Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing Supervisor Responsibilities

Here are examples of responsibilities from real marketing supervisor resumes representing typical tasks they are likely to perform in their roles.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Start company awareness on Facebook.
  • Create PowerPoint presentations for internal meetings.
  • Facilitate Facebook custom audiences and segmentation with clients and vendors.
  • Produce daily and weekly promotional analysis and new product tracking to determine profitability and media ROI.
  • Maximize ROI of branding, sampling and give-away by strategically identifying and executing community promotions and events.
  • Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
  • Organize direct marketing print ad programs through all stages including copywriting, ad placement, and analysis.
  • Freelance technical writing (copywriting and editing): web, print, editorial and creative content (AP style )
  • Provide a unique, seo-focuse service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.

Marketing Supervisor Skills and Personality Traits

We calculated that 40% of Marketing Supervisors are proficient in Customer Satisfaction, Direct Reports, and Customer Service. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Marketing Supervisors that have these skills listed on their resume here:

  • Customer Satisfaction, 40%

    Program included advertising and merchandising displays, seasonal promotions, customer satisfaction services, product education materials and financial services.

  • Direct Reports, 31%

    Managed team of three direct reports responsible for on=going product optimization, account management and ad placement on company website.

  • Customer Service, 7%

    Managed and trained representatives to ensure exceptional customer service, marketing benchmarks and profitability were achieved.

  • Digital Marketing, 3%

    Led and managed all website digital marketing efforts through completion in a fast-paced environment with tight deadlines.

  • Payroll, 2%

    Review and approved bi-weekly payroll for all Marketing coordinators.

  • Marketing Campaigns, 2%

    Project manager for candidate/client email marketing campaigns MARKETING COORDINATOR/SALES SUPPORT Major responsibilities included advertising to candidate population via on-line job postings.

Some of the skills we found on marketing supervisor resumes included "customer satisfaction," "direct reports," and "customer service." We have detailed the most important marketing supervisor responsibilities below.

  • Arguably the most important personality trait for a marketing supervisor to have happens to be creativity. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, other resumes have pointed out that marketing supervisors can use creativity to "prepared weekly payroll * maintain equipment and parts inventory * reviewed monthly kpi's with service techs. "
  • Another trait important for fulfilling marketing supervisor duties is interpersonal skills. According to a marketing supervisor resume, "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how marketing supervisors are able to utilize interpersonal skills: "cited for excellence in interpersonal communications, teamwork, customer service, flexibility and reliability. "
  • Marketing supervisors are also known for organizational skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing supervisor resume: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." We also found this resume example that details how this skill is put to the test: "established market presence including trade shows, collateral materials, media plans, white papers, and overall organizational communications. "
  • A thorough review of lots of resumes revealed to us that "analytical skills" is important to completing marketing supervisor responsibilities. This resume example shows just one way marketing supervisors use this skill: "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical marketing supervisor tasks: "developed and maintained product analysis for five product lines of a $200 million company. "
  • Yet another important skill that a marketing supervisor must demonstrate is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process This is clearly demonstrated in this example from a marketing supervisor who stated: "lead efforts in program measurement and reporting to optimize communications roi. "
  • See the full list of marketing supervisor skills.

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    In this section, we take a look at the annual salaries of other professions. Take senior manager of marketing for example. On average, the senior managers of marketing annual salary is $54,046 higher than what marketing supervisors make on average every year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing supervisors and senior managers of marketing positions are skilled in customer satisfaction, direct reports, and customer service.

    These skill sets are where the common ground ends though. A marketing supervisor responsibility is more likely to require skills like "excellent interpersonal," "payroll," "powerpoint," and "coordinators." Whereas a senior manager of marketing requires skills like "integrated marketing," "project management," "sr," and "crm." Just by understanding these different skills you can see how different these careers are.

    Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Whereas marketing supervisors tend to make the most money in the retail industry with an average salary of $77,363.

    On average, senior managers of marketing reach higher levels of education than marketing supervisors. Senior managers of marketing are 9.8% more likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Business Development And Marketing Manager?

    The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

    Next up, we have the business development and marketing manager profession to look over. This career brings along a higher average salary when compared to a marketing supervisor annual salary. In fact, business development and marketing managers salary difference is $11,065 higher than the salary of marketing supervisors per year.

    Not everything about these jobs is different. Take their skills, for example. Marketing supervisors and business development and marketing managers both include similar skills like "digital marketing," "marketing campaigns," and "powerpoint" on their resumes.

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that marketing supervisor responsibilities requires skills like "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal." But a business development and marketing manager might use skills, such as, "crm," "integrated marketing," "strategic partnerships," and "revenue growth."

    Business development and marketing managers may earn a higher salary than marketing supervisors, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other side of things, marketing supervisors receive higher paychecks in the retail industry where they earn an average of $77,363.

    On the topic of education, business development and marketing managers earn higher levels of education than marketing supervisors. In general, they're 6.6% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.

    How a Manager, Field Marketing Compares

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Let's now take a look at the manager, field marketing profession. On average, these workers make higher salaries than marketing supervisors with a $28,992 difference per year.

    While looking through the resumes of several marketing supervisors and managers, field marketing we discovered that both professions have similar skills. These similarities include skills such as "direct reports," "digital marketing," and "marketing campaigns," but they differ when it comes to other required skills.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing supervisors resumes, they are more likely to have skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll." But a manager, field marketing might have skills like "integrated marketing," "project management," "salesforce," and "demand generation."

    Additionally, managers, field marketing earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $100,565. Additionally, marketing supervisors earn an average salary of $77,363 in the retail industry.

    Managers, field marketing are known to earn similar educational levels when compared to marketing supervisors. Additionally, they're 0.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

    Description Of a Head Of Marketing

    The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

    Now, we'll look at heads of marketing, who generally average a higher pay when compared to marketing supervisors annual salary. In fact, the difference is about $73,525 per year.

    According to resumes from both marketing supervisors and heads of marketing, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "direct reports," "digital marketing," and "marketing campaigns. "

    Each job requires different skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll," which might show up on a marketing supervisor resume. Whereas head of marketing might include skills like "integrated marketing," "kpis," "google analytics," and "content strategy."

    In general, heads of marketing make a higher salary in the media industry with an average of $134,857. The highest marketing supervisor annual salary stems from the retail industry.

    Heads of marketing reach higher levels of education when compared to marketing supervisors. The difference is that they're 10.5% more likely to earn a Master's Degree more, and 0.5% more likely to graduate with a Doctoral Degree.