Marketing support specialist demographics and statistics in the US
Marketing support specialist demographics research summary. Zippia estimates marketing support specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing support specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing support specialists after extensive research and analysis:
- There are over 234,244 marketing support specialists currently employed in the United States.
- 67.1% of all marketing support specialists are women, while 32.9% are men.
- The average marketing support specialist age is 36 years old.
- The most common ethnicity of marketing support specialists is White (67.6%), followed by Hispanic or Latino (12.5%), Asian (9.6%) and Black or African American (5.2%).
- In 2022, women earned 95% of what men earned.
- 10% of all marketing support specialists are LGBT.
- Marketing support specialists are 65% more likely to work at private companies in comparison to public companies.
On this page
Marketing support specialist demographics by:
Marketing support specialist gender statistics
67.1% of marketing support specialists are women and 32.9% of marketing support specialists are men.
- Female, 67.1%
- Male, 32.9%
Marketing support specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
Marketing support specialist gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$46,042
Female income
$43,904
Marketing support specialist gender ratio over time
This data breaks down the percentage of men and women in marketing support specialist positions over time. Currently, 67.1% of marketing support specialists are female.
Marketing support specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.77% | 59.23% |
| 2011 | 38.40% | 61.60% |
| 2012 | 38.64% | 61.36% |
| 2013 | 35.38% | 64.62% |
| 2014 | 35.42% | 64.58% |
| 2015 | 37.44% | 62.56% |
| 2016 | 36.72% | 63.28% |
| 2017 | 36.69% | 63.31% |
| 2018 | 35.80% | 64.20% |
| 2019 | 34.54% | 65.46% |
| 2020 | 32.30% | 67.70% |
| 2021 | 32.95% | 67.05% |
Marketing support specialist related jobs gender ratio
We compared marketing support specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Support Specialist | 33% | 67% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing support specialist demographics by race
The most common ethnicity among marketing support specialists is White, which makes up 67.6% of all marketing support specialists. Comparatively, 12.5% of marketing support specialists are Hispanic or Latino and 9.6% of marketing support specialists are Asian.
- White, 67.6%
- Hispanic or Latino, 12.5%
- Asian, 9.6%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing support specialist race
| Marketing support specialist race | Percentages |
|---|---|
| White | 67.6% |
| Hispanic or Latino | 12.5% |
| Asian | 9.6% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing support specialist race and ethnicity over time
See how marketing support specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing support specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.49% | 5.41% | 7.36% | 8.91% |
| 2011 | 74.79% | 5.41% | 7.79% | 9.87% |
| 2012 | 74.85% | 5.61% | 7.07% | 10.10% |
| 2013 | 74.61% | 5.83% | 6.53% | 10.12% |
| 2014 | 74.94% | 5.25% | 7.70% | 9.56% |
| 2015 | 73.90% | 4.84% | 7.99% | 10.26% |
| 2016 | 72.12% | 6.01% | 8.22% | 11.17% |
| 2017 | 72.10% | 5.86% | 8.29% | 10.78% |
| 2018 | 71.40% | 5.52% | 8.30% | 11.37% |
| 2019 | 71.74% | 5.42% | 8.51% | 11.42% |
| 2020 | 69.83% | 4.87% | 8.59% | 12.29% |
| 2021 | 67.55% | 5.22% | 9.61% | 12.47% |
Marketing support specialist wage gap by race
According to our data, asian marketing support specialists have the highest average salary compared to other ethnicities. Black or african american marketing support specialists have the lowest average salary at $42,558.
| Ethnicity | Salary |
|---|---|
| Unknown | $44,906 |
| White | $46,670 |
| Black or African American | $42,558 |
| Asian | $50,937 |
| Hispanic or Latino | $45,540 |
Average marketing support specialist age
See how the average age of marketing support specialists varies based on ethnicity and gender.
Male
Female
Marketing support specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing support specialist age breakdown
The average age of marketing support specialists is 30-40 years years old, representing 35% of the marketing support specialist population.
Marketing support specialist age breakdown
| Marketing Support Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing support specialist educational attainment
The most common degree for marketing support specialists is bachelor's degree, with 69% of marketing support specialists earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 8%.
- Bachelor's, 69%
- Associate, 16%
- Master's, 8%
- High School Diploma, 5%
- Other Degrees, 2%
Marketing support specialists by degree level
| Marketing support specialist degree | Percentages |
|---|---|
| Bachelor's | 69% |
| Associate | 16% |
| Master's | 8% |
| High School Diploma | 5% |
| Other Degrees | 2% |
Marketing support specialist jobs you might like
Marketing support specialist wage gap by degree level
According to the data, marketing support specialists with a Doctorate degree earn more than those without, at $56,772 annually. With a Master's degree, marketing support specialists earn a median annual income of $56,165 compared to $48,263 for marketing support specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $56,165 |
| Bachelor's Degree | $48,263 |
| Doctorate Degree | $56,772 |
Marketing support specialist employment statistics
Most marketing support specialists work for a private in the technology industry.
Company size where marketing support specialists work
Below, you can see the size of companies where marketing support specialists work.
Marketing support specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 24% |
Marketing support specialist jobs by company type
Employees with the marketing support specialist job title have their preferences when it comes to working for a company. For instance, most marketing support specialists prefer to work at private companies over public companies.
Marketing support specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 31% |
| Private | 65% |
| Government | 1% |
Marketing support specialist jobs by industry
The most common industries for marketing support specialists are technology, professional and finance.
Marketing support specialist industry statistics
| Industry | Percentages |
|---|---|
| Technology | 14% |
| Fortune 500 | 11% |
| Professional | 10% |
| Finance | 9% |
| Manufacturing | 8% |
| Insurance | 8% |
| Health Care | 7% |
| Media | 6% |
| Retail | 3% |
| Telecommunication | 3% |
| Internet | 2% |
| Automotive | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Education | 2% |
| Energy | 2% |
| Hospitality | 1% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
Marketing support specialist turnover and employment statistics
Marketing support specialist unemployment rate over time
The unemployment rate for marketing support specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing support specialist unemployment rate by year
| Year | Marketing support specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing support specialist tenure
The average marketing support specialist stays at their job for 1-2 years, based on the 745 marketing support specialists resumes in Zippia's database.
Marketing support specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 38% |
| 3-4 years | 15% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 9% |
Marketing support specialist LGBT ratio compared to similar jobs
Review the percent of marketing support specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Planner | 8.65% | 30,339 |
| Employment Recruiter | 8.93% | 40,832 |
| Marketing Support Specialist | 10.00% | - |
| Employee Operations Examiner | 11.05% | 69,778 |
| Human Rights Investigator | 11.64% | 43,389 |
| Fund Raiser | 19.25% | 927 |
Similar marketing support specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Planner | 8.65% | 30,339 |
| Employment Recruiter | 8.93% | 40,832 |
| Employee Operations Examiner | 11.05% | 69,778 |
| Human Rights Investigator | 11.64% | 43,389 |
| Fund Raiser | 19.25% | 927 |
Foreign languages spoken by marketing support specialists
The most common foreign language among marketing support specialists is Spanish at 40.0%. The second-most popular foreign language spoken is Chinese at 10.0% and French is the third-most popular at 6.7%.
- Spanish, 40.0%
- Chinese, 10.0%
- French, 6.7%
- Portuguese, 3.3%
- Filipino, 3.3%
- Other, 36.7%
Marketing support specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.0% |
| Chinese | 10.0% |
| French | 6.7% |
| Portuguese | 3.3% |
| Filipino | 3.3% |
| Other | 36.7% |
