Some of the skills we found on marketing supervisor resumes included "customer satisfaction," "direct reports," and "customer service." We have detailed the most important marketing supervisor responsibilities below.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Here are examples of responsibilities from real marketing supervisor resumes representing typical tasks they are likely to perform in their roles.
We calculated that 40% of Marketing Supervisors are proficient in Customer Satisfaction, Direct Reports, and Customer Service. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing Supervisors that have these skills listed on their resume here:
Program included advertising and merchandising displays, seasonal promotions, customer satisfaction services, product education materials and financial services.
Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.
Managed and trained representatives to ensure exceptional customer service, marketing benchmarks and profitability were achieved.
Led and managed all website digital marketing efforts through completion in a fast-paced environment with tight deadlines.
Review and approved bi-weekly payroll for all Marketing coordinators.
Project manager for candidate/client email marketing campaigns MARKETING COORDINATOR/SALES SUPPORT Major responsibilities included advertising to candidate population via on-line job postings.
Some of the skills we found on marketing supervisor resumes included "customer satisfaction," "direct reports," and "customer service." We have detailed the most important marketing supervisor responsibilities below.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
In this section, we take a look at the annual salaries of other professions. Take senior manager of marketing for example. On average, the senior managers of marketing annual salary is $54,046 higher than what marketing supervisors make on average every year.
While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing supervisors and senior managers of marketing positions are skilled in customer satisfaction, direct reports, and customer service.
These skill sets are where the common ground ends though. A marketing supervisor responsibility is more likely to require skills like "excellent interpersonal," "payroll," "powerpoint," and "coordinators." Whereas a senior manager of marketing requires skills like "integrated marketing," "project management," "sr," and "crm." Just by understanding these different skills you can see how different these careers are.
Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Whereas marketing supervisors tend to make the most money in the retail industry with an average salary of $77,363.
On average, senior managers of marketing reach higher levels of education than marketing supervisors. Senior managers of marketing are 9.8% more likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Next up, we have the business development and marketing manager profession to look over. This career brings along a higher average salary when compared to a marketing supervisor annual salary. In fact, business development and marketing managers salary difference is $11,065 higher than the salary of marketing supervisors per year.
Not everything about these jobs is different. Take their skills, for example. Marketing supervisors and business development and marketing managers both include similar skills like "digital marketing," "marketing campaigns," and "powerpoint" on their resumes.
While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that marketing supervisor responsibilities requires skills like "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal." But a business development and marketing manager might use skills, such as, "crm," "integrated marketing," "strategic partnerships," and "revenue growth."
Business development and marketing managers may earn a higher salary than marketing supervisors, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other side of things, marketing supervisors receive higher paychecks in the retail industry where they earn an average of $77,363.
On the topic of education, business development and marketing managers earn higher levels of education than marketing supervisors. In general, they're 6.6% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Let's now take a look at the manager, field marketing profession. On average, these workers make higher salaries than marketing supervisors with a $28,992 difference per year.
While looking through the resumes of several marketing supervisors and managers, field marketing we discovered that both professions have similar skills. These similarities include skills such as "direct reports," "digital marketing," and "marketing campaigns," but they differ when it comes to other required skills.
As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing supervisors resumes, they are more likely to have skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll." But a manager, field marketing might have skills like "integrated marketing," "project management," "salesforce," and "demand generation."
Additionally, managers, field marketing earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $100,565. Additionally, marketing supervisors earn an average salary of $77,363 in the retail industry.
Managers, field marketing are known to earn similar educational levels when compared to marketing supervisors. Additionally, they're 0.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Now, we'll look at heads of marketing, who generally average a higher pay when compared to marketing supervisors annual salary. In fact, the difference is about $73,525 per year.
According to resumes from both marketing supervisors and heads of marketing, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "direct reports," "digital marketing," and "marketing campaigns. "
Each job requires different skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll," which might show up on a marketing supervisor resume. Whereas head of marketing might include skills like "integrated marketing," "kpis," "google analytics," and "content strategy."
In general, heads of marketing make a higher salary in the media industry with an average of $134,857. The highest marketing supervisor annual salary stems from the retail industry.
Heads of marketing reach higher levels of education when compared to marketing supervisors. The difference is that they're 10.5% more likely to earn a Master's Degree more, and 0.5% more likely to graduate with a Doctoral Degree.