Marketing technology director job description

Kforce has a client in Davie, FL that is seeking a Director of Marketing Technology.Summary:The Director of Marketing Technology will be responsible for the support and evolution of all package and custom applications in the marketing portfolio, including Consumer Websites, Mobile Apps, Loyalty Programs, Marketing Offers and Promotions, Campaign Management, Customer Relationship Management, etc. The Director will be working with the business leaders & business relationship directors to define and prioritize enhancement and project requests for these applications, and ensure that the work is built and delivered as agreed to, and to establish and manage Service Levels for all the supported applications. The Director will lead and manage a team of employee and contractor Systems Analyst and Product Owners. This role is tasked with delivering a functionally strong, aesthetically pleasing, and seamless user experience for the websites, digital environments, and other platforms created by the company. Responsibilities:
* Understands the goals of the company and needs of the business owners

* Aligns business goals and needs through deployment of existing applications functionality or assisting with the development of new functionality

* Drives technology strategy development, solution discovery, service management, relationship management, and project execution

* Develops business application and digital roadmap strategy, planning and communication

* Reviews, analyzes, and assists with defining business applications and modification requirements to systems

* Assists in the evaluation of third party and vendor provided software

* Prepares key technical inputs for steering committee level and strategic planning sessions and actively participates during these session

* Partners closely with the Marketing and Digital Marketing teams to align on objectives, programs and KPIs

* B.S. or equivalent degree in Computer Science or 8 years of experience in IT Application Management and Development required

* 5 years of experience in Digital platform development and/or management

* 5 years of experience in technology environment (.NET, JavaScript, HTML/xhtml, CSS, UI, etc.) Gaming and Hospitality industry experience preferred

* 3 years of direct experience planning and managing digital projects across multiple platforms such as websites, social media, apps, mobile, etc.

* Strong understanding of web development, database technologies, CMS platforms, and digital programming best practices

* Experience with CRM and CMS platforms, data management, HTML, and other development platforms. Sitecore experience is a plus

* Experience prioritizing a product backlog in tools such as JIRA, Version 1

* Evidence of professional achievement in digital platforms transformation preferred

* Experience with Customer Relationship Management system, including but not limited to the following functions: Customer Mastering, Loyalty Management, Contact Management, Case Management, Lead Management, Campaign and Offer Management, Social Medial engagement, etc.

* Experience with Agile and Waterfall Development methodologies, and project management

* Proven track record implementing and supporting digital solutions

* Strong quantitative and analytical abilities with deep understanding of the business, excellent problem solving skills

* Ability to build strong relationships with cross functional working teams which may include contractors and third party vendors

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.*Compensation Type:*Years

As the leader for Technical Marketing , you will shape the technical go-to-market (GTM) narrative that explains how our products work and what customer outcomes we deliver. You will play a critical role of informing, inspiring, and delighting our technical practitioner-level customer and prospective customer audiences.

You will create technical sales enablement assets and produce compelling product demonstrations to illustrate how we address customer challenges. You will develop how-to guides to help practitioner-level customer audiences reach buying decisions. You will collaborate with Product Management and Product Marketing to ensure GTM content is technically accurate and delivers contextually relevant messaging that will resonate with targeted technical audiences. You will work with Splunk Technical Sales Enablement as subject matter expert to guide the development of Tech Sales training and enablement.

You will be comfortable in a player-coach role where you will remain very “hands-on” but will also be expected to hire and develop a small team of technical experts. You will work as a part of the Portfolio Marketing team.

Primary Responsibilities:

• Build, grow, and maintain subject matter expert technical marketing competency across the Splunk solution portfolio.
• Create high quality external facing technical content such as whitepapers, how-to videos, presentations, blogs, best practice guides, and reference architectures concerning customer use cases and Splunk offerings.
• You will work with Product Marketing, Technical Enablement, and Technical Sales teams to package content for internal and external consumption.
• Define demo topics and build customer outcome-centric demo scripts for the Tech Sales team to clearly communicate the Splunk value proposition.
• Develop and deliver technical presentations, product demonstrations to internal and external audiences e.g., Technical Sales, Industry Analysts and to practitioner customer audiences.
• Build self-guided demos, product tours, and other forms of technical content to drive awareness, consideration and demand.
• Drive third-party product reviews, and analyst reports.
• Work closely with the competitive team to capture technical differentiation for use in our competitive positioning.

Minimum Knowledge, Skills, and Abilities:

• 10+ years of technical/product marketing, product management, or technical sales experience. 5+ years experience leading technical teams.
• Proven track record of building and leading highly technical teams, translating technical solutions into compelling business outcomes.
• Proven track record of marketing to a highly technical audience within large organizations. You must be comfortable working with and marketing to technical buyers and stakeholders within enterprises.
• Demonstrated experience in developing technical marketing content, sales enablement training, and tools.
• Strong domain knowledge demonstrated through hands-on experience within Security (SIEM, SOAR, Threat Detection and Response) or Observability (Application Performance Monitoring, Infrastructure Monitoring, AIOps, Incident Management) or other DevOps tooling.
• A degree in Computer Science, Engineering, or a related technical field.

Thank you for your interest in Splunk!

The outdoors is a big place and just as it offers endless adventures, so does our company.

Camping World and Gander RV & Outdoors is the premier one-stop-shop for everything RV. Along with RV parts and accessories, we also offer a full selection of new and used RVs for sale; service centers with over 2,500 bays and over 2,000 technicians on staff; over 135 collision centers; RV Spa detail and refurbishment centers; technical advice from knowledgeable experts and hard-to-find parts.

Camping World is now looking for a **Senior Marketing Audience & Automation Product Owner** to join our premier in-house digital marketing team. This role is open to remote work.

**Who you are** : You have a passion for marketing automation and personalization. You enjoy using your technology and industry subject matter experience to provide comprehensive technology solutions to business challenges. You enjoy solving problems and have a talent for explaining complicated solutions to business and technical audiences. You are precise and focused, but you also make work fun; all while working collaboratively and giving your customer a great experience. You work well with team members and enjoy leading others and sharing your vision and innovative ideas with peers and clients to build elegant technical solutions.

**Why this role matters** : You will help develop and continuously expand the company's offerings and capabilities in the area of Marketing Automation and Personalization to create scalable and innovative cloud-based solutions. This role is responsible for the overall design and implementation of marketing automation and personalization systems and recommending best practice solutions to key business stakeholders.

**Responsibilities** :

+ Translate business requirements into a practical, scalable solutions

+ Work with business stakeholders to shape marketing automation and personalization design and strategy

+ Strategically build relationships with relevant stakeholders within each project to actively identify and create future opportunities

+ Couple industry knowledge with technology understanding to define and develop comprehensive solutions that help clients overcome business challenges

+ Stay current with challenges business stakeholders are facing including new trends, market conditions, regulatory requirements, and the competitive landscape

+ Navigate ideas from the whiteboard to polished business applications

+ Lead clients through design reviews to define and prioritize requirements and collaborate with project team members to design appropriate solutions and execute projects in a timely manner

+ Participate in hands-on planning, configuration, development, and implementation activities

**Requirements** :

+ Experience working in a collaborative environment to meet client business needs

+ Demonstrated analytical skills and experience with the complete lifecycle of complex enterprise projects; understands core project management concepts, data modeling, theories, practices, and methods

+ Ability to effectively design and configure a scalable solution to meet business needs

+ Experience defining business requirements, writing user stories, and providing detailed system and functional designs

+ Experience in documenting current state business processes and wire framing system designs using process flow diagram tools, sequence diagrams, as well as making recommendations for future state improved processes and system designs

**Desired Skills** :

+ Knowledge or experience with Audience Studio or Datorama

+ Knowledge of other marketing automation and personalization solutions such as Salesforce Marketing Cloud

Full-time associates are offered a comprehensive benefit package including medical, dental, vision, PTO, 401k and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

Compensation from $100K per year and above plus incentives, dependent on experience.

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws.

Equal Opportunity Employer Minority/Female/Disability/Veteran