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The differences between marketing team leaders and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing Team Leader | Product Marketing Manager | |
| Yearly salary | $67,150 | $112,220 |
| Hourly rate | $32.28 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing team leaders and product marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Product Marketing Manager | |
| Average salary | $67,150 | $112,220 |
| Salary range | Between $42,000 And $106,000 | Between $83,000 And $149,000 |
| Highest paying City | Boston, MA | San Bruno, CA |
| Highest paying state | Connecticut | California |
| Best paying company | NVIDIA | Credit Karma |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a product marketing manager in terms of educational background:
| Marketing Team Leader | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and product marketing managers' demographics:
| Marketing Team Leader | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |