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Marketing support specialist skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing support specialist skills. We ranked the top skills for marketing support specialists based on the percentage of resumes they appeared on. For example, 12.8% of marketing support specialist resumes contained powerpoint as a skill. Continue reading to find out what skills a marketing support specialist needs to be successful in the workplace.

15 marketing support specialist skills for your resume and career

1. PowerPoint

Here's how marketing support specialists use powerpoint:

Provided user training in office applications, including MS Word, Excel, PowerPoint, Outlook, and Access.
Performed functional work including Microsoft Excel spreadsheets & Powerpoint.

2. Digital Marketing

Here's how marketing support specialists use digital marketing:

Managed over 50 accounts and lead marketing efforts via monthly e-newsletter and other forms of digital marketing.
Developed and proposed monthly digital marketing strategies in order to achieve monthly marketing goals and generate sales leads.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing support specialists use crm:

Developed solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
Communicate with 30 Technical Sales Representatives in 25 countries to respond to their market needs and monitor sales forecasts through CRM.

4. Marketing Campaigns

Here's how marketing support specialists use marketing campaigns:

Developed implemented and monitored quarterly regional marketing campaigns and individualized facility marketing plans which resulted in census growth.
Coordinated the development of print marketing campaigns: domestic and international marketing materials and customer contracts.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing support specialists use salesforce:

Tracked all referrals through Salesforce and prepared quarterly report for payroll to generate payments.
Enhanced lead generation programs by 25% through Constant Contact and Salesforce.

6. Indesign

Here's how marketing support specialists use indesign:

Converted marketing materials from Word to InDesign.
Designed invitations, flyers, and fundraising appeals on Adobe InDesign.

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7. Trade Shows

Here's how marketing support specialists use trade shows:

Supported trade shows and exhibitions department in administrative, logistics, accounting and procurement.
Performed demonstrations for customers and all publishing trade shows both domestically and internationally.

8. Photoshop

Here's how marketing support specialists use photoshop:

Use Photoshop and InDesign to design emails, postcards, brochures and flyers to increase brand recognition.
Utilized Dreamweaver, Photoshop, and other Internet software to implement cutting-edge web graphics, video, and other marketing tools.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing support specialists use market research:

Conducted market research and competitive analysis efforts as required.
Conducted secondary market research and identified licensee leads.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing support specialists use business development:

Provided support to business development senior management.
Tracked small and large commercial projects and was required to generate a prospect template for business development on a bi-weekly basis.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing support specialists use email campaigns:

Deployed monthly email campaigns and provided support and training across the brands on Message Focus email platform.
Designed marketing email campaigns for promotional events; facilitated sales proposals and enhanced ongoing relationship with clients.

12. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing support specialists use marketing collateral:

Supported contracted firm to design highly-successful marketing collateral that was awarded recognition by the National Agricultural Marketing Association.
Created targeted marketing collateral for sales department and supervised implementation of direct mail campaigns.

13. Flyers

Here's how marketing support specialists use flyers:

Updated materials quarterly and created new brochures, flyers and presentation materials as needed.
Design custom business cards, flyers, brochures, and other printed materials.

14. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how marketing support specialists use sales support:

Provided Sales support for International product testing company.
Provide sales support to Xerox Field Sales Organization to enable revenue growth, improve productivity, and order accuracy.

15. Giveaways

Here's how marketing support specialists use giveaways:

Monitor the inventory levels, order office supplies and marketing giveaways.
Created trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

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What skills help Marketing Support Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing support specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing support specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing support specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing support specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing support specialist skills would you recommend for someone trying to advance their career?

Claire Strom Ph.D.

Rapetti-Trunzo Chair of History, Rollins College

Gaining more facility with computers will always be beneficial-as we have all found out during the pandemic. Generally, however, I encourage students to use a gap year to have adventures and do things out-of-the-ordinary. Students are focused on their trajectory for all their lives and a gap year provides an unusual opportunity to do something different. In my experience, such adventures always prove fruitful and helpful, although it is never clear how until they are over. Thus, I would suggest AmeriCorps, VISTA, teaching abroad, and other related activities.

What technical skills for a marketing support specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing support specialist skills to add to your resume

The most important skills for a marketing support specialist resume and required skills for a marketing support specialist to have include:

PowerPoint
Digital Marketing
CRM
Marketing Campaigns
Salesforce
Indesign
Trade Shows
Photoshop
Market Research
Business Development
Email Campaigns
Marketing Collateral
Flyers
Sales Support
Giveaways

HTML
Customer Database
Press Releases
SEO
Product Management
Data Integrity
Website Content
Market Trends
Competitive Analysis
Media Management
Sales Presentations
Google+
RFP
B2B Marketing
Client Events

Promotional Materials
Expense Reports
Lead Management
Facebook
Linkedin
Training Classes
Inbound Calls
Travel Arrangements
Customer Support
Conference Calls
HR
Training Materials
ISDN
Customer Inquiries
Executive Support

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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