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Become A Marketing Team Leader

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Working As A Marketing Team Leader

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $72,000

    Average Salary

What Does A Marketing Team Leader Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Team Leader

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Team Leader?

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Marketing Team Leader Career Paths

Marketing Team Leader
Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Creative Director
Marketing And Creative Director
6 Yearsyrs
Marketing Director
Brand Director
10 Yearsyrs
Marketing Director Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Business Development Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Manager, Field Marketing Manager, Channel Marketing
Partner Marketing Manager
7 Yearsyrs
Manager, Field Marketing Events Marketing Manager
Director Of Marketing And Events
5 Yearsyrs
District Sales Manager Market Development Manager
Group Marketing Manager
8 Yearsyrs
Manager, Field Marketing Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Lead Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Assistant Marketing Manager
Retail Marketing Manager
7 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Marketing Team Leader
Internship 12.3%
Cashier 5.4%
Server 4.5%
Volunteer 4.5%
Manager 3.7%
Hostess 2.5%
Top Careers After Marketing Team Leader
Internship 10.4%
Server 5.1%
Manager 4.9%
Volunteer 3.5%
Cashier 3.2%
Consultant 2.9%

Do you work as a Marketing Team Leader?

Marketing Team Leader Demographics

Gender

Female

48.3%

Male

40.6%

Unknown

11.1%
Ethnicity

White

59.1%

Hispanic or Latino

14.8%

Black or African American

11.4%

Asian

10.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

42.3%

French

9.4%

Mandarin

7.0%

Chinese

6.1%

Cantonese

5.2%

German

4.7%

Korean

4.2%

Italian

3.8%

Russian

3.3%

Hindi

2.3%

Portuguese

2.3%

Arabic

2.3%

Japanese

1.9%

Greek

1.4%

Tagalog

0.9%

Hebrew

0.9%

Swahili

0.5%

Swedish

0.5%

Vietnamese

0.5%

Marathi

0.5%
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Marketing Team Leader Education

Schools

University of Phoenix

9.0%

University of Central Florida

7.9%

University of South Florida

6.1%

University of Texas at Austin

6.1%

University of Alabama

5.8%

University of Florida

5.8%

New York University

5.5%

Arizona State University

5.0%

Ohio State University

4.7%

Georgia State University

4.4%

University of Michigan - Ann Arbor

4.4%

University of Tennessee - Knoxville

4.1%

Miami University

4.1%

DePaul University

4.1%

University of Georgia

4.1%

Pennsylvania State University

3.8%

San Diego State University

3.8%

University of Houston

3.8%

Florida International University

3.8%

University of Oregon

3.8%
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Majors

Business

26.7%

Marketing

18.8%

Communication

12.7%

Management

5.5%

Psychology

4.3%

Kinesiology

3.2%

Finance

3.0%

Graphic Design

3.0%

Public Relations

2.9%

English

2.7%

Journalism

2.3%

Accounting

2.3%

Advertising

1.9%

Economics

1.8%

Political Science

1.8%

Health Care Administration

1.7%

Fine Arts

1.5%

Liberal Arts

1.3%

Hospitality Management

1.3%

Education

1.3%
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Degrees

Bachelors

59.3%

Masters

17.8%

Other

14.3%

Associate

5.0%

Certificate

2.2%

Doctorate

0.7%

Diploma

0.6%

License

0.2%
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Part Time
Internship
Temporary

Highest Marketing Team Leader Salaries

Job Title Company Location Start Date Salary
Trade Marketing Team Leader (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 12, 2015 $137,700
Marketing Campaigns Team Lead Telerik Inc. Waltham, MA Jun 17, 2015 $105,000
Team Lead Sales & Marketing Solutions Sunbelt Beverage Company, LLC Linthicum, MD Dec 28, 2010 $100,000
Product Marketing and Development Team Lead Travelocity.com Southlake, TX Jun 25, 2010 $86,000
Product Engineering and Marketing Team Leader Fieldbus Foundation Austin, TX May 18, 2011 $84,084
Marketing Team Lead DS14 Inc. New York, NY Jul 29, 2013 $65,000

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Top Skills for A Marketing Team Leader

  1. Company Website
  2. Customer Service
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Create, implement, maintain, and upgrade the company website, including limited automated purchasing portals.
  • Supervised up to fifteen customer service representatives engaged in providing outstanding customer service for high call volume program.
  • Developed and distributed training materials, including a training manual and several online modules.
  • Ensured promotional materials were placed in effective locations.
  • Worked closely with the Community Relations & Special Events departments to identify and develop marketing opportunities.

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