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The differences between marketing team leaders and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Team Leader | Marketing Strategist | |
| Yearly salary | $67,150 | $80,033 |
| Hourly rate | $32.28 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing team leaders and marketing strategists have different pay scales, as shown below.
| Marketing Team Leader | Marketing Strategist | |
| Average salary | $67,150 | $80,033 |
| Salary range | Between $42,000 And $106,000 | Between $53,000 And $119,000 |
| Highest paying City | Boston, MA | Harrisburg, PA |
| Highest paying state | Connecticut | Pennsylvania |
| Best paying company | NVIDIA | McKinsey & Company Inc |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a marketing strategist in terms of educational background:
| Marketing Team Leader | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and marketing strategists' demographics:
| Marketing Team Leader | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |