What does a marketing technology director do?
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
Marketing technology director responsibilities
Here are examples of responsibilities from real marketing technology director resumes:
- Manage multiple release and software development processes base on languages including: C++, .NET, Java and HTML.
- Leverage current technology to achieve project objectives.
- Develop and utilize various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.
- Create e-mail and web content using HTML and CSS, testing for consistency across a variety of clients.
- Develop custom synchronization engine to integrate all website customer, company, sales and product data with Salesforce CRM.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Leverage consumer insights specific to key sales channels to redesign field marketing materials.
Marketing technology director skills and personality traits
We calculated that 31% of Marketing Technology Directors are proficient in Digital Marketing, Brand Management, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Technology Directors that have these skills listed on their resume here:
- Digital Marketing, 31%
Designed, branded and developed a marketing website along with digital marketing strategies.
- Brand Management, 9%
Brand Management - Developed standards for corporate identity and branding to present a uniform corporate image.
- CRM, 7%
Implemented LAN, phone, email, SQL, and Onyx CRM.
- Cloud, 4%
Led the expansion of the technical-relationships with strategic Cloud OEM's to evolve current products for VM and cloud-security.
- Product Management, 4%
Developed the business plan and executed product management and marketing.
- Product Development, 3%
Developed five-year strategic marketing plan with focus on innovation, new product development, market diversification, and geographic expansion.
"digital marketing," "brand management," and "crm" are among the most common skills that marketing technology directors use at work. You can find even more marketing technology director responsibilities below, including:
Analytical skills. The most essential soft skill for a marketing technology director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing technology director resume shows how their duties depend on analytical skills: "developed competitive analysis process including technology assessment, strategy, pricing and cost analysis. "
Communication skills. Many marketing technology director duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing technology director will need this skill often in their role. This resume example is just one of many ways marketing technology director responsibilities rely on communication skills: "manage all aspects of internal/external communications programs, aligning brand development with company objectives. "
Creativity. This is an important skill for marketing technology directors to perform their duties. For an example of how marketing technology director responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing technology director: "design ads for print/web, logos, newsletters, as well as other marketing collateral using adobe creative suite. ".
Interpersonal skills. A big part of what marketing technology directors do relies on "interpersonal skills." You can see how essential it is to marketing technology director responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing technology director tasks: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in marketing technology director job descriptions, "organizational skills" is essential to what marketing technology directors do. Marketing technology director responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how marketing technology director duties rely on organizational skills in this resume example: "lead cross-functional, organizational-wide teams working with peers and senior managers on strategic plan initiatives. "
The three companies that hire the most marketing technology directors are:
- Discover4 marketing technology directors jobs
- Cisco2 marketing technology directors jobs
- Fifth Third Bank2 marketing technology directors jobs
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Compare different marketing technology directors
Marketing technology director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between marketing technology directors and director of communications and marketing. For instance, marketing technology director responsibilities require skills such as "brand management," "crm," "cloud," and "product management." Whereas a director of communications and marketing is skilled in "web content," "strategic communications," "press releases," and "external communications." This is part of what separates the two careers.
On average, directors of communications and marketing reach similar levels of education than marketing technology directors. Directors of communications and marketing are 1.3% less likely to earn a Master's Degree and 3.4% less likely to graduate with a Doctoral Degree.Marketing technology director vs. Director of admissions and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing technology director responsibilities requires skills like "digital marketing," "brand management," "crm," and "cloud." But a director of admissions and marketing might use other skills in their typical duties, such as, "patients," "admission process," "facility census," and "rehabilitation."
Directors of admissions and marketing earn similar levels of education than marketing technology directors in general. They're 1.9% less likely to graduate with a Master's Degree and 3.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing technology directors in the next 3-5 years?
V. Scott Solberg Ph.D.
Professor, Counseling Psychology and Applied Human Development, Boston University
Marketing technology director vs. Director of sales and marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
The required skills of the two careers differ considerably. For example, marketing technology directors are more likely to have skills like "digital marketing," "brand management," "crm," and "cloud." But a director of sales and marketing is more likely to have skills like "customer service," "strategic sales," "sales process," and "sales growth."
When it comes to education, directors of sales and marketing tend to earn similar degree levels compared to marketing technology directors. In fact, they're 4.5% less likely to earn a Master's Degree, and 3.0% less likely to graduate with a Doctoral Degree.Marketing technology director vs. Senior director of marketing
Even though a few skill sets overlap between marketing technology directors and senior directors of marketing, there are some differences that are important to note. For one, a marketing technology director might have more use for skills like "cloud," "html css," "website design," and "marketing collateral." Meanwhile, some responsibilities of senior directors of marketing require skills like "sr," "marketing mix," "b2b marketing," and "content strategy. "
Senior directors of marketing reach similar levels of education compared to marketing technology directors, in general. The difference is that they're 3.4% more likely to earn a Master's Degree, and 2.9% less likely to graduate with a Doctoral Degree.Types of marketing technology director
Updated January 8, 2025
