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The differences between marketing technicians and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing communications coordinator. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Technician | Marketing Communications Coordinator | |
| Yearly salary | $87,649 | $49,151 |
| Hourly rate | $42.14 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing technicians and marketing communications coordinators have different pay scales, as shown below.
| Marketing Technician | Marketing Communications Coordinator | |
| Average salary | $87,649 | $49,151 |
| Salary range | Between $57,000 And $134,000 | Between $36,000 And $67,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Microsoft | Avid |
| Best paying industry | Energy | Manufacturing |
There are a few differences between a marketing technician and a marketing communications coordinator in terms of educational background:
| Marketing Technician | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing communications coordinators' demographics:
| Marketing Technician | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |