgrades and implementations.
  • Started a customer CRM program to improve customer loyalty.
  • Develop reports and dashboards within CRM application.
  • Maintained account information in CRM.
  • develop marketing automation integration with CRM to support strategic initiatives.
  • introduce, instruct and train employees on use of CRM, marketing metrics, software, and cloud-based applications.
  • Played an active role in the Implementation of CRM at Randon for a period of three years.
  • integrate Salesforce CRM with vertical applications.

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24. Client Relationships

average Demand
Here's how Client Relationships is used in Marketing Supervisor jobs:
  • Designed campaigns to build/deepen client relationships, strengthen vendor relations and sell Firm capabilities and services.
  • Developed high client relationships and earned a reputation for exceeding service standards goals.
  • Created and maintained outside and inside client relationships.
  • Secured master service agreements/contracts with target clients and nurtured client relationships, which increased visibility of company's business lines.
  • Initiated and solidified client relationships and sold advertising to local businesses based on a needs analysis.
  • Serviced accounts and utilize a dedicated approach to maintaining and growing current business and client relationships.

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25. Direct Reports

average Demand
Here's how Direct Reports is used in Marketing Supervisor jobs:
  • Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
  • Worked as the Service Manager for the entire Dallas/Fort Worth Metro area having 15 field Service Technicians as direct reports.
  • Manage the On-Premise Marketing program utilizing team of 350 people across 5 regional sales territories with 22 direct reports.
  • Directed Sales and Marketing department for $30M environmental and industrial hygiene firm with 6 direct reports.
  • Manage staff of three direct reports, fulfillment budget, mail house and print vendor relationships.
  • Managed and developed three direct reports to develop and execute 30+ monthly campaigns.
  • Pioneered digital marketing department, leading 3 teams with 6 direct reports.
  • Manage direct reports to ensure productivity demands of the department are met.
  • Manage two direct reports ensuring quality of work and timeliness.
  • Managed marketing budget and four direct reports.
  • Provide immediate supervision for 17 direct reports, monitors workflow, assigns tasks, goals, and objectives.

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26. New Clients

average Demand
Here's how New Clients is used in Marketing Supervisor jobs:
  • Key Achievements: Successfully started the Community Outreach program for recent accident victims and developed marketing scripts for contacting new clients.
  • Seek out new clients and develop strategies by networking to find new customers and generate lists of prospective clients.
  • Managed relationships with existing clients and solicited new clients through cold calling.
  • Build clientele and store business by networking, creating strongrelationships with new clients, and giving excellent service to existing clients.
  • Managed support staff and planned and coordinated promotional "breakfasts" targeted at new clients.
  • Handled all financial activity Performed all marketing functions to bring in new clients Developed an application for tracking collection calls

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27. Customer Base

average Demand
Here's how Customer Base is used in Marketing Supervisor jobs:
  • Created product/service advertisements; expanded customer base; generated additional revenue
  • Increased customer base and data warehousing by coordinating extensive scientific / market research and reporting for Fortune 500 litigants.
  • Created and implemented a current social media schedule with relevant content to the company's customer base.
  • Developed entire marketing program with an emphasis on championing the brand and expanding the customer base.
  • Directed a direct mail marketing program for a customer base of 65,000 medical professionals.
  • Managed Creative Services division serving our customer base needs for menus and logos.
  • Acquired community partnerships, doubling new customer base in a calendar year.
  • Designed and implemented advertising campaigns to expand and retain the customer base.
  • Conducted demographic surveys to gain a further understanding of our customer base.
  • Cultivated relationships and aggressively increased product breath within existing customer base to increase retention and maximize profitability.
  • Grow customer base by actively prospecting and building relationships with business customers.
  • Identified best industry targets within the UPS customer base for CRS products and services.

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28. Sales Representatives

average Demand
Here's how Sales Representatives is used in Marketing Supervisor jobs:
  • Trained, monitored and motivated inside sales representatives.
  • Coordinate and schedule appointments for sales representatives.
  • Managed staff of 8-10 sales representatives including hiring, field monitoring, mentoring and conducting weekly staff meetings.
  • Advised sales representatives on selling strategies and product knowledge.
  • Reviewed and issued commission checks for outside sales representatives.
  • Recruited, trained and motivated team of sales representatives.
  • Managed a staff of 20 Account Sales Representatives.
  • Interviewed, hired, and trained sales representatives.
  • Trained new and existing sales representatives.
  • Marketed communication equipment and liased with clients and sales representatives/distributors.
  • Trained and mentored junior sales representatives on company product lines, customer service, sales, and technical program operation.
  • Organized equipment for eight annual national tradeshows and assisted sales representatives with 25 regional shows per year.

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29. Action Plans

low Demand
Here's how Action Plans is used in Marketing Supervisor jobs:
  • Reviewed reports on regular basis to develop and implement action plans to address deficiencies and identify areas of opportunities.
  • Developed and implemented strategic business and action plans to ensure the established number of facility admissions were achieved.
  • Prepare marketing strategy and write action plans to attain specific objectives.
  • Input and evaluated NS for brands and recommended action plans.
  • Led strategic approach and marketing action plans for district and regional leaders.
  • action plans to attain specific objectives given by CEO.

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30. Respective Brands

low Demand
Here's how Respective Brands is used in Marketing Supervisor jobs:
  • Applied an integrated marketing approach to create balanced programs for clients with interests in improving their respective brands and businesses.
  • Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

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31. Business-To-Business Clients

low Demand
Here's how Business-To-Business Clients is used in Marketing Supervisor jobs:
  • Developed marketing programs for a variety of business-to-business clients.

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32. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Supervisor jobs:
  • Created PowerPoint presentations for internal meetings.
  • Demonstrate working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Access, & Outlook).
  • Compiled PowerPoint presentation and educated interested parties on the benefits of the Safe T Home.
  • Prepared all tradeshow and event collateral and PowerPoint presentations.
  • Designed a more efficient system to market potential clients by offering a PowerPoint presentation in mandatory Unemployment agencies benefits orientation.
  • Authored manufacturer agreements / contracts; customized project plans; prepared PowerPoint presentations; and reported progress to manufacturers.

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33. VIP

low Demand
Here's how VIP is used in Marketing Supervisor jobs:
  • Assisted and supervised the VIP check in desk each weekend by monitoring staff and room blocks.
  • Designed trademarked logo for GMS's first trademarked tool; The Cable Viper.
  • Included also was call monitoring and training of all VIP preservationists.
  • Established a set sales structure to increase VIP table sales.
  • Plan, create and coordinate all VIP giveaways and events.
  • Assisted Executives for the top 200 VIP guests.
  • Supervised fifteen employees per event and organized tasks and responsibilities Handled all VIP services
  • Greet numerous visitors, including VIPs, general public, vendors and actors.

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34. Complete Client Satisfaction

low Demand
Here's how Complete Client Satisfaction is used in Marketing Supervisor jobs:
  • Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

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35. SAM

low Demand
Here's how SAM is used in Marketing Supervisor jobs:
  • Developed and implemented strategic marketing initiatives, growing same store sales in all 3 cooperatives by double digits in 2012.
  • Created Business Expos for local companies to tell them about what Sam's Club offers to save them money.
  • Assured that the quality of the phone samples staff worked with met strict criteria according to project specifications.
  • Distributed leads to Sales Reps as well as call throughout the day for same day Appointments.
  • Plan individual events for brand awareness, including for Tyson Foods and Sam's Club.
  • Answered directly to the Membership Marketing Manager, Sam's Club 6462 Augusta, Maine.
  • Coordinate activities with outside PR, Digital agencies following Samsung s guidelines.
  • Opened the Houston Rd Sam's Club as Front End Supervisor.
  • Test sulfur samples and Hauling crude oil to market.
  • Promote marketing strategies for sellout Samsung wireless products.
  • Campaign increased store traffic and sample requests.
  • Promoted, same as above.
  • Developed and supervised the Pampers pediatrician sampling program.
  • Strategized and executed 2014 Regional Free Coffee Event activation, sampling 1,500+ cups of coffee within 4 hours during breakfast.
  • Trained new recruits and ensured proper interpretation of Sam s Club goal and vision for the marketing and membership department.
  • Negotiated terms and partnerships with several advertising and marketing agencies for outsourcing of sampling, promotions, and roadshows.
  • Supervised activities ranging from focus groups to product free sampling Compiled data on new products being tested for clients
  • Created Vileda Island-Full Branding with samples and special sales offers which was promoted though Radio and Press channels.
  • Coordinated the fundraising for community service projects and non-profit organizations supported by Sam's Club.
  • Managed relationship with all major wireless carriers across the Caribbean for Samsung such as Digicel, Orange, Lime and Claro.

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36. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Marketing Supervisor jobs:
  • Designed marketing materials using Adobe Photoshop and Illustrator and created two advertisements published in national insurance magazines.
  • Designed and manipulated graphics and marketing materials in Adobe Photoshop and InDesign.
  • Designed and distributed mailing advertisements with Adobe Photoshop.
  • Led a marketing team to create and design business logo, storefront, and marketing materials using Adobe Photoshop.
  • Use Adobe Photoshop and Illustrator to create, design and modify items for collateral materials and client products.
  • Created all marketing materials using Adobe Photoshop, Illustrator, and InDesign for FAA repair station.

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37. Client Executives

low Demand
Here's how Client Executives is used in Marketing Supervisor jobs:
  • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services

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38. Graphic Design

low Demand
Here's how Graphic Design is used in Marketing Supervisor jobs:
  • Recognized as a leader by Allied executives and promoted to department supervisor from graphic designer within six months of service.
  • Instruct, coach, motivate and supervise a team of four graphic designers, as well as a photographer.
  • Supervised direct report and interns, provided creative direction to internal graphic design team, and oversaw vendor relationships.
  • Implemented both national and local programs, while assisting in advertising, graphic design, legal, and media.
  • Managed 2 graphic designers and together we drafted, sketched, and designed all in house print.
  • Partnered with internal management, ad agency and graphic designer on corporate rebranding project.
  • Assist in direction of workflow and set priorities for graphic designers.

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39. Potential Customers

low Demand
Here's how Potential Customers is used in Marketing Supervisor jobs:
  • Imported mailing lists using MS Word to target potential customers through mail outs.
  • Study and examine trends and ways to reach current and potential customers.
  • Created and gave sales presentations to potential customers.
  • Analyzed and constructed detailed briefs on competitors, including descriptions of products, technology, investors and current/potential customers.
  • Developed, implemented and executed marketing plans to attract potential customers using social media outlets and traditional marketing channels.
  • Conducted marketing research activities to identify targeted and potential customers and determined the appropriate media for distribution of promotional information.

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40. Phone Calls

low Demand
Here's how Phone Calls is used in Marketing Supervisor jobs:
  • Answer phone calls, schedule appointments, and probe prospective clients to place them in the best fit rental property.
  • Answered and screened telephone calls, voice mail and e-mail and respond to routine requests when appropriate.
  • Perform office tasks such as renting out camping equipment, managing receipt books, answering phone calls and keeping facilities organized.
  • Developed business utilizing direct mail campaign with follow-up phone calls.
  • Answered incoming telephone calls with professional and knowledgeable responses.
  • Conducted follow-up telephone calls per customer requests.

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41. Daily Activities

low Demand
Here's how Daily Activities is used in Marketing Supervisor jobs:
  • Administered daily activities of staff in accordance with operating procedures.
  • Supervised daily activities of marketing staff.
  • Supervised the daily activities of a team of copywriters responsible for writing & publishing product Fact Tags to retail stores.
  • Handled direct hiring of advertising agents, marketing staff and oversaw their daily activities.
  • Oversee the daily activities of the marketing department, including scheduling staff.
  • Lead and managed the daily activities of a 5 person team.

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42. Special Projects

low Demand
Here's how Special Projects is used in Marketing Supervisor jobs:
  • Managed and organized special projects as assigned by Regional Sales Manager.
  • Completed special projects, including the implementation of agency insurance licenses and the creation of an online safety program for clients.
  • Managed all Disneyland Park video special projects, including network television productions, Tour & Travel videos, and infomercials.
  • Supervised five associates and over 20 during special projects; interviewed recruited, trained, and evaluated personnel.
  • Performed other related duties and special projects as assigned by the administrator.
  • Worked on special projects with upper management including new product research.
  • Worked directly with Store Manager on special projects and promotions.
  • Created special projects that focus on increasing awareness and knowledge in regards to services provided by Youth Villages.

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43. SEM

low Demand
Here's how SEM is used in Marketing Supervisor jobs:
  • Planned and organized network functions and educational seminars for the medical community to provide most current information pertaining to medicine.
  • Maintained responsibility of financial justification (business case) assembly and regular financial reporting and accrual processes for assigned projects.
  • Developed and oversaw direct-marketing programs created for association members, including national seminars, conference programs and product catalogs.
  • Negotiated annual contract promotion guidelines with luxury hotel, airline and product partners for program brand advertisement.
  • Managed three external vendors responsible for taking inbound calls from prospective students generated from marketing advertisements.
  • Participated in training seminars to address customer needs and strengthen business to business relationships.
  • Assisted in marketing strategy development essential for advertisement and the annual business plan.
  • Delivered several technical seminars for customers highlighting the company's HPLC portfolio.
  • Communicate needs with media buyers and request placements/insertions based on advertisement.
  • Solicited and negotiated advertisements and contributions from national companies.
  • Coordinated semi-annual college days, hosting perspective students.
  • Assisted in creating national television and print advertisements.
  • Maintained accurate documentation for semi-annual plant audits.
  • Create advertisements and promotional activities.
  • Served as financial liaison for purposes of accruals, budget, tracking, disbursement, 1099 reporting and corporate approval process.
  • Supported sales department by providing targeted client lists from a custom database into Excel, creating custom advertisements for premium clients.
  • Assisted with the layout of the company's annual report and designed of educational seminar brochures via Adobe InDesign software.
  • Content creation and copy writing for all marketing communications including sell sheets, direct mail, advertisements and online content.
  • Conducted weekly team meetings to address strategies in new enrollment and retention efforts, in addition to disseminating departmental updates.
  • Execute on marketing strategy by creating and monitoring classified advertisements for real estate property valued over $2.5+ million.

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44. Incentive Programs

low Demand
Here's how Incentive Programs is used in Marketing Supervisor jobs:
  • Performed detailed analysis of sales history, developed tailored marketing plans, and created customer promotions and incentive programs.
  • Help develop marketing initiatives, incentive programs, and quality assurance procedures.
  • Created, developed and monitor incentive programs; provide reports and recaps on a timely basis.
  • Designed, developed and implemented marketing and sales campaigns and employee incentive programs.
  • Tracked sales increases, sign-ups, appointments, calls, and incentive programs.
  • Motivate employees; Create incentive programs to increase morale.

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45. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Supervisor jobs:
  • Work to create cross marketing opportunities with local businesses through concentrated advertising efforts.
  • Canvassed nearby local businesses both in person and via phone to promote membership and grow sales.
  • Engaged potential clients and local businesses through demonstrations and weekly orientations.
  • Wine & Food tasting series to increase wine sales, collaborate with local businesses & raise money for local non-profit organizations.
  • Opened call center Managed over 30 employees Designed marketing material Developed contracts with multiple local businesses for advertising Cold Calling Lead generation
  • Establish business relationships with current guests, local businesses/companies & organizations to develop partnerships and programs to increase revenue stream.

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46. Community Outreach

low Demand
Here's how Community Outreach is used in Marketing Supervisor jobs:
  • Assisted in the development, design and implementation of community outreach initiatives for name branding and sponsorship opportunities.
  • Received Community Outreach Award for outstanding community relationship management.
  • Maintained marketing calendar of community outreach events.
  • Grow resort's health & wellness initiative through community outreach.

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47. Instagram

low Demand
Here's how Instagram is used in Marketing Supervisor jobs:
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.
  • Cultivate the social media presence of New England Culinary Institute on Instagram, LinkedIn, Facebook and other social media platforms.
  • Constructed impression-driven content for corporate social media platforms including, but not limited to, Facebook, Twitter and Instagram.
  • Reviewed and edited social media posts-Facebook, Instagram, and LinkedIn, to guarantee high content quality and company promotion.

