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Marketing Team Member skills for your resume and career

Updated January 8, 2025

3 min read

Quoted Experts

Michelle Carpenter,

Dr. Marissa Doshi Ph.D.

Below we've compiled a list of the most critical marketing team member skills. We ranked the top skills for marketing team members based on the percentage of resumes they appeared on. For example, 62.9% of marketing team member resumes contained wine as a skill. Continue reading to find out what skills a marketing team member needs to be successful in the workplace.

15 marketing team member skills for your resume and career

1. Wine

Here's how marketing team members use wine:

Set up and coordinated wine and spirit tasting events at liquor stores, bars, and restaurants in San Antonio.
Created and marketed a Wine Trail Passport Fundraiser, doubling the size of the passport.

2. Facebook

Here's how marketing team members use facebook:

Researched a local company's digital marketing in comparison to the industry - Created content for the company's Blog and Facebook
Worked closely with KRUI disc jockeys to facilitate Facebook and Twitter engagement to promote radio programs to optimal audience demographics.

3. Instagram

Here's how marketing team members use instagram:

Posted biweekly images on Instagram.
Created a multichannel marketing plan to target Millennials with advertisements, models, Instagram involvement, and a blog.

4. Twitter

Here's how marketing team members use twitter:

Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.
Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing team members use market research:

Provided administrative support for business development team including reports, market research and sales analysis.
Launched market research team to discover consumer marketing opportunities of honey products.

6. Community Outreach

Here's how marketing team members use community outreach:

Engaged in philanthropic endeavors, fulfilling our community outreach and stewardship mission.
Performed community outreach (Blitzing) to increase sales.

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7. Local Businesses

Local businesses are independently owned businesses that require less capital, fewer workforces, and less or no machinery. These businesses are ideal for operating on a small scale to serve a local community/population and provide profits to the business owners. A local business can be a locally owned business or a corporate business with multiple locations operating in a specific area. Local businesses provide opportunities for entrepreneurs, jobs for neighbors, and meeting places for communities.

Here's how marketing team members use local businesses:

Connected with local businesses for event sponsorship and business promotion objectives.
Cater to local businesses, residents, and local events.

8. Event Planning

Here's how marketing team members use event planning:

Re-entered the business world in a Member Coordinator Role, focusing on event planning.
Participated in event planning such as corporate events and photo shoots.

9. Press Releases

Here's how marketing team members use press releases:

Volunteer on the Marketing Committee, tackle press releases, newsletters, branding, and consistency of our outreach.
Create press releases, membership forms (digital and printable) and other promotional pieces.

10. Adobe Photoshop

Here's how marketing team members use adobe photoshop:

Design Team Committee Member - Used Adobe Photoshop and Illustrator to create flyers and other various promotions for the fraternity.
Selected to be a member of the Digital Marketing and Advertising Division Google AdWords certified and proficient in Adobe Photoshop

11. Promotional Videos

Here's how marketing team members use promotional videos:

Involved in marketing/promotions for EMU Football/Basketball including canvassing, creating promotional videos/posters, recording and interpreting fan's quality of experience.
Designed posters, flyers, and other marketing materials and made promotional videos for hosted events, which attracted 200+ attendees.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing team members use promotional materials:

Assist the director of communications/alumni relations in the development of promotional materials that interpret the school to prospective students.
Develop and distribute fliers, posters and other promotional materials for the club and Career Expo.

13. PowerPoint

Here's how marketing team members use powerpoint:

Design marketing materials such as PowerPoint presentations.
Researched ways to promote, market, and enhance social media for the organization* Created a PowerPoint presentation* Presented findings to peers

14. Adobe Creative Suite

Here's how marketing team members use adobe creative suite:

Designed graphics and HTML using the Adobe Creative Suite.
Cooperated with VP of Marketing to design brochures, flyers, and various digital media using Publisher and Adobe Creative Suite.

15. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how marketing team members use target audience:

Created Fighting Chart for media spots most relevant to Pizza Hut's target audience.
Learned to identify target audiences and change marketing strategies to suit their desires.

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What skills help Marketing Team Members find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Marketing Team Member resumes?

Michelle Carpenter

Senior Lecturer of Marketing, Old Dominion University

Employers hiring in marketing are looking for well-rounded candidates. Excellent communication and writing skills are a must-have, along with good organizational skills, a willingness to learn and experiment, and strong analytical skills.
Many of the positions we are seeing through our alumni network and career development office have a digital component. A strong knowledge of social media platforms, ability to develop authentic content that really relates to the market, and creativity can put you ahead of your peers. Our alumni have also shared with us that a willingness to be coachable, take feedback and be a good listener can give you the edge over your peers as well.

What Marketing Team Member skills would you recommend for someone trying to advance their career?

Dr. Marissa Doshi Ph.D.

Associate Professor, Hope College

Take some time to decompress, but a gap year is not a vacation! Graduates should have a clear idea about the skills being prioritized in the jobs or professions that they want to join. To identify skills employers are looking for, start by examining relevant job ads. Connecting with alumni is another way to figure out what it's like to work in a particular job or profession. Once you know what skills are being prioritized, work on cultivating them. Take webinars or online courses-many are free. Internships (many are remote now) are also helpful. Also, work with college career counselors-the relationship doesn't end after graduation! Finally, it's always good to build relationships and volunteering in the community is a great way to do that.

What type of skills will young Marketing Team Members need?

Valerie Renegar Ph.D.

Associate Professor and Chair, Southwestern University

The number one skill we hear from employers that our graduates need to have in the workforce is strong written and oral communication skills. It doesn't matter what field our graduates enter; every workplace needs employees who can communicate their thoughts. Communication courses that help students develop their public speaking, argumentation, persuasion, and interpersonal communication skills are an invaluable resource. Leadership depends on strong communication skills as well, so the need to communicate does not dissipate after a new employee becomes more established.

What soft skills should all Marketing Team Members possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

What hard/technical skills are most important for Marketing Team Members?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of marketing team member skills to add to your resume

The most important skills for a marketing team member resume and required skills for a marketing team member to have include:

Wine
Facebook
Instagram
Twitter
Market Research
Community Outreach
Local Businesses
Event Planning
Press Releases
Adobe Photoshop
Promotional Videos
Promotional Materials

PowerPoint
Adobe Creative Suite
Target Audience
Target Market
Business Plan
Community Events
Brainstorm
Adobe Indesign
Swot
SEO
Giveaways
YouTube

Promotional Events
Linkedin
Ticket Sales
Product Knowledge
Business Development
Social Media Sites
Trade Shows
Spoons
Student Body
Chick-Fil-A

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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