What does a marketing supervisor do?
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing supervisor responsibilities
Here are examples of responsibilities from real marketing supervisor resumes:
- Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
- Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
- Coordinate with other team leaders on large projects and SEM wide decisions.
- Direct creative development for banner ads, SEM copy, and landing pages.
- Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
- Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
- Start company awareness on Facebook.
- Create PowerPoint presentations for internal meetings.
- Facilitate Facebook custom audiences and segmentation with clients and vendors.
- Produce daily and weekly promotional analysis and new product tracking to determine profitability and media ROI.
- Maximize ROI of branding, sampling and give-away by strategically identifying and executing community promotions and events.
- Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
- Organize direct marketing print ad programs through all stages including copywriting, ad placement, and analysis.
- Freelance technical writing (copywriting and editing): web, print, editorial and creative content (AP style )
- Provide a unique, seo-focuse service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.
Marketing supervisor skills and personality traits
We calculated that 40% of Marketing Supervisors are proficient in Customer Satisfaction, Direct Reports, and Customer Service. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing Supervisors that have these skills listed on their resume here:
- Customer Satisfaction, 40%
Program included advertising and merchandising displays, seasonal promotions, customer satisfaction services, product education materials and financial services.
- Direct Reports, 31%
Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
- Customer Service, 7%
Managed and trained representatives to ensure exceptional customer service, marketing benchmarks and profitability were achieved.
- Digital Marketing, 3%
Led and managed all website digital marketing efforts through completion in a fast-paced environment with tight deadlines.
- Payroll, 2%
Review and approved bi-weekly payroll for all Marketing coordinators.
- Marketing Campaigns, 2%
Project manager for candidate/client email marketing campaigns MARKETING COORDINATOR/SALES SUPPORT Major responsibilities included advertising to candidate population via on-line job postings.
Common skills that a marketing supervisor uses to do their job include "customer satisfaction," "direct reports," and "customer service." You can find details on the most important marketing supervisor responsibilities below.
Creativity. One of the key soft skills for a marketing supervisor to have is creativity. You can see how this relates to what marketing supervisors do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a marketing supervisor resume shows how marketing supervisors use creativity: "prepared weekly payroll * maintain equipment and parts inventory * reviewed monthly kpi's with service techs. "
Interpersonal skills. Another soft skill that's essential for fulfilling marketing supervisor duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to a marketing supervisor resume, here's how marketing supervisors can utilize interpersonal skills in their job responsibilities: "cited for excellence in interpersonal communications, teamwork, customer service, flexibility and reliability. "
Organizational skills. marketing supervisors are also known for organizational skills, which are critical to their duties. You can see how this skill relates to marketing supervisor responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A marketing supervisor resume example shows how organizational skills is used in the workplace: "established market presence including trade shows, collateral materials, media plans, white papers, and overall organizational communications. "
Analytical skills. A big part of what marketing supervisors do relies on "analytical skills." You can see how essential it is to marketing supervisor responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical marketing supervisor tasks: "developed and maintained product analysis for five product lines of a $200 million company. "
Communication skills. Another crucial skill for a marketing supervisor to carry out their responsibilities is "communication skills." A big part of what marketing supervisors relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to marketing supervisor duties can be seen in an example from a marketing supervisor resume snippet: "lead efforts in program measurement and reporting to optimize communications roi. "
The three companies that hire the most marketing supervisors are:
- Travel and Transport10 marketing supervisors jobs
- Columbia Sportswear5 marketing supervisors jobs
- Veeva Systems4 marketing supervisors jobs
Choose from 10+ customizable marketing supervisor resume templates
Build a professional marketing supervisor resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing supervisor resume.
Compare different marketing supervisors
Marketing supervisor vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing supervisor are more likely to require skills like "excellent interpersonal," "payroll," "powerpoint," and "coordinators." On the other hand, a job as a senior manager of marketing requires skills like "integrated marketing," "project management," "sr," and "crm." As you can see, what employees do in each career varies considerably.
Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Comparatively, marketing supervisors tend to make the most money in the retail industry with an average salary of $77,363.On average, senior managers of marketing reach higher levels of education than marketing supervisors. Senior managers of marketing are 9.8% more likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Marketing supervisor vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing supervisor responsibilities requires skills like "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal." But a business development and marketing manager might use other skills in their typical duties, such as, "crm," "integrated marketing," "strategic partnerships," and "revenue growth."
Business development and marketing managers may earn a higher salary than marketing supervisors, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other hand, marketing supervisors receive higher pay in the retail industry, where they earn an average salary of $77,363.business development and marketing managers earn higher levels of education than marketing supervisors in general. They're 6.6% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing supervisors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing supervisor vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, marketing supervisors are more likely to have skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll." But a manager, field marketing is more likely to have skills like "integrated marketing," "project management," "salesforce," and "demand generation."
Managers, field marketing earn the highest salary when working in the technology industry, where they receive an average salary of $100,565. Comparatively, marketing supervisors have the highest earning potential in the retail industry, with an average salary of $77,363.managers, field marketing typically earn similar educational levels compared to marketing supervisors. Specifically, they're 0.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Marketing supervisor vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Types of marketing supervisor
Updated January 8, 2025
