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The differences between marketing team leaders and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team leader and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $67,150 average annual salary of a marketing team leader.
The top three skills for a marketing team leader include digital marketing, work ethic and lead generation. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing Team Leader | Senior Manager Of Marketing | |
| Yearly salary | $67,150 | $118,350 |
| Hourly rate | $32.28 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 132,966 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing team leaders and senior managers of marketing have different pay scales, as shown below.
| Marketing Team Leader | Senior Manager Of Marketing | |
| Average salary | $67,150 | $118,350 |
| Salary range | Between $42,000 And $106,000 | Between $92,000 And $151,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | NVIDIA | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing team leader and a senior manager of marketing in terms of educational background:
| Marketing Team Leader | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing team leaders' and senior managers of marketing' demographics:
| Marketing Team Leader | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |