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The differences between marketing team leaders and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Team Leader | Marketing Manager/Project Manager | |
| Yearly salary | $67,150 | $78,368 |
| Hourly rate | $32.28 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing team leaders and marketing manager/project managers have different pay scales, as shown below.
| Marketing Team Leader | Marketing Manager/Project Manager | |
| Average salary | $67,150 | $78,368 |
| Salary range | Between $42,000 And $106,000 | Between $56,000 And $109,000 |
| Highest paying City | Boston, MA | Carson City, NV |
| Highest paying state | Connecticut | Nevada |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a marketing manager/project manager in terms of educational background:
| Marketing Team Leader | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and marketing manager/project managers' demographics:
| Marketing Team Leader | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |