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The differences between marketing technicians and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing and sales coordinator. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Technician | Marketing And Sales Coordinator | |
| Yearly salary | $87,649 | $45,306 |
| Hourly rate | $42.14 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing technicians and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Technician | Marketing And Sales Coordinator | |
| Average salary | $87,649 | $45,306 |
| Salary range | Between $57,000 And $134,000 | Between $33,000 And $61,000 |
| Highest paying City | Dover, DE | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Microsoft | AIG |
| Best paying industry | Energy | Professional |
There are a few differences between a marketing technician and a marketing and sales coordinator in terms of educational background:
| Marketing Technician | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing and sales coordinators' demographics:
| Marketing Technician | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |