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The differences between marketing support specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Support Specialist | Marketing Specialist | |
| Yearly salary | $47,102 | $54,942 |
| Hourly rate | $22.65 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing support specialists and marketing specialists have different pay scales, as shown below.
| Marketing Support Specialist | Marketing Specialist | |
| Average salary | $47,102 | $54,942 |
| Salary range | Between $30,000 And $72,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a marketing support specialist and a marketing specialist in terms of educational background:
| Marketing Support Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and marketing specialists' demographics:
| Marketing Support Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |