How To Become A Marketing Technician: What It Is and Career Path

What is a marketing technician and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

Your role as a Marketing Technologist is considered a part of computer technology or IT with marketing skills. You will create a better process for ensuring marketing strategies following company goals. You will need analytical skills, critical-thinking skills, and be detail-oriented. As a marketing technologist, you will manage site updates, social media updates, site caches, and customer reports. You will manage all corporate events, write and distribute company newsletters, and oversee corporate brand management.

As a Marketing Technician, you will need to manage corporate events, write and distribute newsletters and oversee corporate brand marketing. Most Marketing Technicians have a bachelor's degree in marketing, business administration, or other similar subjects. You will earn a median salary of $56,000 annually. The job outlook is good, and higher education will result in more responsibilities and higher wages.

What general advice would you give to a marketing technician?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing TechnicianUS Average

Salary

6.8

Avg. Salary $87,649

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.33%

Black or African American 5.28%

Hispanic or Latino 12.62%

Unknown 5.03%

White 65.61%

Gender

female 41.03%

male 58.97%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing technician

Explore marketing technician education requirements

Most common marketing technician degrees

Bachelor's

66.7 %

Associate

13.9 %

Master's

9.8 %

Start to develop specific marketing technician skills

Skills	Percentages
Digital Marketing	24.30%
B Testing	6.39%
CRM	5.57%
Email Marketing	5.06%
SEO	4.96%

Complete relevant marketing technician training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing technicians learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing technician based on U.S. Bureau of Labor Statistics data and data from real marketing technician resumes.

Research marketing technician duties and responsibilities

Manage all social media programs including creating an official company page on Facebook, Instagram and mail newsletter.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Design program brochures and promotional pieces, PowerPoint presentations, and other digital media.
Create and edit artwork and copy for upcoming e-commerce site launch including HTML coding.

Prepare your marketing technician resume

When your background is strong enough, you can start writing your marketing technician resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing technician resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing technician resume templates

Build a professional marketing technician resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing technician resume.