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Become A Marketing Technician

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Working As A Marketing Technician

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $83,750

    Average Salary

What Does A Marketing Technician Do At T. Rowe Price

* Lead the successful delivery of Marketing solution implementation engagements.
* Serve as the subject matter expert on content management, marketing automation, analytics & targeting capabilities.
* Map business and technology capabilities to Marketing features and other best of breed vendor solutions.
* Drive rationalization efforts to reduce capability duplication across platforms.
* Enable delivery of innovative marketing & distribution capabilities across print, web, e-mail, social & mobile channels.
* Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions.
* Operate across business verticals to increase agility, drive common approaches, increase reuse and drive down total cost of ownership.
* Define goals for technology components and frameworks including reference architectures and implementations
* Stay current with emerging technologies and industry & market trends

What Does A Marketing Technician Do At Carmax

* 1. Strategy Development Owns strategy & planning for digital marketing technology Identifies and prioritizes enhancements for core Digital Marketing systems & technology (Salesforce Marketing cloud, Data environments, tagging, DMP, etc) Owns backlog development & management Stays up-to-date on data & technology changes (internal and external) that can impact Digital Marketing performance Proactively identifies solutions to fill key tech/data gaps, Business RFI / RFP lead (as needed)2.
* Execution ensures the Marketing Technology IT team is working on the projects that will accomplish Digital Marketing goals; Manages vendor relationships Prioritizes work for each sprint Manages User acceptance testing Manages technology vendor relationships & contracts3.
* Stakeholder Management independently builds relationship w/ channel stakeholders Maintains a thorough understanding of each channel s objectives & needs Advocates for data & technology enhancements / changes across the organization to drive Digital Marketing goals Partners with Senior Department leadership to ensure digital marketing technology and data objectives are met4.
* Leads through Others Manages resources to achieve objectives Leads backlog grooming & planning with Marketing Technology IT team Key point-of-contact for requirements and questions5

What Does A Marketing Technician Do At Unitedhealth Group

Responsible for leadership of digital properties migrating to the DMP Providing technical leadership to our Digital Property Owners, business partner representatives (marketers) and DMO project managers to ensure digital experiences are fully realized through the capabilities of the DMP Actively manage capitalized IT resources and align them to the objectives of senior marketing leaders and business partners Assume primary business and technical architectural assessment responsibilities for DMP, working with developers and DMP product manager to assess and quantify needs Act as business requirements gateway to the DMP Product Manager, supporting a refocus towards the DMP as a product, and helping drive the separation of Project activities from Product activities Maintain responsibility, with IT counterparts, for the capital budget for DMP development Develop and maintain metrics related to DMP-based deployments, capital burn, defect remediation and other indicative measures, along with action plans to address or remediate deficiencies Support and drive a process of Continuous Improvement for the DMP so that projects and capabilities continue to be delivered in an ever more efficient manner Partner with product management, engineering, marketing and other stakeholders to deliver digital properties and experiences via the DMP Adopt and adapt project management and status reporting best practices so as to ensure all parties are aware of status with DMP projects, and that DPO Project Management is supported with business partnersAssume the role of overall Release Manager for the DMP ensuring that releases are correctly scoped, packaged and executed from end to end, liaising as required with Project Management, DMP Product Management, UXDS Development, Dev Ops and other stakeholders as

What Does A Marketing Technician Do At IBM

* Conduct technical process reviews, design sessions, and technical UAT
* Design and develop customer solutions in scripting languages, SQL, JavaScript, HTML/CSS, web services (REST/SOAP), and others
* Gather data migration requirements, define a data migration plan and perform complex data migrations
* Analyze data quality requirements, define data quality plan, and execute
* Work with clients to shape technical architecture and define and scope projects to address specific needs
* Provide subject matter expertise to internal teams during sales and delivery processes
* Can write database scripts (e.g.
* SQL Server, Oracle database etc).
* Can create and read ERD to visualize relationships.
* Create a data map between source and target systems, and script data migration and data transformation.
* blu18

What Does A Marketing Technician Do At CBS Corporation

* Develop & execute internal marketing campaigns for the corporate technology division’s major projects
* Produce creative, consistent messaging and styling of communications
* Add positive brand identity & aesthetic to everything IS&T delivers
* Create and distribute internal executive presentations, marketing plans, and email communications

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How To Become A Marketing Technician

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Technician jobs

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Marketing Technician Career Paths

Marketing Technician
Senior Product Manager Senior Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Consultant Marketing Consultant Digital Marketing Specialist
Digital Project Manager
7 Yearsyrs
Senior Product Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Account Manager Sales Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Account Manager Account Executive Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Vice President Sales Consultant Internet Sales Manager
E-Commerce Director
8 Yearsyrs
Technical Support Technician Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Consultant Co-Founder Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Project Manager Senior Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Technical Support Technician Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Project Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Director Sales Consultant Territory Manager
Product Manager
7 Yearsyrs
Web Developer Product Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Marketing Director Operations Director Senior Project Manager
Senior Product Manager
9 Yearsyrs
Product Manager General Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Web Developer Business Analyst Assistant Vice President
Vice President, Strategy
13 Yearsyrs
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Marketing Technician Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Portuguese

  • French

  • German

  • Italian

  • Russian

  • Japanese

  • Mandarin

  • Arabic

  • Welsh

  • Chinese

  • Hungarian

  • Ukrainian

  • Czech

  • Dakota

  • Marathi

  • Hindi

  • Polish

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Marketing Technician

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Marketing Technician Education

Marketing Technician

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Real Marketing Technician Salaries

Job Title Company Location Start Date Salary
Director of Marketing Technology Pollen, Inc. Fairway, KS Oct 19, 2015 $160,000
Technical Marketing Applied Materials, Inc. Santa Clara, CA Aug 12, 2015 $150,030
Director-Marketing Technology The Hertz Corporation Estero, FL Jan 06, 2016 $150,000
Strategist, Marketing Solutions-Technology Facebook, Inc. Palo Alto, CA Apr 01, 2011 $150,000
Marketing Technology/Java J2Ee Architect CIBO Global LLC San Francisco, CA Dec 20, 2010 $140,000
Manager, Technical Marketing/Corporate Tech. Qualcomm, Inc. San Diego, CA Jan 15, 2015 $130,853 -
Marketing/High Tech Copywriter Monster Cable Products, Inc. Brisbane, CA Jul 19, 2010 $114,785
Systems Analyst-Digital Marketing Technology American International Group, Inc. Jersey City, NJ Sep 21, 2015 $100,000
Director of Corporate Marketing/Technical Anaylst Tririga Inc. Las Vegas, NV Sep 27, 2010 $90,000 -
Senior Marketing & Technical Communications Specia Molecular Devices, LLC Sunnyvale, CA Feb 27, 2012 $89,000
Product Manager-Ecommerce Marketing Technology Marin Software Inc. San Francisco, CA Sep 28, 2011 $87,500
Product Manager-Ecommerce Marketing Technology Marin Software Inc. San Francisco, CA Jan 07, 2012 $80,000
Product Manager-Ecommerce Marketing Technology Marin Software, Inc. San Francisco, CA Oct 15, 2010 $80,000
Senior Marketing Technology Engineer Rollins, Inc. Atlanta, GA May 05, 2014 $79,859 -
Manager, Email Marketing Technology Marriott International, Inc. Bethesda, MD Feb 06, 2014 $78,176
Manager, Email Marketing Technology Marriott International, Inc. Bethesda, MD Feb 08, 2011 $74,350
Product Marketing and Technical Communications SPE Singulex, Inc. Alameda, CA Apr 18, 2011 $69,563

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Top Skills for A Marketing Technician


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Top Marketing Technician Skills

  1. Company Website
  2. Online
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Communicated with prospective web designers the needs of the company website and compared proposals.
  • Consolidated marketing website, three subscriber content sites and online store into a single Ruby on Rails website.
  • Designed and/or managed direct marketing activities including direct mail and email campaigns, business intelligence reporting, and quantitative analysis.
  • Purchased and supported IT; multiple different products (computers, copiers, network, & database).
  • Used analytics tools like Google Analytics and Kiss Metrics to support decisions and gain insight into prospect and customer behavior.

Top Marketing Technician Employers

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