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The differences between marketing team leaders and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Team Leader | Marketing Lead | |
| Yearly salary | $67,150 | $104,664 |
| Hourly rate | $32.28 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing team leaders and marketing leads have different pay scales, as shown below.
| Marketing Team Leader | Marketing Lead | |
| Average salary | $67,150 | $104,664 |
| Salary range | Between $42,000 And $106,000 | Between $74,000 And $146,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a marketing lead in terms of educational background:
| Marketing Team Leader | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and marketing leads' demographics:
| Marketing Team Leader | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |