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The differences between marketing team leaders and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Marketing Team Leader | Sales And Marketing Manager | |
| Yearly salary | $67,150 | $81,953 |
| Hourly rate | $32.28 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Marketing team leaders and sales and marketing managers have different pay scales, as shown below.
| Marketing Team Leader | Sales And Marketing Manager | |
| Average salary | $67,150 | $81,953 |
| Salary range | Between $42,000 And $106,000 | Between $43,000 And $154,000 |
| Highest paying City | Boston, MA | Yonkers, NY |
| Highest paying state | Connecticut | New York |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a sales and marketing manager in terms of educational background:
| Marketing Team Leader | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and sales and marketing managers' demographics:
| Marketing Team Leader | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |