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The differences between marketing team leaders and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Team Leader | Digital Marketing Manager | |
| Yearly salary | $67,150 | $99,563 |
| Hourly rate | $32.28 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing team leaders and digital marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Digital Marketing Manager | |
| Average salary | $67,150 | $99,563 |
| Salary range | Between $42,000 And $106,000 | Between $71,000 And $138,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | New Jersey |
| Best paying company | NVIDIA | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a marketing team leader and a digital marketing manager in terms of educational background:
| Marketing Team Leader | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and digital marketing managers' demographics:
| Marketing Team Leader | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |