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Become A Marketing Support Specialist

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Working As A Marketing Support Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $54,000

    Average Salary

What Does A Marketing Support Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Support Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Support Specialist Career Paths

Marketing Support Specialist
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Manager
Director Of Marketing & Development
9 Yearsyrs
Account Executive Owner Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive General Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Specialist Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Executive Assistant Event Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Executive Assistant Project Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Systems Engineer Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Systems Engineer Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Systems Engineer Application Engineer Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Executive Administrative Assistant Executive/Personal Assistant Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Consultant Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Analyst Brand Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Analyst Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Marketing Support Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Support Specialist
Internship 5.9%
Cashier 3.9%
Secretary 3.3%
Top Careers After Marketing Support Specialist
Manager 3.4%
Owner 2.7%

Do you work as a Marketing Support Specialist?

Marketing Support Specialist Demographics

Gender

Female

60.4%

Male

28.6%

Unknown

11.0%
Ethnicity

White

63.4%

Hispanic or Latino

14.8%

Black or African American

11.2%

Asian

7.2%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

40.0%

Chinese

10.0%

French

6.7%

Portuguese

3.3%

Filipino

3.3%

German

3.3%

Cantonese

3.3%

Japanese

3.3%

Carrier

3.3%

Hindi

3.3%

Tagalog

3.3%

Mandarin

3.3%

Polish

3.3%

Arabic

3.3%

Tamil

3.3%

Italian

3.3%
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Marketing Support Specialist Education

Schools

University of Phoenix

18.2%

Auburn University

5.7%

Pennsylvania State University

5.7%

University of Houston

5.7%

Southern New Hampshire University

5.7%

University of Alabama

4.5%

Trinity University

4.5%

Michigan State University

4.5%

University of Cincinnati

4.5%

Columbia College Chicago

4.5%

George Mason University

4.5%

University of Texas at Austin

4.5%

Golden Gate University-San Francisco

3.4%

San Jose State University

3.4%

Illinois State University

3.4%

Temple University

3.4%

Ohio State University

3.4%

Westfield State University

3.4%

Kent State University

3.4%

University of Mississippi

3.4%
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Majors

Business

33.3%

Marketing

14.0%

Communication

9.0%

Management

6.0%

Psychology

4.5%

Public Relations

3.8%

Computer Science

2.9%

Health Care Administration

2.9%

English

2.4%

Criminal Justice

2.4%

Graphic Design

2.4%

General Studies

2.1%

Elementary Education

2.1%

Liberal Arts

2.1%

Computer Information Systems

2.1%

Accounting

1.9%

Finance

1.7%

Entertainment Business

1.4%

Nursing

1.4%

Journalism

1.4%
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Degrees

Bachelors

51.7%

Other

16.9%

Masters

16.8%

Associate

8.5%

Certificate

3.8%

Diploma

0.9%

Doctorate

0.9%

License

0.5%
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Top Skills for A Marketing Support Specialist

  1. Customer Service
  2. Customer Database
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Maintain department's SharePoint site and perform projects geared to providing excellent internal customer service while monitoring and maintaining data integrity.
  • Defined and documented user requirements for internal Sales Customer Database, Order Management System, and Contracts Database.
  • Used Web application software for content management and email marketing message preparation and broadcasting.
  • Served as virtual classroom host and technical support for facilitated distance learning courses.
  • Supported trade shows and exhibitions department in administrative, logistics, accounting and procurement.

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