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Become A Marketing Technician

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Working As A Marketing Technician

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $83,750

    Average Salary

What Does A Marketing Technician Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Technician

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Technician jobs

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Marketing Technician Career Paths

Marketing Technician
Senior Product Manager Senior Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Consultant Marketing Consultant Digital Marketing Specialist
Digital Project Manager
7 Yearsyrs
Senior Product Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Account Manager Sales Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Account Manager Account Executive Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Vice President Sales Consultant Internet Sales Manager
E-Commerce Director
8 Yearsyrs
Technical Support Technician Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Consultant Co-Founder Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Project Manager Senior Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Technical Support Technician Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Project Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Director Sales Consultant Territory Manager
Product Manager
7 Yearsyrs
Web Developer Product Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Marketing Director Operations Director Senior Project Manager
Senior Product Manager
9 Yearsyrs
Product Manager General Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Web Developer Business Analyst Assistant Vice President
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Marketing Manager 3.1 years
Marketing Director 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Analyst 2.1 years
Brand Consultant 2.0 years
Top Employers Before
Consultant 6.2%
Internship 6.2%
Owner 4.5%
Director 3.4%
Top Employers After
Consultant 6.1%
Owner 5.7%
Manager 3.8%
Internship 3.0%

Marketing Technician Demographics

Gender

Male

63.7%

Female

34.1%

Unknown

2.2%
Ethnicity

White

78.6%

Asian

9.8%

Hispanic or Latino

8.1%

Unknown

2.6%

Black or African American

0.9%
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Languages Spoken

Spanish

28.8%

Portuguese

11.5%

French

11.5%

German

9.6%

Italian

5.8%

Russian

3.8%

Japanese

3.8%

Mandarin

3.8%

Arabic

3.8%

Welsh

1.9%

Chinese

1.9%

Hungarian

1.9%

Ukrainian

1.9%

Czech

1.9%

Dakota

1.9%

Marathi

1.9%

Hindi

1.9%

Polish

1.9%
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Marketing Technician Education

Schools

University of Phoenix

12.2%

San Diego State University

6.1%

University of Texas at Austin

6.1%

New York University

5.1%

University of Central Missouri

5.1%

Virginia Commonwealth University

5.1%

Rochester Institute of Technology

5.1%

Rensselaer Polytechnic Institute

5.1%

Drexel University

5.1%

University of Montana

4.1%

California State Polytechnic University - Pomona

4.1%

Arizona State University

4.1%

University of California - Los Angeles

4.1%

Pennsylvania State University

4.1%

University of Massachusetts - Lowell

4.1%

Eastern Michigan University

4.1%

University of Connecticut

4.1%

Boston University

4.1%

Georgia Institute of Technology -

4.1%

University of Wisconsin - Madison

4.1%
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Majors

Business

26.2%

Marketing

14.2%

Computer Science

6.5%

Communication

6.1%

Electrical Engineering

5.4%

Management

4.5%

Finance

3.6%

Psychology

3.4%

Information Technology

3.4%

Computer Information Systems

3.4%

English

3.2%

Graphic Design

2.9%

Accounting

2.9%

Education

2.5%

Biology

2.5%

Public Relations

2.0%

Computer Networking

1.8%

Mechanical Engineering

1.8%

Chemical Engineering

1.8%

General Education, Specific Areas

1.8%
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Degrees

Bachelors

44.8%

Masters

24.3%

Other

17.7%

Associate

6.7%

Certificate

4.1%

Doctorate

1.3%

Diploma

1.0%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Technician Salaries

Job Title Company Location Start Date Salary
Technical Marketing Applied Materials, Inc. Santa Clara, CA Aug 12, 2015 $150,030
Marketing/High Tech Copywriter Monster Cable Products, Inc. Brisbane, CA Jul 19, 2010 $114,785
Smce, Internet Marketing Technology Production Support Allstate Insurance Company Northbrook, IL Oct 22, 2014 $105,000
Senior Marketing & Technical Communications Specia Molecular Devices, LLC Sunnyvale, CA Feb 27, 2012 $89,000
Product Marketing and Technical Communications SPE Singulex, Inc. Alameda, CA Apr 18, 2011 $69,563

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Top Skills for A Marketing Technician

CompanyWebsiteOnlineEmailCampaignsDatabaseGoogleAnalyticsSEOCRMTechnicalSupportInternetCustomerServiceFacebookProjectManagementTradeShowsTwitterBusinessDevelopmentPowerpointHtmlPotentialClientsMarketResearchSetup

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Top Marketing Technician Skills

  1. Company Website
  2. Online
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Communicated with prospective web designers the needs of the company website and compared proposals.
  • Consolidated marketing website, three subscriber content sites and online store into a single Ruby on Rails website.
  • Designed and/or managed direct marketing activities including direct mail and email campaigns, business intelligence reporting, and quantitative analysis.
  • Purchased and supported IT; multiple different products (computers, copiers, network, & database).
  • Used analytics tools like Google Analytics and Kiss Metrics to support decisions and gain insight into prospect and customer behavior.

Top Marketing Technician Employers

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