How to hire a marketing team leader

How to hire a marketing team leader, step by step

Here's a step-by-step marketing team leader hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing team leader job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing team leader
• Step 8: Go through the hiring process checklist

What does a marketing team leader do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing team leader you need to hire. Certain marketing team leader roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing team leader to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing team leader that fits the bill.

   The following list breaks down different types of marketing team leaders and their corresponding salaries.

   Type of Marketing Team Leader	Description	Hourly rate
   Marketing Team Leader	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$20-50
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Work Ethic
   • Lead Generation
   • Market Research
   • SEO
   • Photoshop
   • ROI
   • B2B Marketing
   • Facebook
   • Direct Reports
   • Graphic Design
   • Market Trends
   • Content Marketing
   • Instagram

   Check all skills

   Responsibilities:

   • Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
   • Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Maintain property specific Facebook fan pages for social media marketing.
   • Employ SEO tactics such as meta descriptions and keywords to optimize the visibility of the site.
   • Create and drive SEO & PPC strategies for clients and work on escalate accounts with team.

   More marketing team leader duties

3. Make a budget

   Including a salary range in your marketing team leader job description is a great way to entice the best and brightest candidates. A marketing team leader salary can vary based on several factors:

   • Location. For example, marketing team leaders' average salary in alaska is 38% less than in connecticut.
   • Seniority. Entry-level marketing team leaders earn 60% less than senior-level marketing team leaders.
   • Certifications. A marketing team leader with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing team leader's salary.

   Average marketing team leader salary

   $67,150yearly

   $32.28 hourly rate

   ---

   Entry-level marketing team leader salary

   $42,000 yearly salary

   Updated January 23, 2026

   Average marketing team leader salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$70,392	$34
   2	Pennsylvania	$68,166	$33
   3	New York	$68,055	$33
   4	New Jersey	$66,194	$32
   5	Arizona	$66,073	$32
   6	Wisconsin	$64,342	$31
   7	Texas	$62,167	$30
   8	California	$61,287	$29
   9	Georgia	$58,892	$28
   10	North Carolina	$54,999	$26
   11	Illinois	$54,316	$26
   12	Louisiana	$50,909	$24
   13	Florida	$48,742	$23

   Average marketing team leader salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	NVIDIA	$134,822	$64.82	12
   2	Boston Consulting Group	$116,334	$55.93	4
   3	NetApp	$104,532	$50.26	11
   4	Amazon	$97,467	$46.86	294
   5	Datadog	$92,425	$44.44	10
   6	Edward Jones	$87,734	$42.18	6
   7	Acronis	$84,892	$40.81
   8	Accenture	$81,878	$39.36	387
   9	Hilton Grand Vacations	$77,767	$37.39	62
   10	Tata Group	$76,128	$36.60	3
   11	Brown & Brown	$74,932	$36.02	9
   12	Stitch Fix	$73,389	$35.28
   13	California Institute of Technology	$73,053	$35.12	1
   14	Alert Logic	$71,831	$34.53
   15	Stantec	$70,335	$33.81	30
   16	HNTB	$67,295	$32.35	43
   17	Zip	$65,362	$31.42	11
   18	Exact Software North America, Inc.	$65,090	$31.29
   19	Forthea - Digital Marketing	$61,611	$29.62	2
   20	Price Chopper Supermarkets-Market 32	$61,174	$29.41

4. Writing a marketing team leader job description

   A marketing team leader job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing team leader job description:

   Marketing team leader job description example

   Marketing lead responsible for developing and executing all marketing initiatives for the Business Area and Regions, making sure that are aligned with the Corporate guidelines. Be part of the growth and the leader positioning of Axis in the competitive landscape. The person in this role will also be working to develop strong partner relationships and build an effective marketing team. Will also oversee effective use of the marketing budget. This will be an 80/20 player coach role.
   What you will do here...
   Work independently and with the team to develop and enhance Axis brand in industry segments and key end customer segments. Develop and execute marketing initiatives including events, advertising, training and channel initiatives.Develop demand creation initiatives Align strategic initiatives with those developed by Axis headquarters.Achieve financial objectives by managing annual marketing budget.Research marketing opportunities throughout security industry.Interact with Sales, Business Development and Marketing team to assess marketing needs Act as a liaison for the business area and region publications and advertising campaigns.Analyze marketing automation trends in fine tuning brand.Track ROI of marketing initiatives and report the findings.Cultivate marketing communications processes in the newly implemented marketing automation platform.Oversee and manage day-to-day operations of region's marketing team.Maintain marketing and Axis Experience Center Coordinator staff by recruiting, selecting, coaching, training, and managing employees.Identify and communicate key responsibilities and practices to ensure effectiveness of the team.Challenges and inspires team members to achieve business results and personal development goals.Maintains professional and technical knowledge by attending educational workshops, establishing personal networks, and participating in professional societies.Contributes to team effort by accomplishing related results as needed.Supervise and support additional Area Marketing Coordinator(s) and Experience Center Coordinators with coverage as needed Perform other duties when assigned Occasional field work with customer facing sales team, to gather feedback on market needs and learn domain knowledge
   
   What we are looking for...
   Focused independent drive and initiative Strong communication skills Innovative and creative True project manager who possesses the skills to plan as well as execute marketing strategies and tactics Organized with ability to multi-task and prioritize workload Excellent use of time management Efficient Microsoft Office and graphics design capability Original and creative problem solving/confident decision making Concise writing and editing skills Ability to effectively work independently as well as within in a team Precise attention to detail Ability to effectively negotiate Demonstrated competency in Axis' Expectations of Leaders:Business Leadership (Strategic Thinking and Implementation, Business Acumen, Leading Change) People Leadership (Developing Self, Developing Others, Building Functional Strength) Organizational Leadership (Developing Team, Enabling Cooperation, Ethical Leadership)
   
   What you will need...
   Bachelor's Degree in marketing or related field Channel marketing knowledge3+ years marketing experience, preferred 2+ years in the security industry Prior experience building strong business relationships both internally and externally Prior experience creating and executing coordinated channel marketing strategies Prior experience planning events Prior experience managing marketing budget
   
   Valued but not required skills or experience
   Master's degree Experience in security and/or surveillance industry Experience supervising employees
   
   Physical demands
   
   The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
   Employee is occasionally required to lift up to 20 lbs.Expected travel time for this position is approximately 25% annually.
   
   Type of Employment
   Permanent Employment
   
   Posting End Date
   2022-10-27
   
   About Axis Communications
   We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
   
   With around 4000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.
   
   Let´s create a smarter, safer world
   
   For more information about Axis, please visit our website www.axis.com.
   Listen to Get To Know Axis - Podcast

   Copy this example

   

5. Post your job

   To find marketing team leaders for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing team leaders they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing team leaders with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing team leader job on Zippia to find and recruit marketing team leader candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with marketing team leader candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing team leader

   Once you've decided on a perfect marketing team leader candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing team leader. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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