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The differences between marketing support specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Support Specialist | Marketing & Sales Specialist | |
| Yearly salary | $47,102 | $54,214 |
| Hourly rate | $22.65 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing support specialists and marketing & sales specialists have different pay scales, as shown below.
| Marketing Support Specialist | Marketing & Sales Specialist | |
| Average salary | $47,102 | $54,214 |
| Salary range | Between $30,000 And $72,000 | Between $37,000 And $78,000 |
| Highest paying City | - | Renton, WA |
| Highest paying state | - | Washington |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between a marketing support specialist and a marketing & sales specialist in terms of educational background:
| Marketing Support Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and marketing & sales specialists' demographics:
| Marketing Support Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |