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Become A Marketing Vice President

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Working As A Marketing Vice President

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,273

    Average Salary

What Does A Marketing Vice President Do

A Marketing Vice President is responsible for all activities regarding conceptualizing and implementing market strategy, as well as achieving marketing targets. They recruit, develop, and direct the marketing team, including media buyers, print and web designers, and copywriters.

How To Become A Marketing Vice President

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Vice President jobs

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Real Marketing Vice President Salaries

Job Title Company Location Start Date Salary
Marketing Vice President Duane Reade New York, NY Oct 01, 2009 $250,000
Derivative Marketing Structurer (CCA), VP Citibank, N.A New York, NY Aug 07, 2016 $206,232
Marketing Analyst and Vice President Liberty Power Fort Lauderdale, FL Sep 25, 2012 $200,000
Marketing Manager/Vp of Marketing Armorsource, LLC. Hebron, OH Apr 15, 2015 $160,000
Marketing VP, Americas CQS (Us), LLC New York, NY Feb 03, 2013 $150,000
Marketing VP, Americas CQS (Us) LLC New York, NY Feb 03, 2013 $150,000
Marketing Vice CQS (Us) LLC New York, NY Jun 01, 2012 $150,000
Marketing Capability Vice President Brand Learning, Inc. New York, NY Jun 02, 2014 $148,490
Marketing Capability Vice President Brand Learning, Inc. New York, NY Jun 17, 2014 $148,490
Marketing Vice President Mark Hevier Enterprises Top Solution Inc. Naples, FL Jul 24, 2015 $145,400
Marketing Manager and Vice President Turk+Hillinger USA, Inc. Brecksville, OH Jan 08, 2016 $123,220
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Jul 23, 2014 $122,545
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Jul 23, 2013 $122,545
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Jul 24, 2012 $122,545
Strategic Marketing Vice President Rhodia Inc. Cranbury, NJ Oct 01, 2010 $120,000
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Aug 19, 2015 $119,000
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Jul 23, 2014 $115,272
Marketing Vice President Jpmorgan Chase Co. New York, NY Jun 27, 2016 $104,000
Marketing Vice President Jpmorgan Chase & Co. New York, NY Jun 27, 2015 $100,000
Marketing Analysis Manager, VP Jpmorgan Chase & Co. Columbus, OH Nov 07, 2011 $100,000
Marketing Manager & Vice President Turk+Hillinger USA, Inc. Brecksville, OH Oct 01, 2009 $99,500
Marketing Vice President Jpmorgan Chase & Co. New York, NY Oct 01, 2014 $94,245

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Top Skills for A Marketing Vice President

NewWebsiteSalesStrategiesFacebookMarketResearchCustomerServiceNewProductDevelopmentBusinessDevelopmentTwitterTradeShowsCustomerRelationshipManagementSEOPNETProfitMarketShareComplianceROIPowerpointExpenseReportsBusinessUnitBoardMeetings

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Top Marketing Vice President Skills

  1. New Website
  2. Sales Strategies
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Created and managed a new website for the group.
  • Updated social media accounts, such as Facebook (540+ likes) and Instagram (840+ followers).
  • Directed product marketing activities, including pricing strategies, product positioning, messaging development and market research and intelligence.
  • Streamlined marketing services which enabled more effective problem resolution and increased accountability for customer service needs.
  • Major responsibilities included new market identification, new product development, product positioning, strategy development, and market research.

Top Marketing Vice President Employers

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Marketing Vice President Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing

Andre, Marketing Vice President for Brand -- L'Oreal USA Marketing

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