Find The Best Marketing Team Leader Jobs For You

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Average Salary
$83,023
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
53,167
Job Openings

Marketing Team Leader Careers

A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. They supervise a marketing team that is responsible for promoting products and services and establishes goals and initiatives to find new markets. These individuals manage budgets and staff, work with upper management to ensure that company marketing goals are met, and coordinate with internal and external clients and customers.

Most marketing team leaders have a bachelor's in business, marketing, sales, or a related field. Employers may also consider candidates who have a High School diploma or equivalent, and comparable experience and skills in marketing. These individuals should possess strong communication, organizational, and marketing skills, and should be comfortable managing staff and interacting with the client.

A marketing team leader can make up to $83,000 a year, and the career field is expected to grow 8% by 2028.

There is more than meets the eye when it comes to being a marketing team leader. For example, did you know that they make an average of $39.91 an hour? That's $83,023 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Team Leader Do

There are certain skills that many marketing team leaders have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a marketing team leader, we found that a lot of resumes listed 10.5% of marketing team leaders included market research, while 7.4% of resumes included company website, and 7.4% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing team leader job title. But what industry to start with? Most marketing team leaders actually find jobs in the retail and technology industries.

How To Become a Marketing Team Leader

If you're interested in becoming a marketing team leader, one of the first things to consider is how much education you need. We've determined that 67.6% of marketing team leaders have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing team leaders have master's degrees. Even though most marketing team leaders have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing team leader. When we researched the most common majors for a marketing team leader, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing team leader resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing team leader. In fact, many marketing team leader jobs require experience in a role such as internship. Meanwhile, many marketing team leaders also have previous career experience in roles such as marketing internship or sales associate.

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Average Salary
$83,023
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
53,167
Job Openings

Marketing Team Leader Career Paths

Top Careers Before Marketing Team Leader

Top Careers After Marketing Team Leader

Marketing Team Leader Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Team Leader

Marketing Team Leaders in America make an average salary of $83,023 per year or $40 per hour. The top 10 percent makes over $131,000 per year, while the bottom 10 percent under $52,000 per year.
Average Salary
$83,023
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range61k - 124k$88k$87,562
Austin, TX
Salary Range47k - 105k$70k$70,464
$47k
$124k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Team Lead, Product Marketing
Team Lead, Product Marketing
Datadog, Inc.
Datadog, Inc.
02/26/2021
02/26/2021
$135,00002/26/2021
$135,000
Team Lead, Imbruvica Primary Marketing Analytics
Team Lead, Imbruvica Primary Marketing Analytics
Pharmacyclics LLC
Pharmacyclics LLC
10/31/2019
10/31/2019
$240,50010/31/2019
$240,500
Marketing Team Leader
Marketing Team Leader
Wells Fargo
Wells Fargo
06/01/2019
06/01/2019
$105,00006/01/2019
$105,000
Growth Marketing, Team Lead
Growth Marketing, Team Lead
Tilting Point Media LLC
Tilting Point Media LLC
05/07/2019
05/07/2019
$75,00005/07/2019
$75,000
Team Leader-Marketing
Team Leader-Marketing
Power Home Remodeling Group, LLC
Power Home Remodeling Group, LLC
03/26/2019
03/26/2019
$54,30903/26/2019
$54,309
See More Recent Salaries

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Marketing Team Leader Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Team Leader. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Team Leader Resume

At Zippia, we went through countless Marketing Team Leader resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Marketing Team Leader Demographics

Gender

female

50.5 %

male

43.8 %

unknown

5.7 %

Ethnicity

White

73.6 %

Hispanic or Latino

10.6 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

42.3 %

French

9.4 %

Mandarin

7.0 %
See More Demographics

Marketing Team Leader Education

Majors

Business
24.3 %
Marketing
18.4 %

Degrees

Bachelors

67.6 %

Certificate

9.9 %

Associate

8.9 %

Top Colleges for Marketing Team Leaders

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info

Online Courses For Marketing Team Leader That You May Like

The Complete Facebook Marketing Masterclass
udemy
4.5
(1,794)

Dominate Facebook & Instagram, Take Your Business to the Next Level. Start Using the Complete Facebook Marketing Today!...

The Complete Digital Marketing Course for Local Businesses
udemy
4.2
(312)

MASTER GUIDE TO BOOSTING YOUR LOCAL BUSINESS - Find Ready-to-Spend Customers with The Complete Digital Marketing Course...

The Complete Instagram Marketing Masterclass
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4.7
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Become an Instagram leader, crush your competitors, dominate Instagram Marketing and create a raving fans community...

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Top Skills For a Marketing Team Leader

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing team leaders listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Team Leader

Some places are better than others when it comes to starting a career as a marketing team leader. The best states for people in this position are Virginia, New York, Delaware, and West Virginia. Marketing team leaders make the most in Virginia with an average salary of $89,806. Whereas in New York and Delaware, they would average $86,575 and $86,327, respectively. While marketing team leaders would only make an average of $82,304 in West Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Marketing Team Leader Jobs:
4,530
Highest 10% Earn:
$160,000
Location Quotient:
1.68
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Marketing Team Leader Jobs:
257
Highest 10% Earn:
$162,000
Location Quotient:
0.97
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing Team Leader Jobs:
2,286
Highest 10% Earn:
$152,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Team Leader Employers

1. Sam's Club
4.0
Avg. Salary: 
$71,179
Marketing Team Leaders Hired: 
163+
2. Whole Foods Market
4.4
Avg. Salary: 
$81,223
Marketing Team Leaders Hired: 
144+
3. Chick-fil-A
4.1
Avg. Salary: 
$51,135
Marketing Team Leaders Hired: 
34+
4. IBM
4.8
Avg. Salary: 
$95,899
Marketing Team Leaders Hired: 
31+
5. Anheuser-Busch
4.7
Avg. Salary: 
$64,824
Marketing Team Leaders Hired: 
15+
6. The Coca-Cola Company
4.8
Avg. Salary: 
$98,421
Marketing Team Leaders Hired: 
13+

Marketing Team Leader Videos

Updated October 2, 2020