Post job

Marketing team leader education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a marketing team leader. Marketing team leaders usually study business, marketing, or communication. 74% of marketing team leaders hold a bachelor's degree, and 10% hold an associate degree. We analyzed 3,403 real marketing team leader resumes to see exactly what marketing team leader education sections show.

The most common colleges for marketing team leaders are the University of Central Florida and the University of Central Florida.

There are also many online marketing team leader courses to help get the education required to be a marketing team leader.

There are certain marketing team leader certifications that you should consider. These marketing team leader certifications include Professional Certified Marketer (PCM) and Certified Medical Interpreter - Spanish (CMI).

What education do you need to become a marketing team leader?

What degree do you need to be a marketing team leader?

The most common degree for marketing team leaders is bachelor's degree, with 74% of marketing team leaders earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
  • Bachelor's, 74%
  • Associate, 10%
  • Master's, 8%
  • High School Diploma, 5%
  • Other Degrees, 3%

What should I major in to become a marketing team leader?

You should major in business to become a marketing team leader. 24% of marketing team leaders major in business. Other common majors for a marketing team leader include marketing and communication.

Most common colleges for marketing team leaders

Marketing team leaders often get their degrees at University of Central Florida, Arizona State University, and University of Iowa. Here are the most common colleges for marketing team leaders in the US based on their resumes.
Marketing team leader common collegePercentages
University of Central Florida7.87%
Arizona State University6.30%
University of Iowa6.30%
University of South Florida5.51%
Ohio State University5.51%

Best majors for marketing team leaders

RankMajorPercentages
1Business24.3%
2Marketing18.0%
3Communication12.7%
4Psychology4.7%
5Management4.4%

Best colleges for marketing team leaders

The best colleges for marketing team leaders are Northwestern University, University of Southern California, and University of Pennsylvania.

A marketing team leader with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing team leaders. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing team leaders.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

20 best online courses for marketing team leaders

Advertising disclosure

1. Product Management (Part Time)

general_assembly

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

general_assembly

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

udacity

Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

udacity

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Sales and Marketing For Online Businesses

udemy
4
(1,581)

A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

6. Online Marketing: SEO & Social Media Marketing Strategy

udemy
4.7
(2,010)

2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

7. Product Manager

udacity

Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

8. Data Product Manager

udacity

Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

9. Local Business Marketing With Local SEO & Social Media 2023

udemy
4.6
(343)

Local business marketing with local SEO, Google map search (Google My Business) local lead generation and social media...

10. The Complete Instagram Marketing Masterclass

udemy
4.6
(1,872)

Become an Instagram leader, crush your competitors, dominate Instagram Marketing and create a raving fans community...

11. Digital Marketing

udacity

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

12. AI for Business Leaders

udacity

Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

13. Dirty Internet Marketing- Free Viral Website Traffic. No SEO

udemy
4.5
(334)

Nifty Internet/Online/Digital Marketing Methods To Get Free Viral Traffic To Your Website/Blog. No SEO skills needed...

14. Facebook Marketing 2023: 1000% Facebook Engagement & Sales

udemy
4.6
(841)

Go viral, get more FB sharing! Facebook marketing & advertising strategies with business groups, pages, FB Live, Pixel...

15. Business Analytics

udacity

In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

16. AI Product Manager

udacity

Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

17. Instagram Marketing. How to Promote Your Business!

udemy
4.2
(499)

Hands-on guide on how to promote your project on Instagram, create engaging content, increase followers and boost sales!...

18. Online Marketing For Your Local Business Made Simple

udemy
4.2
(323)

Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads...

19. Growth Product Manager

udacity

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

20. Product Strategy

udacity

Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...

Top 10 most affordable universities for marketing team leaders

The most affordable schools for marketing team leaders are University of Florida, suny farmingdale, and fashion institute of technology.

If the best universities for marketing team leaders are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing team leaders.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

3. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

4. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

5. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for marketing team leaders

The hardest universities for marketing team leaders to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for marketing team leaders are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing team leaders based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

7. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for marketing team leaders

The easiest schools for marketing team leaders to get into are Oklahoma Wesleyan University, university of the incarnate word, and gwynedd mercy university.

Some schools are much easier to get into. If you want to start your career as a marketing team leader without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing team leaders.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

4. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

5. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

6. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

7. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

8. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

9. Oregon Institute of Technology

Klamath Falls, OR • Private

Admissions rate

96%

SAT average

1,139

10. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

Average marketing team leader salary by education level

Marketing team leaders with a Doctorate degree earn more than those without, at $85,788 annually. With a Master's degree, marketing team leaders earn a median annual income of $81,397 compared to $70,145 for marketing team leaders with an Bachelor's degree.
Marketing team leader education levelMarketing team leader salary
Master's Degree$81,397
Bachelor's Degree$70,145
Doctorate Degree$85,788

Marketing team leader education FAQs

Search for marketing team leader jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs