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The differences between marketing technicians and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing specialist. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Technician | Marketing Specialist | |
| Yearly salary | $87,649 | $54,942 |
| Hourly rate | $42.14 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing technicians and marketing specialists have different pay scales, as shown below.
| Marketing Technician | Marketing Specialist | |
| Average salary | $87,649 | $54,942 |
| Salary range | Between $57,000 And $134,000 | Between $36,000 And $82,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Microsoft | |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing technician and a marketing specialist in terms of educational background:
| Marketing Technician | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing specialists' demographics:
| Marketing Technician | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |