How To Become A Marketing Vice President: What It Is and Career Path

What is a marketing vice president and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

Marketing vice presidents oversee all marketing efforts of a company. They can work in any industry and will typically report to a director or president of a company. Your major job responsibilities are to analyze, improve upon and develop brand and marketing strategies. You will be expected to train and lead a team of capable hands who can execute instructions accurately. Other responsibilities are preparing and reviewing budgets and financial statements, conducting market research and implementing appropriate findings, and setting targets and goals for the company. It is important that you can adequately motivate your team and ensure that goals are kept within reach and targets met for every period.

Depending on your place of employment, a master's degree in business or marketing-related field is preferred. However, a bachelor's degree might suffice. Extensive experience in marketing and branding is also preferable. You must possess a good knowledge of SEO, digital marketing software, and research and marketing skills. The average marketing vice president makes about $160,000 annually.

What general advice would you give to a marketing vice president?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMarketing Vice PresidentUS Average

Salary

9.6

Avg. Salary $177,188

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 35.56%

male 64.44%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing vice president

Explore marketing vice president education requirements

Most common marketing vice president degrees

Bachelor's

76.6 %

Master's

16.7 %

Associate

3.6 %

Start to develop specific marketing vice president skills

Skills	Percentages
Digital Marketing	13.57%
Analytics	7.74%
Marketing Campaigns	4.53%
SEO	4.00%
Integrated Marketing	3.31%

Complete relevant marketing vice president training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing vice presidents learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing vice president based on U.S. Bureau of Labor Statistics data and data from real marketing vice president resumes.

Research marketing vice president duties and responsibilities

Lead the procurement of all physical products and RFP design.
Manage Facebook account and promote upcoming events on campus using different marketing tactics
Work both from RFP and from prospecting.
Include oversight of all creative development, messaging and production of collateral materials for donors.

Get marketing vice president experience

Generally, it takes 8-10 years to become a marketing vice president. The most common roles before becoming a marketing vice president include marketing director, marketing manager team lead and vice president.

Prepare your marketing vice president resume

When your background is strong enough, you can start writing your marketing vice president resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing vice president resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing vice president resume templates

Build a professional marketing vice president resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing vice president resume.

Apply for marketing vice president jobs

Now it's time to start searching for a marketing vice president job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do marketing vice presidents rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing vice president reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

A zippia user wrote a review on Nov 2019

Cons

It can be difficult to navigate through the ever changing market and competition as an independently owned business. I also have to spend a lot of time learning/teaching myself things that I need to know but could be spending my time on what i do best if I worked for another company such as web development and coding.

A zippia user wrote a review on May 2019