A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. They supervise a marketing team that is responsible for promoting products and services and establishes goals and initiatives to find new markets. These individuals manage budgets and staff, work with upper management to ensure that company marketing goals are met, and coordinate with internal and external clients and customers.
Most marketing team leaders have a bachelor's in business, marketing, sales, or a related field. Employers may also consider candidates who have a High School diploma or equivalent, and comparable experience and skills in marketing. These individuals should possess strong communication, organizational, and marketing skills, and should be comfortable managing staff and interacting with the client.
A marketing team leader can make up to $83,000 a year, and the career field is expected to grow 8% by 2028.
There is more than meets the eye when it comes to being a marketing team leader. For example, did you know that they make an average of $39.91 an hour? That's $83,023 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing team leaders have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a marketing team leader, we found that a lot of resumes listed 10.5% of marketing team leaders included market research, while 7.4% of resumes included company website, and 7.4% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing team leader job title. But what industry to start with? Most marketing team leaders actually find jobs in the retail and technology industries.
If you're interested in becoming a marketing team leader, one of the first things to consider is how much education you need. We've determined that 67.6% of marketing team leaders have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing team leaders have master's degrees. Even though most marketing team leaders have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing team leader. When we researched the most common majors for a marketing team leader, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing team leader resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing team leader. In fact, many marketing team leader jobs require experience in a role such as internship. Meanwhile, many marketing team leaders also have previous career experience in roles such as marketing internship or sales associate.