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Marketing team leader vs marketing supervisor

The differences between marketing team leaders and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a marketing supervisor. Additionally, a marketing team leader has an average salary of $67,150, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing team leader vs marketing supervisor overview

Marketing Team LeaderMarketing Supervisor
Yearly salary$67,150$64,304
Hourly rate$32.28$30.92
Growth rate10%10%
Number of jobs132,96674,956
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a marketing team leader do?

A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing team leader vs marketing supervisor salary

Marketing team leaders and marketing supervisors have different pay scales, as shown below.

Marketing Team LeaderMarketing Supervisor
Average salary$67,150$64,304
Salary rangeBetween $42,000 And $106,000Between $45,000 And $90,000
Highest paying CityBoston, MADix Hills, NY
Highest paying stateConnecticutNew York
Best paying companyNVIDIAHalliburton
Best paying industryProfessionalRetail

Differences between marketing team leader and marketing supervisor education

There are a few differences between a marketing team leader and a marketing supervisor in terms of educational background:

Marketing Team LeaderMarketing Supervisor
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing team leader vs marketing supervisor demographics

Here are the differences between marketing team leaders' and marketing supervisors' demographics:

Marketing Team LeaderMarketing Supervisor
Average age3939
Gender ratioMale, 45.7% Female, 54.3%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing team leader and marketing supervisor duties and responsibilities

Marketing team leader example responsibilities.

  • Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
  • Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Maintain property specific Facebook fan pages for social media marketing.
  • Employ SEO tactics such as meta descriptions and keywords to optimize the visibility of the site.
  • Create and drive SEO & PPC strategies for clients and work on escalate accounts with team.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing team leader vs marketing supervisor skills

Common marketing team leader skills
  • Digital Marketing, 12%
  • Work Ethic, 11%
  • Lead Generation, 9%
  • Market Research, 5%
  • SEO, 4%
  • Photoshop, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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