How to hire a marketing support specialist

How to hire a marketing support specialist, step by step

Here's a step-by-step marketing support specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing support specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing support specialist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a marketing support specialist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect marketing support specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of marketing support specialist salaries for various roles:

   Type of Marketing Support Specialist	Description	Hourly rate
   Marketing Support Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-34
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • PowerPoint
   • Digital Marketing
   • CRM
   • Marketing Campaigns
   • Salesforce
   • Indesign
   • Trade Shows
   • Photoshop
   • Market Research
   • Business Development
   • Email Campaigns
   • Marketing Collateral
   • Flyers
   • Sales Support

   Check all skills

   Responsibilities:

   • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
   • Utilize the CRM marketing database to develop marketing strategies that increase sales.
   • Develop solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
   • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
   • Assist internal communications team on creation of SharePoint pages for company intranet.

3. Make a budget

   Including a salary range in your marketing support specialist job description is one of the best ways to attract top talent. A marketing support specialist can vary based on:

   • Location. For example, marketing support specialists' average salary in indiana is 52% less than in washington.
   • Seniority. Entry-level marketing support specialists 58% less than senior-level marketing support specialists.
   • Certifications. A marketing support specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing support specialist's salary.

   Average marketing support specialist salary

   $47,102yearly

   $22.65 hourly rate

   ---

   Entry-level marketing support specialist salary

   $30,000 yearly salary

   Updated January 18, 2026

4. Writing a marketing support specialist job description

   A marketing support specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing support specialist job description:

   Marketing support specialist job description example

   Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
   
   Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
   
   Marriott Vacation Club , a leader in the vacation ownership industry, is seeking motivated individuals with customer service and local area expertise to join our award-winning sales and marketing team. We are currently looking for driven individuals with outgoing personalities who are motivated to provide outstanding customer service. As a Guest Relations Coordinator, you will offer Concierge-style services to guests coming to stay with us on a promotional vacation package.
   What's in it for you?
   
   * Hotel and resort discounts
   * Immediate 401(k) Company match up to 6%
   * Growth and development opportunities
   * Positive work environment
   
   What will you do?
   
   * Conduct pre-arrival calls to guests coming on a promotional package.
   * Engage with guests and provide elevated customer service by phone.
   * Effectively communicate the benefits of the guest's vacation package and confirm details.
   * Provide the highest level of service to suggest local attractions and restaurant recommendations .
   * Provide effective problem resolution techniques if applicable .
   
   What are the requirements?
   
   * Enjoy talking with guests by phone
   * Excellent written and verbal communication skills
   * Local area knowledge
   * Computer skills
   * Flexible schedule, including the ability to work weekends and holidays
   * Bi-lingual read, write, speak Japanese and English fluently
   
   Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
   
   #LI-GG1
   
   Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture

   Copy this example

   

5. Post your job

   To find marketing support specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing support specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing support specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing support specialist job on Zippia to find and recruit marketing support specialist candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing support specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing support specialist

   Once you've decided on a perfect marketing support specialist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new marketing support specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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