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The differences between marketing team leaders and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Team Leader | Manager, Field Marketing | |
| Yearly salary | $67,150 | $93,296 |
| Hourly rate | $32.28 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing team leaders and managers, field marketing have different pay scales, as shown below.
| Marketing Team Leader | Manager, Field Marketing | |
| Average salary | $67,150 | $93,296 |
| Salary range | Between $42,000 And $106,000 | Between $68,000 And $127,000 |
| Highest paying City | Boston, MA | Carson City, NV |
| Highest paying state | Connecticut | Nevada |
| Best paying company | NVIDIA | |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a manager, field marketing in terms of educational background:
| Marketing Team Leader | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and managers, field marketing' demographics:
| Marketing Team Leader | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |