A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. They supervise a marketing team that is responsible for promoting products and services and establishes goals and initiatives to find new markets. These individuals manage budgets and staff, work with upper management to ensure that company marketing goals are met, and coordinate with internal and external clients and customers.
Most marketing team leaders have a bachelor's in business, marketing, sales, or a related field. Employers may also consider candidates who have a High School diploma or equivalent, and comparable experience and skills in marketing. These individuals should possess strong communication, organizational, and marketing skills, and should be comfortable managing staff and interacting with the client.
A marketing team leader can make up to $83,000 a year, and the career field is expected to grow 8% by 2028.