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The differences between marketing support specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Marketing Support Specialist | Product Specialist | |
| Yearly salary | $47,102 | $85,932 |
| Hourly rate | $22.65 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Marketing support specialists and product specialists have different pay scales, as shown below.
| Marketing Support Specialist | Product Specialist | |
| Average salary | $47,102 | $85,932 |
| Salary range | Between $30,000 And $72,000 | Between $56,000 And $130,000 |
| Highest paying City | - | San Bruno, CA |
| Highest paying state | - | California |
| Best paying company | - | ByteDance |
| Best paying industry | - | Technology |
There are a few differences between a marketing support specialist and a product specialist in terms of educational background:
| Marketing Support Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and product specialists' demographics:
| Marketing Support Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |