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What is a marketing technology director and how to become one
The Marketing Technology Director directs a team that develops and implements a company's marketing technology strategy to optimize customer and business outcomes. He/She participates in business development meetings by proposing solutions and the requirements to achieve them. He/She also works with the sales unit to improve lead flow, conversion, and follow-up. Additionally, he/she is responsible for all CRM systems including migration and strategy planning.
To get a job as a marketing technology director, you need a bachelor's degree in marketing, computer science, or a related field and at least seven years of relevant work experience. You must also be familiar with CRM systems and paid marketing channels and must possess communication, analytical, multitasking, attention to detail, project management, and problem-solving skills. Also, you must know about marketing technology, automation, data flows, operations, and campaign execution. A Marketing Technology Director makes $122,517 on an average per year. It ranges from $67,000 to $225,000.
What general advice would you give to a marketing technology director?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $140,130
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 25.44%
male 74.56%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Marketing technology director career paths
Key steps to become a marketing technology director
Explore marketing technology director education requirements
Start to develop specific marketing technology director skills
Skills Percentages Digital Marketing 30.84% Brand Management 9.00% CRM 7.05% Cloud 4.25% Product Management 3.80% Complete relevant marketing technology director training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing technology directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing technology director based on U.S. Bureau of Labor Statistics data and data from real marketing technology director resumes.Research marketing technology director duties and responsibilities
- Manage multiple release and software development processes base on languages including: C++, .NET, Java and HTML.
- Leverage current technology to achieve project objectives.
- Develop and utilize various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.
- Create e-mail and web content using HTML and CSS, testing for consistency across a variety of clients.
Get marketing technology director experience
Generally, it takes 8-10 years to become a marketing technology director. The most common roles before becoming a marketing technology director include marketing director, marketing manager team lead and product manager.Prepare your marketing technology director resume
When your background is strong enough, you can start writing your marketing technology director resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing technology director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing technology director resume templates
Build a professional marketing technology director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing technology director resume.
Apply for marketing technology director jobs
Now it's time to start searching for a marketing technology director job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing technology director job
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Average marketing technology director salary
The average marketing technology director salary in the United States is $140,130 per year or $67 per hour. Marketing technology director salaries range between $95,000 and $205,000 per year.
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How do marketing technology directors rate their job?
Marketing technology director reviews
Unreasonable deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Updated January 8, 2025
