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Become A Marketing Team Leader

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Working As A Marketing Team Leader

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Marketing Team Leader Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Team Leader

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Team Leader jobs

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Marketing Team Leader Career Paths

Average Length of Employment
Marketing Manager 3.1 years
Marketing Director 3.1 years
Team Leader 3.0 years
Promotion Manager 3.0 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Internship 14.0%
Cashier 4.3%
Volunteer 3.5%
Server 3.4%
Manager 2.6%
Top Employers After
Internship 9.2%
Server 4.6%
Manager 3.5%
Volunteer 3.4%
Director 2.8%

Marketing Team Leader Demographics

Gender

Female

55.3%

Male

42.1%

Unknown

2.6%
Ethnicity

White

78.4%

Asian

10.0%

Hispanic or Latino

8.6%

Unknown

2.2%

Black or African American

0.8%
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Languages Spoken

Spanish

40.4%

French

10.3%

Mandarin

7.1%

Chinese

7.1%

Korean

4.5%

Russian

4.5%

German

4.5%

Cantonese

3.8%

Italian

3.2%

Hindi

1.9%

Greek

1.9%

Japanese

1.9%

Arabic

1.9%

Vietnamese

1.3%

Tagalog

1.3%

Portuguese

1.3%

Hebrew

1.3%

Swedish

0.6%

Shona

0.6%

Gujarati

0.6%
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Marketing Team Leader Education

Schools

University of Phoenix

9.4%

University of Alabama

6.6%

University of South Florida

6.6%

University of Central Florida

6.1%

University of Texas at Austin

5.5%

George Mason University

5.5%

University of Michigan - Ann Arbor

5.5%

University of Oregon

5.0%

Ohio University -

4.4%

Appalachian State University

4.4%

New York University

4.4%

Arizona State University

4.4%

University of Missouri - Columbia

4.4%

University of Arizona

4.4%

Sonoma State University

3.9%

University of North Carolina at Greensboro

3.9%

George Washington University

3.9%

Michigan State University

3.9%

University of Illinois University Administration

3.9%

Temple University

3.9%
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Majors

Business

25.3%

Marketing

19.4%

Communication

13.4%

Management

6.0%

Psychology

4.0%

Kinesiology

3.6%

Public Relations

3.4%

English

3.2%

Journalism

2.8%

Finance

2.7%

Graphic Design

2.3%

Advertising

2.0%

Economics

1.9%

Political Science

1.9%

Health Care Administration

1.6%

Liberal Arts

1.5%

Writing

1.3%

Accounting

1.3%

Criminal Justice

1.2%

Fine Arts

1.1%
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Degrees

Bachelors

59.3%

Masters

17.3%

Other

15.0%

Associate

4.5%

Certificate

2.0%

Doctorate

0.9%

Diploma

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Team Leader Salaries

Job Title Company Location Start Date Salary
Trade Marketing Team Leader (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 12, 2015 $137,700
Marketing Campaigns Team Lead Telerik Inc. Waltham, MA Jun 17, 2015 $105,000
Team Lead Sales & Marketing Solutions Sunbelt Beverage Company, LLC Linthicum, MD Dec 28, 2010 $100,000
Product Marketing and Development Team Lead Travelocity.Com Southlake, TX Jun 25, 2010 $86,000
Product Engineering and Marketing Team Leader Fieldbus Foundation Austin, TX May 18, 2011 $84,084
Marketing Team Lead DS14 Inc. New York, NY Jul 29, 2013 $65,000

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Top Skills for A Marketing Team Leader

CustomerServiceOnlineFacebookGrowthTwitterCompanyWebsiteMembershipMarketResearchInstagramTradeShowsLocalBusinessesSpecialEventsInternetPromotionalEventsProjectManagementGraphicDesignCustomerSatisfactionCommunityRelationsROIPromotionalMaterials

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Top Marketing Team Leader Skills

  1. Customer Service
  2. Online
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Return all calls & emails in timely manner, Ensure feedback from the customer to further and improve customer service.
  • Develop online ordering strategy including email blast offers and coupon offers.
  • Managed the store's website, Twitter & Facebook pages.
  • Restructured US operations inline with a global restructuring effort, designed to drive profitability and aggressive sales growth.
  • Achieved 83K web page views, 2.7M Twitter followers, 6.6K YouTube views through creative and compelling thought leadership content.

Top Marketing Team Leader Employers

Marketing Team Leader Videos

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