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Marketing technology director skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Joe Moore Ph.D.,

Dr. Sooho Lee

Below we've compiled a list of the most critical marketing technology director skills. We ranked the top skills for marketing technology directors based on the percentage of resumes they appeared on. For example, 30.8% of marketing technology director resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing technology director needs to be successful in the workplace.

15 marketing technology director skills for your resume and career

1. Digital Marketing

Here's how marketing technology directors use digital marketing:

Designed, branded and developed a marketing website along with digital marketing strategies.
Oversee implementation of campaigns, events, digital marketing, and PR.

2. Brand Management

Here's how marketing technology directors use brand management:

Brand Management - Developed standards for corporate identity and branding to present a uniform corporate image.
Focused brand management and content development/management for all online channels, on-campus vehicles, and event-driven collateral.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing technology directors use crm:

Implemented LAN, phone, email, SQL, and Onyx CRM.
Managed divisional level multi-generational CRM and Business Intelligence strategies, operations, technical implementations and budgets.

4. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how marketing technology directors use cloud:

Led the expansion of the technical-relationships with strategic Cloud OEM's to evolve current products for VM and cloud-security.
Initiate and manage IT projects including desktop, server, mobile and cloud based solutions.

5. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how marketing technology directors use product management:

Developed the business plan and executed product management and marketing.
Direct Product Management, Program Management, Product Marketing and Customer Support groups.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing technology directors use product development:

Developed five-year strategic marketing plan with focus on innovation, new product development, market diversification, and geographic expansion.
Directed Polymer Additives strategic plan, new product development/introduction, and global pricing.

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7. Integrated Marketing

Here's how marketing technology directors use integrated marketing:

Developed and executed strategic and integrated marketing plans designed to achieve sales and profitability goals for the company.
Implement an integrated marketing strategy, for all aspects of digital/traditional marketing-B2C, B2B to C channels.

8. Marketing Campaigns

Here's how marketing technology directors use marketing campaigns:

Developed the technical production process for creating and posting sites and report generation methods used internally to refine marketing campaigns.
Build different marketing campaigns with selection, segmentation and cell coding for customers depending the criteria and business rules.

9. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how marketing technology directors use competitive analysis:

Provided up-to-date competitive analysis on MPEG 2 encoding / decoding solutions.
Owned all outbound functions of technical marketing include competitive analysis.

10. ROI

Here's how marketing technology directors use roi:

Evaluated and measured the ROI from the firm s advertising, public relations, website, and networking endeavors.
Developed and utilized various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.

11. Email Marketing

Here's how marketing technology directors use email marketing:

Promoted products through channel partners, SEM/SEO, email marketing, viral campaigns and social networking.
Researched, planned and implemented a mass email marketing solution using MailChimp.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing technology directors use business development:

Set account penetration strategy with corporate business development and local sales teams.
Supported new business development plans.

13. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing technology directors use marketing collateral:

Coordinated and managed annual user conference, trade show participation, press relations, marketing collateral and advertising.
Developed sales messaging and associated marketing collateral.

14. Emerging Technologies

Here's how marketing technology directors use emerging technologies:

Selected to spearhead market penetration and new product launches for emerging technologies.

15. HTML

Here's how marketing technology directors use html:

Managed multiple release and software development processes based on languages including: C++, .NET, Java and HTML.
create HTML templates for department campaigns.

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What skills help Marketing Technology Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing technology director resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all marketing technology directors possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for marketing technology directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing technology director skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing technology directors need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing technology director stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing technology director skills to add to your resume

The most important skills for a marketing technology director resume and required skills for a marketing technology director to have include:

Digital Marketing
Brand Management
CRM
Cloud
Product Management
Product Development
Integrated Marketing
Marketing Campaigns
Competitive Analysis
ROI
Email Marketing
Business Development
Marketing Collateral
Emerging Technologies

HTML
R
WordPress
Market Research
CMS
Saas
Web Development
Lead Generation
Product Line
IP
Marketing Analytics
Product Roadmap
B2C
Java

Market Intelligence
Lead Management
Strategic Direction
Graphic Design
SEM
Photoshop
Content Marketing
Content Creation
Sales Support
Database
Facebook
Business Plan
Value Proposition
Technical Solutions

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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