The marketing vice president takes responsibility for the marketing output of a company. You are required to oversee marketing strategies and policies for the well-being of the company and meet its desired marketing goal. Your job in this role also includes building and coaching a marketing team and communicating company marketing goals to them. The marketing vice president also manages marketing budgets and expenses. You should also be able to identify competitor strategies and devise ways to counter them, while effectively generating sales leads. All of these, while building long-lasting relationships with customers, employers, government officials, and stakeholders.
If you are highly flexible and can multitask, with great leadership skills, and an analytical thinker, you can be a marketing vice president. All you need for the job is a Bachelors's or Master's degree in marketing, communication, or related field, experiences as a marketing director. Excellent communication and presentation skills are also important. A marketing Vice President should also possess good management skills. The salary range for a marketing vice president is between $201,063 and $309,793.
There is more than meets the eye when it comes to being a marketing vice president. For example, did you know that they make an average of $79.47 an hour? That's $165,293 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing vice presidents have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a marketing vice president, we found that a lot of resumes listed 9.8% of marketing vice presidents included analytics, while 9.0% of resumes included online, and 5.1% of resumes included seo. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing vice president job title. But what industry to start with? Most marketing vice presidents actually find jobs in the finance and technology industries.
If you're interested in becoming a marketing vice president, one of the first things to consider is how much education you need. We've determined that 57.1% of marketing vice presidents have a bachelor's degree. In terms of higher education levels, we found that 30.7% of marketing vice presidents have master's degrees. Even though most marketing vice presidents have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing vice president. When we researched the most common majors for a marketing vice president, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing vice president resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing vice president. In fact, many marketing vice president jobs require experience in a role such as marketing director. Meanwhile, many marketing vice presidents also have previous career experience in roles such as marketing manager or vice president.