What does a marketing team leader do?
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Marketing team leader responsibilities
Here are examples of responsibilities from real marketing team leader resumes:
- Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
- Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Maintain property specific Facebook fan pages for social media marketing.
- Employ SEO tactics such as meta descriptions and keywords to optimize the visibility of the site.
- Create and drive SEO & PPC strategies for clients and work on escalate accounts with team.
- Photograph, modele, and used Photoshop in order to generate image content for company and publicity purposes.
- Coordinate with coworkers in the development of Facebook event information and the creation of advertising for the events.
- Analyze and negotiate local advertising opportunities base on district marketing budget and potential ROI.
- Develop innovative techniques for communicating with physicians such as animation, short videos, and PowerPoint presentations.
- Communicate and report weekly with PowerPoint recaps to distributors, district marketing manager and division program manager.
- Facilitate the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.
- Company re-locate due to acquisition by ABC )
- Create promotional marketing materials, such as posters, flyers and VIP passes.
- Create compelling packaging design, B2B and B2C advertising and sales promotion.
Marketing team leader skills and personality traits
We calculated that 12% of Marketing Team Leaders are proficient in Digital Marketing, Work Ethic, and Lead Generation. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Team Leaders that have these skills listed on their resume here:
- Digital Marketing, 12%
Develop, integrate and execute both traditional marketing and digital marketing strategies * Project manager for newsletters and various media campaigns
- Work Ethic, 11%
Promoted three times in five years due to exceptional work ethic, innovative problem-solving approach, and natural leadership skills.
- Lead Generation, 9%
Created email marketing campaigns targeting specific partner databases, facilitating relationship building and lead generation.
- Market Research, 5%
Conducted market research to identify opportunities in which the Coca-Cola Company would benefit by having a promotional presence.
- SEO, 4%
Launched Search Engine Optimization (SEO) initiatives to drive organic (free) traffic and generate revenue.
- Photoshop, 4%
Photographed, modeled, and used Photoshop in order to generate image content for company and publicity purposes.
Common skills that a marketing team leader uses to do their job include "digital marketing," "work ethic," and "lead generation." You can find details on the most important marketing team leader responsibilities below.
Analytical skills. The most essential soft skill for a marketing team leader to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing team leader resume shows how their duties depend on analytical skills: "design and update all product advertisements, catalogs, data sheets, and press releases. "
Communication skills. Many marketing team leader duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing team leader will need this skill often in their role. This resume example is just one of many ways marketing team leader responsibilities rely on communication skills: "manage vendor relationships for all communications agencies, graphic designers, printers, fulfillment houses and publishers of designated projects. "
Creativity. This is an important skill for marketing team leaders to perform their duties. For an example of how marketing team leader responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing team leader: "managed digital marketing and creative services teams as well as brand, media, digital and creative agencies. ".
Interpersonal skills. For certain marketing team leader responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a marketing team leader rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing team leaders do: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another crucial skill for a marketing team leader to carry out their responsibilities is "organizational skills." A big part of what marketing team leaders relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to marketing team leader duties can be seen in an example from a marketing team leader resume snippet: "manage social media communications including facebook, twitter, and flickr; align communications with organizational goals and identity. "
The three companies that hire the most marketing team leaders are:
- Stantec21 marketing team leaders jobs
- Bank of America10 marketing team leaders jobs
- HNTB4 marketing team leaders jobs
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Compare different marketing team leaders
Marketing team leader vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, marketing team leader responsibilities require skills like "work ethic," "photoshop," "graphic design," and "instagram." Meanwhile a typical senior manager of marketing has skills in areas such as "marketing campaigns," "integrated marketing," "project management," and "sr." This difference in skills reveals the differences in what each career does.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing team leaders make the biggest average salary, $72,516, in the professional industry.The education levels that senior managers of marketing earn slightly differ from marketing team leaders. In particular, senior managers of marketing are 10.8% more likely to graduate with a Master's Degree than a marketing team leader. Additionally, they're 0.3% more likely to earn a Doctoral Degree.Marketing team leader vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing team leader responsibilities are more likely to require skills like "work ethic," "strong analytical," "photoshop," and "graphic design." Meanwhile, a manager, field marketing has duties that require skills in areas such as "integrated marketing," "project management," "salesforce," and "marketing campaigns." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing earn a higher average salary than marketing team leaders. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing team leaders earn the highest salaries in the professional with average pay of $72,516 annually.managers, field marketing earn similar levels of education than marketing team leaders in general. They're 1.1% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing team leaders in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing team leader vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing team leader is likely to be skilled in "work ethic," "strong analytical," "seo," and "graphic design," while a typical head of marketing is skilled in "integrated marketing," "marketing campaigns," "kpis," and "google analytics."
Heads of marketing earn the best pay in the media industry, where they command an average salary of $134,857. Marketing team leaders earn the highest pay from the professional industry, with an average salary of $72,516.heads of marketing typically earn higher educational levels compared to marketing team leaders. Specifically, they're 11.6% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.Marketing team leader vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Types of marketing team leader
Updated January 8, 2025
