How To Become A Marketing Support Specialist: What It Is and Career Path

What is a marketing support specialist and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr. Gail Hudson Ph.D.,

Michelle R. Eubanks

Companies often turn to market firms to increase sales and better market their goods and services to customers. Marketing support specialist designs and implements these marketing strategies and campaigns. While marketing support specialists may oversee an existing marketing campaign's execution, they also create new campaigns from scratch. Typically, these professionals supervise a team of marketers and work under the direction of marketing managers.

The BLS projects increasing growth in the marketing industry over the next several years, predicting job growth of 23% for marketing specialists. This is a much faster rate than the average for all jobs, and the BLS says prospects should be particularly favorable for you if you hold a master's degree in marketing or a related field.

According to the BLS, marketing professionals often need a bachelor's or master's degree in marketing or business administration with a marketing specialty. In 2018, the BLS listed an average annual salary of $70,960 for marketing specialists and market research analysts, with the majority earning between $34,310 and $121,080 per year.

What general advice would you give to a marketing support specialist?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreMarketing Support SpecialistUS Average

Salary

3.7

Avg. Salary $47,102

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.61%

Black or African American 5.22%

Hispanic or Latino 12.47%

Unknown 5.01%

White 67.55%

Gender

female 67.05%

male 32.95%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing support specialist

Explore marketing support specialist education requirements

Most common marketing support specialist degrees

Bachelor's

68.8 %

Associate

15.8 %

Master's

7.8 %

Start to develop specific marketing support specialist skills

Skills	Percentages
PowerPoint	12.82%
Digital Marketing	7.70%
CRM	6.54%
Marketing Campaigns	5.62%
Salesforce	5.44%

Complete relevant marketing support specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing support specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing support specialist based on U.S. Bureau of Labor Statistics data and data from real marketing support specialist resumes.

Research marketing support specialist duties and responsibilities

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Utilize the CRM marketing database to develop marketing strategies that increase sales.
Develop solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.

Prepare your marketing support specialist resume

When your background is strong enough, you can start writing your marketing support specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing support specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing support specialist resume templates

Build a professional marketing support specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing support specialist resume.