Marketing technician job description

We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.

Our Marketing Web Technology Development Program is a 12-month program consisting of a variety of experiences in multiple web technology functions including Web Content Management, Web Technology Platforms, Search, and User Experience Design. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product life cycle on the website of an $18B technology company. This program might be for you if you have an interest in:

Developing and driving a best-in-class website and digital experience for customers looking for information to evaluate products, make purchases and get timely support

Developing end-to-end design strategies, expanding digital marketing guidelines and creating consistent web graphics to help promote the TI brand

Working with IT to launch new innovative, technically credible solutions on TI.com - leveraging & analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions

Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance

Throughout the program you'll receive hands-on coaching and training to prepare you to deploy into a full-time web technology role. During the program, you will have the opportunity to work in different functions, including:
Web Content Management:


Work directly with business partners to understand web needs to market their products Oversee & manage product information throughout the life cycle Monitor behavioral data & leverage web content optimization techniques to enable customers to easily find and select TI products


Web Technology Platforms:


Learn key platforms (translation, content management, customer support forums, video, product information management) and how to use those to deliver content to TI.com Participate on key projects to test new platform functionality Lead web competitive research/analysis efforts


Search:


Learn how search is different at TI than other companies & help develop custom solutions Participate in research assignments Analyze and review search data, report out insights across search engine optimization (SEO) & on-site Participate in SEO & on-site testing efforts to ensure low risk launches


User Experience Design:


Lead & coordinate user experience design (UXD) production work across a key project Learn about how to develop an effective end-to-end user experience for the customer on TI.com Help uncover user insights from surveys & user testing to drive design innovation Participate in user experience (UX) design sessions and assist in creation of a design

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.


Minimum Requirements:


Bachelor's Degree in Marketing, Marketing Management, Marketing Research & Analytics, Digital Marketing, Web design & development, Computer Science with focus in - Marketing technology, Analytics, SEO, user experience design, graphic design, information architecture, project management, management information systems, Engineering with focus in marketing. Minimum Cumulative GPA 3.0/4.0


Preferred Qualifications:


Understands fundamentals of UXD principles and SEO best practices Familiarity with: How to leverage a website as a marketing tool Web design principles Channels that drive traffic to a website Basics of eCommerce Ability to analyze data, gain insight, and create recommendations from the data Demonstrated curiosity with strong analytical and problem-solving skills Excellent communication skills to simplify technical concepts Ability to work in teams and collaborate effectively with people in different functions Demonstrated ability to build strong, influential relationships Ability to consult and influence without authority Ability to work effectively in a fast-paced and rapidly changing environment Ability to take the initiative and drive for results Strong project management and program management skills that enable on-time project delivery Process-oriented mindset Proactive - operating with a sense of urgency


Why TI?


Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.



About
Texas Instruments


As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.

Are you a marketing technologist and an expert in integrating and migrating systems into Marketo? Do you live for collaboration with other passionate, high-performing folks in a virtual team? If you're obsessed with marketing technology, live and breathe marketing architecture, bringing marketing campaigns to life energizes you, and you daydream of driving global revenue, this Marketing Technologist role may be the right one for you. Microsoft's Global Demand Center (GDC) is responsible for driving scaled marketing and sales capabilities, leveraging cutting-edge technology, and innovating marketing & sales practices to deliver billions of dollars a year globally for all our commercial business solutions (Applications & Infrastructure, Business Applications, Data & AI and Modern Work & Security). Our marketing technology stack supports all of our commercial products, 1,000s of marketers, billions of dollars in spend, billions of dollars in revenue for sales, 40+ languages, over 10,000 digital and in person events, and tens of thousands of sellers. This is a mission-critical role with substantial scope, complexity, executive visibility, and has a large opportunity for impact. In this role, you'll work with a high-visibility, top-notch team of pros across multiple teams and disciplines to define, deliver, and streamline global standards for transformative marketing programs at Microsoft. You will be a lead management SME with capability to build, manage and triage complex logic within Marketo. You'll be a critical part of a high-profile, long-term global initiative, working with the latest digital marketing technologies. If you're ready to help create the future of marketing at Microsoft, this is the team for you.
**Responsibilities**

•Coordinating and implementing complex system integrations and migrations in Marketo

• Managing complex lead management environments in Marketo

• Documenting business and functional requirements, designing a technical solution, defining the operating model and procedures to execute, training and supporting users

• Understanding intricate business and technical requirements and constraints; leading and driving the effort to translate those requirements into strategic marketing solutions

• Consulting on complex usage of the MAP

• Supporting the global rollout and daily operations for Microsoft's marketing automation platform, including testing, troubleshooting, and support

• Documenting key MAP processes and procedures as they develop and evolve

• Participating in team triage and planning sessions

**Qualifications**

**Required/Minimum Qualifications**

• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 2+ years marketing operations (troubleshooting, analysis, and logic), hands-on complex marketing automation (i.e. Marketo), marketing technology (web/coding/database technology), complex system integrations and migrations, program management, project management, or related experience

o OR equivalent experience.

**Additional or Preferred Qualifications**

• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 3+ years marketing operations (troubleshooting, analysis, and logic), hands-on complex marketing automation (i.e. Marketo), marketing technology (web/coding/database technology), complex system integrations and migrations, program management, project management, or related experience

o OR equivalent experience.

• 1+ year(s) technology/process improvement experience.

Bonus: Working knowledge of Salesforce

The salary for this role in the state of Colorado is between $108,200 and $162,200.

At Microsoft, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and fitness benefits, among others.

**A member of Applieds IRMC team (Investor Relations, Public Relations and Marketing Communications functions), this individual is current in the major technology trends of the semiconductor and computing industries and uses their knowledge to help develop content that builds awareness and understanding of the value of Applied Materials to external audiences. Interfaces with technologists to generate materials for use in marketing/PR/IR activities, including product and technology presentations, and website content.**
**Requirements**

Background in semiconductor technology: devices, process technologies, materials, and manufacturing. General understanding of the evolving markets for semiconductors, computing, and communications, including Internet of Things, electric/autonomous vehicles, and AI. Ability to understand complex technology concepts and translate them into high-level messaging that builds awareness and understanding among non-technical audiences. Strong writing and presentation creation skills with experience writing for technology industry journals, media publications and/or blogs a plus.

**Key Responsibilities**

Hand-on involvement in development of product-related marketing content, especially PowerPoint presentation materials. Contributes to the creation of unique and compelling story angles that align with strategic themes. Takes ownership of assigned projects, solving problems and completing deliverables with minimal guidance. Helps research and develop concepts for brand-compliant product naming, coordinates trademark process with internal groups.

**Prior Experience**

6+ years of experience as a contributor of original content in addition to project leadership. Prior technical and/or product marketing experience. Experience in the semiconductor and/or computing and communications industries.

**Functional Knowledge**

Demonstrates familiarity with technical trends in semiconductors, technical understanding of semiconductor fabrication processes and equipment, and knowledge of the role of semiconductors in end products. Applies these capabilities to interactions with internal groups and others to fulfill responsibilities with minimal guidance. Is fully conversant with commonly used office software. Graphics software experience a bonus.

**Business Expertise**

Demonstrates excellent presentation, writing, and story-telling skills (samples required).

**Interpersonal Skills**

Excellent written and oral skills. Understands the role of a service group within an organization and applies this perspective to interactions with served groups while adhering to corporate guidelines and policies. Ability to achieve consensus among diverse individuals or groups.

**Qualifications**

**Education:** Degree in Physical Sciences (Chemistry/Physics/Materials Science) preferred, with technical marketing experience in the semiconductor industry a plus.

Applied Materials is committed to diversity in its workforce, including Equal Employment Opportunity for Minorities, Females, Protected Veterans, and Individuals with Disabilities.

\#LI

**Qualifications**

**Education:**

Bachelor's Degree

**Skills**

**Certifications:**

**Languages:**

**Years of Experience:**

4 - 7 Years

**Work Experience:**

**Additional Information**

**Travel:**

**Relocation Eligible:**

No

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.