Marketing vice president education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become a marketing vice president. Marketing vice presidents usually study business, marketing, or communication. 77% of marketing vice presidents hold a bachelor's degree, and 17% hold an master's degree. We analyzed 12,162 real marketing vice president resumes to see exactly what marketing vice president education sections show.

The most common colleges for marketing vice presidents are the New York University and the New York University.

There are also many online marketing vice president courses to help get the education required to be a marketing vice president.

There are certain marketing vice president certifications that you should consider. These marketing vice president certifications include Professional Certified Marketer (PCM) and Certified Sales Professional (CSP).

What education do you need to become a marketing vice president?

What degree do you need to be a marketing vice president?

The most common degree for marketing vice presidents is bachelor's degree, with 77% of marketing vice presidents earning that degree. The second and third most common degree levels are master's degree degree at 17% and master's degree degree at 4%.

Bachelor's, 77%

Master's, 17%

Associate, 4%

Doctorate, 1%

Other Degrees, 1%

What should I major in to become a marketing vice president?

You should major in business to become a marketing vice president. 26% of marketing vice presidents major in business. Other common majors for a marketing vice president include marketing and communication.

Business, 26%

Marketing, 20%

Communication, 8%

Finance, 5%

Other Majors, 41%

Most common colleges for marketing vice presidents

Marketing vice presidents often get their degrees at New York University, Northwestern University, and Syracuse University. Here are the most common colleges for marketing vice presidents in the US based on their resumes.

Marketing vice president common college	Percentages
New York University	9.37%
Northwestern University	7.16%
Syracuse University	5.71%
University of California - Davis	5.56%
Ohio State University	5.26%

Show more common marketing vice president colleges

Best majors for marketing vice presidents

Rank	Major	Percentages
1	Business	25.7%
2	Marketing	19.7%
3	Communication	7.5%
4	Finance	4.9%
5	Management	4.8%

Show more common marketing vice president majors

Best colleges for marketing vice presidents

The best colleges for marketing vice presidents are Northwestern University, University of Southern California, and University of Pennsylvania.

A marketing vice president with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing vice presidents. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing vice presidents.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for marketing vice presidents

Advertising disclosure

1. Product Management (Part Time)

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Product Management Marketing: Dekker's Product Marketing MBA

4.6

(2,007)

Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...

6. Product Marketing Launch Plan: Product GTM with Dekker, MBA

4.6

(2,843)

Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...

7. Product Manager

Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

8. Data Product Manager

Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

9. Product Marketing for Technology Companies

4.5

(463)

Master your product marketing skills through practical examples and exercises...

10. Online Marketing: SEO & Social Media Marketing Strategy

4.7

(2,010)

2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

11. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

12. AI for Business Leaders

Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

13. Email Marketing. Increase Sales With Email Marketing!

4.5

(647)

A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...

14. Marketing Analytics & Retail Business Management using Excel

4.4

(1,259)

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...

15. Business Analytics

In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

16. AI Product Manager

Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

17. The Complete Twitter Marketing Bootcamp

(411)

Create a system to consistently generate relevant followers and business leads from Twitter marketing...

18. Sales and Marketing For Online Businesses

(1,581)

A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

19. Growth Product Manager

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

20. Product Strategy

Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...

Top 10 most affordable universities for marketing vice presidents

The most affordable schools for marketing vice presidents are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for marketing vice presidents are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing vice presidents.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

10. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

Top 10 hardest universities to get into for marketing vice presidents

The hardest universities for marketing vice presidents to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for marketing vice presidents are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing vice presidents based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for marketing vice presidents

The easiest schools for marketing vice presidents to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a marketing vice president without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing vice presidents.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

9. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

10. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

Average marketing vice president salary by education level

Marketing vice presidents with a Doctorate degree earn more than those without, at $216,717 annually. With a Master's degree, marketing vice presidents earn a median annual income of $207,555 compared to $183,658 for marketing vice presidents with an Bachelor's degree.

Marketing vice president education level	Marketing vice president salary
Master's Degree	$207,555
Bachelor's Degree	$183,658
Doctorate Degree	$216,717

Marketing vice president education FAQs

What is the best college for Marketing Vice Presidents?

Have more questions? See all answers to common executive management questions.

Search for marketing vice president jobs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs