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The differences between marketing team leaders and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Team Leader | Marketing Manager | |
| Yearly salary | $67,150 | $104,550 |
| Hourly rate | $32.28 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing team leaders and marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Marketing Manager | |
| Average salary | $67,150 | $104,550 |
| Salary range | Between $42,000 And $106,000 | Between $71,000 And $153,000 |
| Highest paying City | Boston, MA | Menlo Park, CA |
| Highest paying state | Connecticut | California |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a marketing manager in terms of educational background:
| Marketing Team Leader | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and marketing managers' demographics:
| Marketing Team Leader | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |