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Marketing Vice President Careers

The marketing vice president takes responsibility for the marketing output of a company. You are required to oversee marketing strategies and policies for the well-being of the company and meet its desired marketing goal. Your job in this role also includes building and coaching a marketing team and communicating company marketing goals to them. The marketing vice president also manages marketing budgets and expenses. You should also be able to identify competitor strategies and devise ways to counter them, while effectively generating sales leads. All of these, while building long-lasting relationships with customers, employers, government officials, and stakeholders.

If you are highly flexible and can multitask, with great leadership skills, and an analytical thinker, you can be a marketing vice president. All you need for the job is a Bachelors's or Master's degree in marketing, communication, or related field, experiences as a marketing director. Excellent communication and presentation skills are also important. A marketing Vice President should also possess good management skills. The salary range for a marketing vice president is between $201,063 and $309,793.

There is more than meets the eye when it comes to being a marketing vice president. For example, did you know that they make an average of $79.47 an hour? That's $165,293 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Vice President Do

There are certain skills that many marketing vice presidents have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a marketing vice president, we found that a lot of resumes listed 9.8% of marketing vice presidents included analytics, while 9.0% of resumes included online, and 5.1% of resumes included seo. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing vice president job title. But what industry to start with? Most marketing vice presidents actually find jobs in the finance and technology industries.

How To Become a Marketing Vice President

If you're interested in becoming a marketing vice president, one of the first things to consider is how much education you need. We've determined that 57.1% of marketing vice presidents have a bachelor's degree. In terms of higher education levels, we found that 30.7% of marketing vice presidents have master's degrees. Even though most marketing vice presidents have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing vice president. When we researched the most common majors for a marketing vice president, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing vice president resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing vice president. In fact, many marketing vice president jobs require experience in a role such as marketing director. Meanwhile, many marketing vice presidents also have previous career experience in roles such as marketing manager or vice president.

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Average Salary
$165,293
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
42,166
Job Openings

Marketing Vice President Career Paths

Top Careers Before Marketing Vice President

Top Careers After Marketing Vice President

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Vice President

Marketing Vice Presidents in America make an average salary of $165,293 per year or $79 per hour. The top 10 percent makes over $265,000 per year, while the bottom 10 percent under $103,000 per year.
Average Salary
$165,293

Best Paying Cities

City
ascdesc
Average Salarydesc
Richmond, VA
Salary Range163k - 331k$233k$232,745
Wilmington, DE
Salary Range155k - 314k$221k$221,203
Jersey City, NJ
Salary Range143k - 290k$204k$204,345
White Plains, NY
Salary Range143k - 289k$204k$203,822
San Francisco, CA
Salary Range135k - 277k$194k$193,553
Allentown, PA
Salary Range122k - 248k$175k$174,511
$88k
$331k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
VP, Marketing North America
VP, Marketing North America
Spotxchange
Spotxchange
01/29/2021
01/29/2021
$130,00001/29/2021
$130,000
Vice President of Revenue Marketing
Vice President of Revenue Marketing
Flexential
Flexential
01/26/2021
01/26/2021
$180,00001/26/2021
$180,000
Vice President of Revenue Marketing
Vice President of Revenue Marketing
Flexential
Flexential
01/26/2021
01/26/2021
$180,00001/26/2021
$180,000
Vice President of Revenue Marketing
Vice President of Revenue Marketing
Flexential
Flexential
01/26/2021
01/26/2021
$180,00001/26/2021
$180,000
Vice President of Revenue Marketing
Vice President of Revenue Marketing
Flexential
Flexential
01/26/2021
01/26/2021
$180,00001/26/2021
$180,000
See More Recent Salaries

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Marketing Vice President Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Vice President. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Vice President Resume

At Zippia, we went through countless Marketing Vice President resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Marketing Vice President Demographics

Gender

male

61.3 %

female

34.5 %

unknown

4.2 %

Ethnicity

White

73.3 %

Hispanic or Latino

11.0 %

Asian

8.6 %

Foreign Languages Spoken

Spanish

41.2 %

French

14.8 %

Mandarin

5.7 %
See More Demographics

Marketing Vice President Education

Majors

Business
28.5 %
Marketing
23.4 %

Degrees

Bachelors

57.1 %

Masters

30.7 %

Certificate

3.9 %

Top Colleges for Marketing Vice Presidents

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Vice President

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.8% of marketing vice presidents listed analytics on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Vice President

Some places are better than others when it comes to starting a career as a marketing vice president. The best states for people in this position are Virginia, Delaware, Rhode Island, and New Jersey. Marketing vice presidents make the most in Virginia with an average salary of $180,481. Whereas in Delaware and Rhode Island, they would average $175,546 and $171,420, respectively. While marketing vice presidents would only make an average of $168,550 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Vice President Jobs:
295
Highest 10% Earn:
$261,000
Location Quotient:
1.61
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Marketing Vice President Jobs:
1,749
Highest 10% Earn:
$259,000
Location Quotient:
1.46
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Marketing Vice President Jobs:
2,537
Highest 10% Earn:
$259,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Vice President Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing vice presidents and discovered their number of marketing vice president opportunities and average salary. Through our research, we concluded that Citi was the best, especially with an average salary of $127,050. JPMorgan Chase follows up with an average salary of $106,653, and then comes Bank of America with an average of $107,796. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing vice president. The employers include Helen of Troy, Consumer Credit Dept, and Modis

1. Citi
4.8
Avg. Salary: 
$127,050
Marketing Vice Presidents Hired: 
91+
2. JPMorgan Chase
4.9
Avg. Salary: 
$106,653
Marketing Vice Presidents Hired: 
56+
3. Bank of America
4.8
Avg. Salary: 
$107,796
Marketing Vice Presidents Hired: 
51+
4. Wells Fargo
4.7
Avg. Salary: 
$106,905
Marketing Vice Presidents Hired: 
32+
5. American Express
4.8
Avg. Salary: 
$112,558
Marketing Vice Presidents Hired: 
26+
6. U-Haul
4.2
Avg. Salary: 
$138,005
Marketing Vice Presidents Hired: 
23+

Marketing Vice President Videos

Updated October 2, 2020