How to hire a marketing technician

How to hire a marketing technician, step by step

Here's a step-by-step marketing technician hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing technician job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing technician
• Step 8: Go through the hiring process checklist

What does a marketing technician do?

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1. Identify your hiring needs

   Before you post your marketing technician job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing technician for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing technician's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing technicians from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing technicians and their corresponding salaries.

   Type of Marketing Technician	Description	Hourly rate
   Marketing Technician	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$27-64
   Marketing And Sales Coordinator	A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.	$15-29
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • B Testing
   • CRM
   • Email Marketing
   • SEO
   • A/B
   • Cloud
   • Marketing Campaigns
   • PowerPoint
   • SEM
   • JavaScript
   • Product Line
   • Channel Marketing
   • Web Design

   Check all skills

   Responsibilities:

   • Manage all social media programs including creating an official company page on Facebook, Instagram and mail newsletter.
   • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
   • Design program brochures and promotional pieces, PowerPoint presentations, and other digital media.
   • Create and edit artwork and copy for upcoming e-commerce site launch including HTML coding.
   • Implement CRM software to better help identify & target customer, prospect and vendor opportunities.
   • Update all customer opportunities in CRM and salesforce.com, tracking design wins on a quarterly basis.

   More marketing technician duties

3. Make a budget

   Including a salary range in your marketing technician job description is one of the best ways to attract top talent. A marketing technician can vary based on:

   • Location. For example, marketing technicians' average salary in alaska is 63% less than in delaware.
   • Seniority. Entry-level marketing technicians 57% less than senior-level marketing technicians.
   • Certifications. A marketing technician with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing technician's salary.

   Average marketing technician salary

   $87,649yearly

   $42.14 hourly rate

   ---

   Entry-level marketing technician salary

   $57,000 yearly salary

   Updated December 18, 2025

   Average marketing technician salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Delaware	$115,167	$55
   2	New York	$91,751	$44
   3	Washington	$88,635	$43
   4	California	$86,972	$42
   5	Maryland	$83,600	$40
   6	Texas	$82,151	$40
   7	Virginia	$81,300	$39
   8	Pennsylvania	$78,702	$38
   9	Massachusetts	$77,931	$37
   10	North Carolina	$77,399	$37
   11	Nevada	$76,148	$37
   12	Rhode Island	$75,097	$36
   13	New Hampshire	$75,096	$36
   14	Connecticut	$73,283	$35
   15	Louisiana	$71,884	$35
   16	Illinois	$71,871	$35
   17	Michigan	$70,469	$34
   18	Georgia	$69,944	$34
   19	South Carolina	$68,283	$33
   20	Ohio	$68,055	$33

   Average marketing technician salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Microsoft	$123,457	$59.35	65
   2	Xilinx	$112,338	$54.01
   3	Boehringer Ingelheim	$111,827	$53.76	9
   4	Amd	$106,998	$51.44	7
   5	Pure Storage	$101,377	$48.74	3
   6	Infineon Technologies	$101,157	$48.63	2
   7	Ansys	$97,250	$46.75
   8	Agilent Technologies	$91,758	$44.11
   9	Amazon	$89,185	$42.88	185
   10	CyberCoders	$88,972	$42.77
   11	Gillette	$86,569	$41.62
   12	Pinnacle Hospitality	$84,794	$40.77
   13	One Identity	$84,322	$40.54
   14	Monster Products	$82,361	$39.60	2
   15	P&G	$82,207	$39.52	2
   16	Glaxosmithkline	$79,409	$38.18
   17	Allianz Life	$78,593	$37.79
   18	Oracle	$77,073	$37.05	593
   19	Rain Bird	$72,404	$34.81	1
   20	Brown & Brown	$67,444	$32.42	12

4. Writing a marketing technician job description

   A good marketing technician job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing technician job description:

   Marketing technician job description example

   We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.
   
   Our Marketing Web Technology Development Program is a 12-month program consisting of a variety of experiences in multiple web technology functions including Web Content Management, Web Technology Platforms, Search, and User Experience Design. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product life cycle on the website of an $18B technology company. This program might be for you if you have an interest in:
   
   Developing and driving a best-in-class website and digital experience for customers looking for information to evaluate products, make purchases and get timely support
   
   Developing end-to-end design strategies, expanding digital marketing guidelines and creating consistent web graphics to help promote the TI brand
   
   Working with IT to launch new innovative, technically credible solutions on TI.com - leveraging & analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions
   
   Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance
   
   Throughout the program you'll receive hands-on coaching and training to prepare you to deploy into a full-time web technology role. During the program, you will have the opportunity to work in different functions, including:
   Web Content Management:
   Work directly with business partners to understand web needs to market their products Oversee & manage product information throughout the life cycle Monitor behavioral data & leverage web content optimization techniques to enable customers to easily find and select TI products
   Web Technology Platforms:
   Learn key platforms (translation, content management, customer support forums, video, product information management) and how to use those to deliver content to TI.com Participate on key projects to test new platform functionality Lead web competitive research/analysis efforts
   Search:
   Learn how search is different at TI than other companies & help develop custom solutions Participate in research assignments Analyze and review search data, report out insights across search engine optimization (SEO) & on-site Participate in SEO & on-site testing efforts to ensure low risk launches
   User Experience Design:
   Lead & coordinate user experience design (UXD) production work across a key project Learn about how to develop an effective end-to-end user experience for the customer on TI.com Help uncover user insights from surveys & user testing to drive design innovation Participate in user experience (UX) design sessions and assist in creation of a design
   Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
   
   Minimum Requirements:
   Bachelor's Degree in Marketing, Marketing Management, Marketing Research & Analytics, Digital Marketing, Web design & development, Computer Science with focus in - Marketing technology, Analytics, SEO, user experience design, graphic design, information architecture, project management, management information systems, Engineering with focus in marketing. Minimum Cumulative GPA 3.0/4.0
   Preferred Qualifications:
   Understands fundamentals of UXD principles and SEO best practices Familiarity with: How to leverage a website as a marketing tool Web design principles Channels that drive traffic to a website Basics of eCommerce Ability to analyze data, gain insight, and create recommendations from the data Demonstrated curiosity with strong analytical and problem-solving skills Excellent communication skills to simplify technical concepts Ability to work in teams and collaborate effectively with people in different functions Demonstrated ability to build strong, influential relationships Ability to consult and influence without authority Ability to work effectively in a fast-paced and rapidly changing environment Ability to take the initiative and drive for results Strong project management and program management skills that enable on-time project delivery Process-oriented mindset Proactive - operating with a sense of urgency
   Why TI?
   Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
   
   About Texas Instruments
   
   As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.
   
   Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
   
   If you are interested in this position, please apply to this requisition.

   Copy this example

   

5. Post your job

   To find the right marketing technician for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing technicians they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing technicians who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find marketing technician candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit marketing technicians, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing technician

   Once you've selected the best marketing technician candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing technician?