What is a marketing team member and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

A marketing team member works as a part of a marketing team to promote products or services. They are responsible for developing and implementing marketing strategies, conducting market research, analyzing consumer behavior, identifying target markets, creating advertising campaigns, and measuring their effectiveness. They possess strong communication skills, creativity, and analytical thinking abilities and can work collaboratively with other team members. They work in various industries like retail, hospitality, finance, or technology.

What general advice would you give to a marketing team member?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing Team MemberUS Average

Salary

2.3

Avg. Salary $28,893

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 58.35%

male 41.65%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being a marketing team member?

Pros

Chance to develop and improve marketing skills
Potential for career advancement and growth
Ability to work remotely or in an office setting
Potential for a fast-paced and exciting work environment
Can be financially rewarding

Cons

High pressure to meet deadlines and deliver results
Can be highly competitive and require long hours
Marketing budgets may be limited, limiting the scope of projects
May require collaboration with difficult or uncooperative team members
May involve dealing with negative feedback or criticism from clients or customers

Key steps to become a marketing team member

Explore marketing team member education requirements

Most common marketing team member degrees

Bachelor's

80.8 %

Associate

7.1 %

Master's

5.7 %

Start to develop specific marketing team member skills

Skills	Percentages
Wine	62.90%
Facebook	4.60%
Instagram	3.46%
Twitter	3.33%
Market Research	2.44%

Complete relevant marketing team member training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing team members learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing team member based on U.S. Bureau of Labor Statistics data and data from real marketing team member resumes.

Research marketing team member duties and responsibilities

Manage Instagram account during events through behind-the-scenes Instagram stories.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Set up & run a table at the Florida, NY farmer's market & sell soap

Prepare your marketing team member resume

When your background is strong enough, you can start writing your marketing team member resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing team member resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing team member resume templates

Build a professional marketing team member resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing team member resume.