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48. Web Content

low Demand
Here's how Web Content is used in Marketing Supervisor jobs:
  • Developed intranet / extranet web content and deployed web content management software.
  • Migrated website to a content management solution enabling dynamic web content and enhancements resulting in reduced external programming costs.
  • Collaborate with key University and Community stakeholders in developing web content that aligns with campus-wide branding goals.
  • Create, update and audit Web content by leveraging existing communication plans and develop future strategy initiatives.
  • Directed strategic e-marketing initiatives, including web content management, email marketing program and e-newsletters.
  • Manage electronic marketing efforts including web content, e-mail marketing and internet distribution channels.

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20 Most Common Skill for a Marketing Supervisor

Customer Service16.7%
Company Website7.5%
Special Events7.4%
Email6.9%
Data Entry6.2%
New Product Development6.1%
Sales Goals5.7%
Market Research5.4%

Typical Skill-Sets Required For A Marketing Supervisor

RankSkillPercentage of ResumesPercentage
1
1
Customer Service
Customer Service
11.8%
11.8%
2
2
Company Website
Company Website
5.4%
5.4%
3
3
Special Events
Special Events
5.3%
5.3%
4
4
Email
Email
4.9%
4.9%
5
5
Data Entry
Data Entry
4.4%
4.4%
6
6
New Product Development
New Product Development
4.3%
4.3%
7
7
Sales Goals
Sales Goals
4%
4%
8
8
Market Research
Market Research
3.9%
3.9%
9
9
Trade Shows
Trade Shows
3.2%
3.2%
10
10
Staff Members
Staff Members
3.1%
3.1%
11
11
Facebook
Facebook
2.7%
2.7%
12
12
Promotional Materials
Promotional Materials
2.4%
2.4%
13
13
Press Releases
Press Releases
2.3%
2.3%
14
14
New Accounts
New Accounts
2.2%
2.2%
15
15
Coordinators
Coordinators
2.2%
2.2%
16
16
Internet
Internet
2%
2%
17
17
Twitter
Twitter
2%
2%
18
18
Promotional Events
Promotional Events
1.8%
1.8%
19
19
ROI
ROI
1.7%
1.7%
20
20
Market Share
Market Share
1.7%
1.7%
21
21
SEO
SEO
1.7%
1.7%
22
22
Performance Reviews
Performance Reviews
1.7%
1.7%
23
23
CRM
CRM
1.6%
1.6%
24
24
Client Relationships
Client Relationships
1.5%
1.5%
25
25
Direct Reports
Direct Reports
1.5%
1.5%
26
26
New Clients
New Clients
1.4%
1.4%
27
27
Customer Base
Customer Base
1.2%
1.2%
28
28
Sales Representatives
Sales Representatives
1.1%
1.1%
29
29
Action Plans
Action Plans
1%
1%
30
30
Respective Brands
Respective Brands
1%
1%
31
31
Business-To-Business Clients
Business-To-Business Clients
1%
1%
32
32
Powerpoint
Powerpoint
1%
1%
33
33
VIP
VIP
1%
1%
34
34
Complete Client Satisfaction
Complete Client Satisfaction
1%
1%
35
35
SAM
SAM
0.9%
0.9%
36
36
Adobe Photoshop
Adobe Photoshop
0.9%
0.9%
37
37
Client Executives
Client Executives
0.9%
0.9%
38
38
Graphic Design
Graphic Design
0.9%
0.9%
39
39
Potential Customers
Potential Customers
0.8%
0.8%
40
40
Phone Calls
Phone Calls
0.8%
0.8%
41
41
Daily Activities
Daily Activities
0.8%
0.8%
42
42
Special Projects
Special Projects
0.8%
0.8%
43
43
SEM
SEM
0.8%
0.8%
44
44
Incentive Programs
Incentive Programs
0.8%
0.8%
45
45
Local Businesses
Local Businesses
0.7%
0.7%
46
46
Community Outreach
Community Outreach
0.7%
0.7%
47
47
Instagram
Instagram
0.7%
0.7%
48
48
Web Content
Web Content
0.7%
0.7%

18,393 Marketing Supervisor Jobs

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