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Marketing team leader vs regional marketing manager

The differences between marketing team leaders and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $67,150 average annual salary of a marketing team leader.

The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing team leader vs regional marketing manager overview

Marketing Team LeaderRegional Marketing Manager
Yearly salary$67,150$85,217
Hourly rate$32.28$40.97
Growth rate10%10%
Number of jobs132,966115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing team leader do?

A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing team leader vs regional marketing manager salary

Marketing team leaders and regional marketing managers have different pay scales, as shown below.

Marketing Team LeaderRegional Marketing Manager
Average salary$67,150$85,217
Salary rangeBetween $42,000 And $106,000Between $62,000 And $116,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyNVIDIAAbbVie
Best paying industryProfessionalConstruction

Differences between marketing team leader and regional marketing manager education

There are a few differences between a marketing team leader and a regional marketing manager in terms of educational background:

Marketing Team LeaderRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing team leader vs regional marketing manager demographics

Here are the differences between marketing team leaders' and regional marketing managers' demographics:

Marketing Team LeaderRegional Marketing Manager
Average age3939
Gender ratioMale, 45.7% Female, 54.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing team leader and regional marketing manager duties and responsibilities

Marketing team leader example responsibilities.

  • Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
  • Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Maintain property specific Facebook fan pages for social media marketing.
  • Employ SEO tactics such as meta descriptions and keywords to optimize the visibility of the site.
  • Create and drive SEO & PPC strategies for clients and work on escalate accounts with team.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Marketing team leader vs regional marketing manager skills

Common marketing team leader skills
  • Digital Marketing, 12%
  • Work Ethic, 11%
  • Lead Generation, 9%
  • Market Research, 5%
  • SEO, 4%
  • Photoshop, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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