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Become A Marketing Vice President

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Working As A Marketing Vice President

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $171,217

    Average Salary

What Does A Marketing Vice President Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Vice President

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Vice President Jobs

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Average Length of Employment
Marketing Director 3.0 years
Top Employers Before
Director 3.8%
President 2.9%
Consultant 2.7%
Manager 2.3%
Top Employers After
President 7.5%
Consultant 5.3%
Principal 5.2%
Owner 3.3%
Director 2.4%

Do you work as a Marketing Vice President?

Marketing Vice President Demographics

Gender

Male

61.7%

Female

35.8%

Unknown

2.5%
Ethnicity

White

62.8%

Hispanic or Latino

14.2%

Black or African American

10.8%

Asian

8.4%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

39.7%

French

14.3%

Mandarin

6.8%

Portuguese

6.5%

German

5.1%

Chinese

4.9%

Italian

4.3%

Japanese

3.0%

Russian

2.7%

Cantonese

2.2%

Hindi

1.6%

Carrier

1.6%

Greek

1.4%

Vietnamese

1.1%

Korean

1.1%

Tagalog

0.8%

Urdu

0.8%

Polish

0.8%

Arabic

0.8%

Dutch

0.5%
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Marketing Vice President Education

Schools

New York University

10.5%

Northwestern University

10.2%

University of Phoenix

7.3%

University of Southern California

6.0%

Syracuse University

5.3%

Michigan State University

4.9%

Harvard University

4.8%

Cornell University

4.7%

Columbia University

4.6%

University of Texas at Austin

4.5%

Brigham Young University

4.3%

University of Pennsylvania

3.9%

University of California - Los Angeles

3.8%

Northeastern University

3.8%

Stanford University

3.7%

University of Connecticut

3.7%

University of Florida

3.7%

Pennsylvania State University

3.5%

Boston University

3.4%

University of Michigan - Ann Arbor

3.3%
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Majors

Business

27.8%

Marketing

23.7%

Finance

7.4%

Management

6.9%

Communication

6.3%

English

3.1%

Political Science

2.8%

Psychology

2.7%

Journalism

2.4%

Economics

2.3%

Advertising

2.1%

Graphic Design

1.9%

Public Relations

1.7%

Education

1.6%

Accounting

1.6%

Computer Science

1.4%

Electrical Engineering

1.3%

Fine Arts

1.1%

Law

1.1%

Liberal Arts

1.0%
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Degrees

Bachelors

46.7%

Masters

34.5%

Other

12.8%

Certificate

2.2%

Doctorate

1.9%

Associate

1.6%

Diploma

0.3%

License

0.1%
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Real Marketing Vice President Salaries

Job Title Company Location Start Date Salary
VP of Marketing Patagonia Works CA Aug 26, 2016 $400,000 -
$450,000
Vice President-Global Marketing Weatherford International, LLC Houston, TX Sep 11, 2015 $325,000 -
$335,000
Vice President of Marketing, LTS Linkedin Corporation Mountain View, CA Apr 07, 2016 $300,000 -
$350,000
VP, Marketing Verifone, Inc. San Jose, CA Apr 08, 2016 $300,000
Vice President of Marketing Analytics Caesars Enterprise Service, LLC Las Vegas, NV Jan 10, 2016 $260,000
Vice President, Public Finance Credit Analysis and Investor Marketing JP Morgan Chase & Co New York, NY Apr 15, 2015 $250,000
VP-Public Finance Credit Analysis & Investor Marketing Jpmorgan Chase & Co. New York, NY Sep 22, 2015 $250,000
Vice President, Global Treatment Marketing Clinique Laboratories LLC New York, NY Sep 11, 2015 $240,000
Vice President Marketing Jetblue Airways Islandia, NY Jan 08, 2016 $239,475
Vice President Americas and Global Marketing Beam Suntory Inc. Deerfield, IL Jan 12, 2015 $238,369 -
$295,000
VP Marketing and Promotion Univision Deportes, LLC Miami, FL Oct 01, 2015 $235,000
Vice President of Marketing, North America Quantcast Corporation New York, NY Sep 19, 2016 $235,000
Vice President, Marketing & Analytics Capital One, National Association Plano, TX Jan 07, 2016 $201,600 -
$268,800
Vice President Strategic Marketing 87Am Holdings LLC New York, NY Apr 22, 2015 $200,000
Vice President, Online and Internet Marketing Tropicana Entertainment Inc. Atlantic City, NJ Oct 13, 2016 $200,000
Vice President, Online and Internet Marketing Tropicana Entertainment Inc. Atlantic City, NJ Sep 17, 2016 $200,000
Vice President Marketing Esalon.Com LLC Culver City, CA Jun 05, 2015 $200,000
VP Marketing Seneca Niagara Falls Gaming Corporation Niagara Falls, NY May 12, 2015 $200,000
VP Marketing & Analysis Woodcrafters Home Products LLC Weslaco, TX Oct 27, 2015 $195,500
Vice President of Global Marketing Outerknown LLC Culver City, CA Jan 05, 2015 $195,000
Vice President Marketing Advanstar Communications, Inc. Santa Monica, CA Sep 13, 2015 $164,736
Vice President of Marketing Natural Environmental Protection Company Pomona, CA Jan 20, 2016 $164,736
VP/Marketing Haribo Food 2004, Inc. Hialeah, FL Nov 05, 2016 $161,429
Vice President of Marketing Trupanion Managers USA Seattle, WA Mar 16, 2015 $160,000
VP Marketing & Analysis Woodcrafters Home Products, LLC Weslaco, TX Apr 15, 2015 $160,000
VP Global Marketing Etouches, Inc. Norwalk, CT Sep 13, 2016 $160,000 -
$190,000
Vice President, International Marketing Partnerships Zuffa, LLC Las Vegas, NV Feb 29, 2016 $160,000 -
$260,000

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Top Skills for A Marketing Vice President

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  1. Company Website
  2. Strategic Partnerships
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Implemented interactive company website that increased loan production and streamed lined loan approval process.
  • Launched key strategic partnerships with Discovery Channel sponsoring 23 international television travel shows, MasterCard International and L.L.
  • Identified new market opportunities that delivered significant revenue growth including the development and implementation of go-to-market strategies.
  • Shifted new product development focus from only customer directed initiatives to new branded, company-driven initiatives.
  • Established and maintained relationships with key media representatives across TV/radio/print/online outlets to maximize organizational press coverage and advance the brand.

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Top 10 Best States for Marketing Vice Presidents

  1. New Jersey
  2. Colorado
  3. Delaware
  4. Rhode Island
  5. Virginia
  6. California
  7. Texas
  8. Washington
  9. District of Columbia
  10. New York
  • (839 jobs)
  • (629 jobs)
  • (139 jobs)
  • (122 jobs)
  • (828 jobs)
  • (5,461 jobs)
  • (1,631 jobs)
  • (838 jobs)
  • (247 jobs)
  • (2,492 jobs)

Top Marketing Vice President Employers

Jobs From Top Marketing Vice President Employers

Marketing Vice President Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing

Andre, Marketing Vice President for Brand -- L'Oreal USA Marketing

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