FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Marketing Vice President

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Vice President

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,273

    Average Salary

What Does A Marketing Vice President Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Marketing Vice President

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Marketing Vice President jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Average Length of Employment
Group Director 3.6 years
Product Director 3.4 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Brand Director 2.9 years
Brand Manager 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Internship 4.2%
President 4.2%
Top Employers After
President 6.5%
Consultant 4.5%
Owner 3.5%
Director 3.5%
Internship 3.2%

Marketing Vice President Demographics

Gender

Female

53.8%

Male

43.7%

Unknown

2.5%
Ethnicity

White

77.9%

Hispanic or Latino

10.3%

Asian

9.4%

Unknown

2.0%

Black or African American

0.4%
Show More
Languages Spoken

Spanish

21.7%

French

15.0%

Chinese

10.0%

Mandarin

10.0%

Italian

8.3%

Portuguese

6.7%

German

5.0%

Japanese

5.0%

Vietnamese

3.3%

Cantonese

3.3%

Hawaiian

1.7%

Greek

1.7%

Russian

1.7%

Carrier

1.7%

Armenian

1.7%

Tagalog

1.7%

Polish

1.7%
Show More

Marketing Vice President Education

Schools

University of Phoenix

11.2%

New York University

6.7%

Syracuse University

5.6%

Roosevelt University

5.6%

University of Kansas

5.6%

Northern Illinois University

5.6%

University of Maryland - University College

4.5%

University of Michigan - Ann Arbor

4.5%

Shippensburg University of Pennsylvania

4.5%

Bryant University

4.5%

Western Illinois University

4.5%

University of Iowa

4.5%

University of Utah

4.5%

University of Delaware

4.5%

San Francisco State University

4.5%

University of Texas at San Antonio

4.5%

Bentley University

4.5%

University of Florida

3.4%

Arizona State University

3.4%

Ithaca College

3.4%
Show More
Majors

Business

29.1%

Marketing

22.9%

Finance

6.7%

Management

6.1%

Communication

6.1%

English

3.5%

Journalism

3.5%

Political Science

2.9%

Chemistry

2.1%

Public Relations

2.1%

Business Communications

2.1%

Graphic Design

1.9%

Accounting

1.9%

Computer Science

1.6%

Advertising

1.6%

Kinesiology

1.3%

Human Resources Management

1.3%

Agricultural Public Services

1.1%

Fine Arts

1.1%

Education

1.1%
Show More
Degrees

Bachelors

49.7%

Masters

25.9%

Other

16.2%

Certificate

3.5%

Associate

2.3%

Doctorate

2.1%

Diploma

0.2%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Vice President Salaries

Job Title Company Location Start Date Salary
VP of Marketing Patagonia Works CA Aug 26, 2016 $400,000 -
$450,000
Vice President-Global Marketing Weatherford International, LLC Houston, TX Sep 11, 2015 $325,000 -
$335,000
Vice President of Marketing, LTS Linkedin Corporation Mountain View, CA Apr 07, 2016 $300,000 -
$350,000
VP, Marketing Verifone, Inc. San Jose, CA Apr 08, 2016 $300,000
Vice President of Marketing Analytics Caesars Enterprise Service, LLC Las Vegas, NV Jan 10, 2016 $260,000
Vice President, Public Finance Credit Analysis and Investor Marketing JP Morgan Chase & Co New York, NY Apr 15, 2015 $250,000
VP-Public Finance Credit Analysis & Investor Marketing Jpmorgan Chase & Co. New York, NY Sep 22, 2015 $250,000
Vice President, Global Treatment Marketing Clinique Laboratories LLC New York, NY Sep 11, 2015 $240,000
Vice President Marketing Jetblue Airways Islandia, NY Jan 08, 2016 $239,475
Vice President Americas and Global Marketing Beam Suntory Inc. Deerfield, IL Jan 12, 2015 $238,369 -
$295,000
Vice President of Marketing, North America Quantcast Corporation New York, NY Sep 19, 2016 $235,000
VP Marketing and Promotion Univision Deportes, LLC Miami, FL Oct 01, 2015 $235,000
Vice President, Marketing & Analytics Capital One, National Association Plano, TX Jan 07, 2016 $201,600 -
$268,800
Vice President Strategic Marketing 87Am Holdings LLC New York, NY Apr 22, 2015 $200,000
Vice President, Online and Internet Marketing Tropicana Entertainment Inc. Atlantic City, NJ Oct 13, 2016 $200,000
Vice President, Online and Internet Marketing Tropicana Entertainment Inc. Atlantic City, NJ Sep 17, 2016 $200,000
Vice President Marketing Esalon.Com LLC Culver City, CA Jun 05, 2015 $200,000
VP Marketing Seneca Niagara Falls Gaming Corporation Niagara Falls, NY May 12, 2015 $200,000
VP Marketing & Analysis Woodcrafters Home Products LLC Weslaco, TX Oct 27, 2015 $195,500
Vice President of Global Marketing Outerknown LLC Culver City, CA Jan 05, 2015 $195,000
Vice President Marketing Advanstar Communications, Inc. Santa Monica, CA Sep 13, 2015 $164,736
Vice President of Marketing Natural Environmental Protection Company Pomona, CA Jan 20, 2016 $164,736
VP/Marketing Haribo Food 2004, Inc. Hialeah, FL Nov 05, 2016 $161,429
Vice President of Marketing Trupanion Managers USA Seattle, WA Mar 16, 2015 $160,000
Vice President, International Marketing Partnerships Zuffa, LLC Las Vegas, NV Feb 29, 2016 $160,000 -
$260,000
VP Global Marketing Etouches, Inc. Norwalk, CT Sep 13, 2016 $160,000 -
$190,000
VP Marketing & Analysis Woodcrafters Home Products, LLC Weslaco, TX Apr 15, 2015 $160,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Marketing Vice President

NewWebsiteSalesStrategiesFacebookMarketResearchCustomerServiceNewProductDevelopmentBusinessDevelopmentTwitterTradeShowsCustomerRelationshipManagementSEOPNETProfitMarketShareComplianceROIPowerpointExpenseReportsBusinessUnitBoardMeetings

Show More

Top Marketing Vice President Skills

  1. New Website
  2. Sales Strategies
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Created and managed a new website for the group.
  • Updated social media accounts, such as Facebook (540+ likes) and Instagram (840+ followers).
  • Directed product marketing activities, including pricing strategies, product positioning, messaging development and market research and intelligence.
  • Streamlined marketing services which enabled more effective problem resolution and increased accountability for customer service needs.
  • Major responsibilities included new market identification, new product development, product positioning, strategy development, and market research.

Top Marketing Vice President Employers

Marketing Vice President Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing

Andre, Marketing Vice President for Brand -- L'Oreal USA Marketing

×