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The differences between marketing team leaders and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Team Leader | Brand Marketing Manager | |
| Yearly salary | $67,150 | $91,940 |
| Hourly rate | $32.28 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing team leaders and brand marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Brand Marketing Manager | |
| Average salary | $67,150 | $91,940 |
| Salary range | Between $42,000 And $106,000 | Between $64,000 And $131,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | Washington |
| Best paying company | NVIDIA | Morgan Lewis |
| Best paying industry | Professional | Media |
There are a few differences between a marketing team leader and a brand marketing manager in terms of educational background:
| Marketing Team Leader | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and brand marketing managers' demographics:
| Marketing Team Leader | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |