A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. They supervise a marketing team that is responsible for promoting products and services and establishes goals and initiatives to find new markets. These individuals manage budgets and staff, work with upper management to ensure that company marketing goals are met, and coordinate with internal and external clients and customers.

Most marketing team leaders have a bachelor's in business, marketing, sales, or a related field. Employers may also consider candidates who have a High School diploma or equivalent, and comparable experience and skills in marketing. These individuals should possess strong communication, organizational, and marketing skills, and should be comfortable managing staff and interacting with the client.

A marketing team leader can make up to $83,000 a year, and the career field is expected to grow 8% by 2028.

What Does a Marketing Team Leader Do

There are certain skills that many marketing team leaders have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Team Leader does

How To Become a Marketing Team Leader

If you're interested in becoming a marketing team leader, one of the first things to consider is how much education you need. We've determined that 74.3% of marketing team leaders have a bachelor's degree. In terms of higher education levels, we found that 8.4% of marketing team leaders have master's degrees. Even though most marketing team leaders have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Team Leader

Marketing Team Leader Career Paths

Average Salary for a Marketing Team Leader

Marketing Team Leaders in America make an average salary of $67,150 per year or $32 per hour. The top 10 percent makes over $106,000 per year, while the bottom 10 percent under $42,000 per year.
Average Marketing Team Leader Salary
$67,150 Yearly
$32.28 hourly
$42,000
10 %
$67,000
Median
$106,000
90 %

What Am I Worth?

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Marketing Team Leader Education

Marketing Team Leader Majors

24.3 %
18.0 %

Marketing Team Leader Degrees

Bachelors

74.3 %

Associate

9.9 %

Masters

8.4 %

Top Colleges for Marketing Team Leaders

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

Top Skills For a Marketing Team Leader

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing team leaders listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Team Leader Resume templates

Zippia allows you to choose from different easy-to-use Marketing Team Leader templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Team Leader resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Team Leader Demographics

Marketing Team Leader Gender Distribution

Female
Female
54%
Male
Male
46%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing team leaders, 54.3% of them are women, while 45.7% are men.

  • The most common race/ethnicity among marketing team leaders is White, which makes up 71.3% of all marketing team leaders.

  • The most common foreign language among marketing team leaders is Spanish at 42.3%.

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Best States For a Marketing Team Leader

Some places are better than others when it comes to starting a career as a marketing team leader. The best states for people in this position are Connecticut, Delaware, Massachusetts, and New York. Marketing team leaders make the most in Connecticut with an average salary of $72,212. Whereas in Delaware and Massachusetts, they would average $70,867 and $70,444, respectively. While marketing team leaders would only make an average of $67,906 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Marketing Team Leader Jobs:
850
Highest 10% Earn:
$116,000
Location Quotient:
1.22

2. Rhode Island

Total Marketing Team Leader Jobs:
368
Highest 10% Earn:
$108,000
Location Quotient:
1.44

3. Pennsylvania

Total Marketing Team Leader Jobs:
2,854
Highest 10% Earn:
$109,000
Location Quotient:
1.17
Full List Of Best States For Marketing Team Leaders

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Top Marketing Team Leader Employers

Most Common Employers For Marketing Team Leader

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Google$131,585$63.265
2Microsoft$121,834$58.575
3Bank of America$101,446$48.777
4IBM$97,515$46.8831
5AT&T$97,509$46.889
6The Coca-Cola Company$87,657$42.1413
7Pfizer$80,239$38.5810
8AIESEC United States$74,017$35.597
9Anheuser-Busch$64,336$30.9315
10Switch$63,982$30.768

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