Marketing technician demographics and statistics in the US
Marketing technician demographics research summary. Zippia estimates marketing technician demographics and statistics in the United States by using a database of 30 million profiles. Our marketing technician estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing technicians after extensive research and analysis:
- There are over 308,266 marketing technicians currently employed in the United States.
- 41.0% of all marketing technicians are women, while 59.0% are men.
- The average marketing technician age is 36 years old.
- The most common ethnicity of marketing technicians is White (65.6%), followed by Hispanic or Latino (12.6%), Asian (11.3%) and Black or African American (5.3%).
- Marketing technicians are most in-demand in Atlanta, GA.
- The energy industry is the highest-paying for marketing technicians.
- Dover, DE pays an annual average wage of $115,167, the highest in the US.
- In 2022, women marketing technicians earned 95% of what men earned.
- 10% of all marketing technicians are LGBT.
- Delaware is the best state for marketing technicians to live.
- Marketing technicians are 59% more likely to work at private companies in comparison to public companies.
On this page
Marketing technician demographics by:
Marketing technician gender statistics
41.0% of marketing technicians are women and 59.0% of marketing technicians are men.
- Male, 59.0%
- Female, 41.0%
Marketing technician gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.0% |
| Female | 41.0% |
Marketing technician gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$85,664
Female income
$81,661
Marketing technician gender ratio over time
This data breaks down the percentage of men and women in marketing technician positions over time. Currently, 41.0% of marketing technicians are female.
Marketing technician gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.81% | 33.19% |
| 2011 | 64.58% | 35.42% |
| 2012 | 64.81% | 35.19% |
| 2013 | 61.56% | 38.44% |
| 2014 | 61.60% | 38.40% |
| 2015 | 63.64% | 36.36% |
| 2016 | 62.92% | 37.08% |
| 2017 | 62.89% | 37.11% |
| 2018 | 61.98% | 38.02% |
| 2019 | 60.68% | 39.32% |
| 2020 | 58.25% | 41.75% |
| 2021 | 58.97% | 41.03% |
Marketing technician related jobs gender ratio
We compared marketing technicians with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Technician | 59% | 41% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing technician demographics by race
The most common ethnicity among marketing technicians is White, which makes up 65.6% of all marketing technicians. Comparatively, 12.6% of marketing technicians are Hispanic or Latino and 11.3% of marketing technicians are Asian.
- White, 65.6%
- Hispanic or Latino, 12.6%
- Asian, 11.3%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing technician race
| Marketing technician race | Percentages |
|---|---|
| White | 65.6% |
| Hispanic or Latino | 12.6% |
| Asian | 11.3% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing technician race and ethnicity over time
See how marketing technician racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing technician race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.55% | 5.47% | 9.08% | 9.06% |
| 2011 | 72.85% | 5.47% | 9.51% | 10.02% |
| 2012 | 72.91% | 5.67% | 8.80% | 10.25% |
| 2013 | 72.66% | 5.89% | 8.25% | 10.27% |
| 2014 | 72.99% | 5.31% | 9.42% | 9.71% |
| 2015 | 71.95% | 4.89% | 9.72% | 10.41% |
| 2016 | 70.17% | 6.06% | 9.94% | 11.31% |
| 2017 | 70.15% | 5.92% | 10.01% | 10.93% |
| 2018 | 69.45% | 5.58% | 10.02% | 11.52% |
| 2019 | 69.79% | 5.48% | 10.23% | 11.57% |
| 2020 | 67.88% | 4.93% | 10.31% | 12.44% |
| 2021 | 65.61% | 5.28% | 11.33% | 12.62% |
Marketing technician wage gap by race
According to our data, asian marketing technicians have the highest average salary compared to other ethnicities. Black or african american marketing technicians have the lowest average salary at $79,143.
| Ethnicity | Salary |
|---|---|
| Unknown | $83,539 |
| White | $86,841 |
| Black or African American | $79,143 |
| Asian | $94,835 |
| Hispanic or Latino | $84,725 |
Average marketing technician age
See how the average age of marketing technicians varies based on ethnicity and gender.
Male
Female
Marketing technician age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing technician age breakdown
The average age of marketing technicians is 30-40 years years old, representing 35% of the marketing technician population.
Marketing technician age breakdown
| Marketing Technician Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing technician educational attainment
The most common degree for marketing technicians is bachelor's degree, with 67% of marketing technicians earning that degree. The second and third most common degree levels are associate degree degree at 14% and associate degree degree at 10%.
- Bachelor's, 67%
- Associate, 14%
- Master's, 10%
- High School Diploma, 6%
- Other Degrees, 3%
Marketing technicians by degree level
| Marketing technician degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Associate | 14% |
| Master's | 10% |
| High School Diploma | 6% |
| Other Degrees | 3% |
Marketing technician jobs you might like
Marketing technician wage gap by degree level
According to the data, marketing technicians with a Doctorate degree earn more than those without, at $105,774 annually. With a Master's degree, marketing technicians earn a median annual income of $104,634 compared to $89,825 for marketing technicians with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $104,634 |
| Bachelor's Degree | $89,825 |
| Doctorate Degree | $105,774 |
Marketing technician employment statistics
Most marketing technicians work for a private in the technology industry.
Company size where marketing technicians work
Below, you can see the size of companies where marketing technicians work.
Marketing technician jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 30% |
Marketing technician jobs by company type
Employees with the marketing technician job title have their preferences when it comes to working for a company. For instance, most marketing technicians prefer to work at private companies over public companies.
Marketing technician jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 35% |
| Private | 59% |
| Government | 2% |
Marketing technician jobs by industry
The most common industries for marketing technicians are technology, manufacturing and professional.
Marketing technician industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Technology | 13% |
| Manufacturing | 11% |
| Professional | 9% |
| Retail | 6% |
| Finance | 6% |
| Media | 5% |
| Health Care | 5% |
| Insurance | 4% |
| Education | 4% |
| Hospitality | 3% |
| Start-up | 3% |
| Internet | 2% |
| Government | 2% |
| Real Estate | 2% |
| Energy | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Construction | 1% |
| Non Profits | 1% |
Marketing technician turnover and employment statistics
Marketing technician unemployment rate over time
The unemployment rate for marketing technicians between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing technician unemployment rate by year
| Year | Marketing technician unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing technician tenure
The average marketing technician stays at their job for 1-2 years, based on the 899 marketing technicians resumes in Zippia's database.
Marketing technician tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 35% |
| 3-4 years | 16% |
| 5-7 years | 16% |
| 8-10 years | 5% |
| 11+ years | 10% |
Marketing technician LGBT ratio compared to similar jobs
Review the percent of marketing technicians that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Senior Logistics Analyst | 8.65% | 25,034 |
| Industrial Relations Counselor | 8.93% | 46,491 |
| Marketing Technician | 10.00% | - |
| Project Coordinator Consultant | 11.05% | 122,509 |
| Licensing Specialist | 11.64% | 23,188 |
| Fundraising Coordinator | 19.25% | 19,121 |
Similar marketing technician jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Senior Logistics Analyst | 8.65% | 25,034 |
| Industrial Relations Counselor | 8.93% | 46,491 |
| Project Coordinator Consultant | 11.05% | 122,509 |
| Licensing Specialist | 11.64% | 23,188 |
| Fundraising Coordinator | 19.25% | 19,121 |
Foreign languages spoken by marketing technicians
The most common foreign language among marketing technicians is Spanish at 31.9%. The second-most popular foreign language spoken is French at 10.6% and Portuguese is the third-most popular at 8.5%.
- Spanish, 31.9%
- French, 10.6%
- Portuguese, 8.5%
- German, 8.5%
- Russian, 6.4%
- Other, 34.1%
Marketing technician languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.9% |
| French | 10.6% |
| Portuguese | 8.5% |
| German | 8.5% |
| Russian | 6.4% |
| Other | 34.1% |
