How to hire a marketing vice president

How to hire a marketing vice president, step by step

Here's a step-by-step marketing vice president hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing vice president job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing vice president
• Step 8: Go through the hiring process checklist

What does a marketing vice president do?

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1. Identify your hiring needs

   The marketing vice president hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing vice president to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing vice president that fits the bill.

   This list shows salaries for various types of marketing vice presidents.

   Type of Marketing Vice President	Description	Hourly rate
   Marketing Vice President	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$58-124
   Director, Product Marketing	A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.	$46-98
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Analytics
   • Marketing Campaigns
   • SEO
   • Integrated Marketing
   • CRM
   • Market Research
   • Strategic Partnerships
   • ROI
   • Product Development
   • KPIs
   • Revenue Growth
   • Lead Generation
   • Project Management

   Check all skills

   Responsibilities:

   • Lead the procurement of all physical products and RFP design.
   • Manage Facebook account and promote upcoming events on campus using different marketing tactics
   • Work both from RFP and from prospecting.
   • Include oversight of all creative development, messaging and production of collateral materials for donors.
   • Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
   • Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.

   More marketing vice president duties

3. Make a budget

   Including a salary range in your marketing vice president job description helps attract top candidates to the position. A marketing vice president salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing vice president in Iowa may be lower than in Oregon, and an entry-level marketing vice president usually earns less than a senior-level marketing vice president. Additionally, a marketing vice president with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing vice president salary

   $177,188yearly

   $85.19 hourly rate

   ---

   Entry-level marketing vice president salary

   $121,000 yearly salary

   Updated January 3, 2026

   Average marketing vice president salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$200,572	$96
   2	Rhode Island	$200,250	$96
   3	Virginia	$191,997	$92
   4	Washington	$187,199	$90
   5	Nevada	$187,038	$90
   6	New Jersey	$178,505	$86
   7	Utah	$173,527	$83
   8	New York	$173,097	$83
   9	Massachusetts	$171,060	$82
   10	Minnesota	$169,788	$82
   11	Connecticut	$169,567	$82
   12	North Carolina	$168,871	$81
   13	Missouri	$168,516	$81
   14	Arizona	$168,442	$81
   15	Colorado	$166,633	$80
   16	Pennsylvania	$160,795	$77
   17	Illinois	$158,448	$76
   18	Ohio	$157,870	$76
   19	Georgia	$156,132	$75
   20	District of Columbia	$155,245	$75

   Average marketing vice president salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Coty	$232,917	$111.98	12
   2	Fanatics	$228,704	$109.95	47
   3	Simon Property Group	$216,749	$104.21	22
   4	Concord Music Group	$214,859	$103.30	3
   5	Cytokinetics	$214,596	$103.17
   6	Okta	$209,368	$100.66	52
   7	Chico's FAS	$209,010	$100.49	9
   8	Palo Alto Networks	$208,563	$100.27	10
   9	Deckers Brands	$207,759	$99.88	2
   10	23andMe	$206,603	$99.33	1
   11	Stocktwits	$205,412	$98.76
   12	The Children's Place	$204,542	$98.34	1
   13	Estée Lauder	$202,521	$97.37	27
   14	Tailored Brands	$201,474	$96.86
   15	Broward Health	$200,754	$96.52	4
   16	Treasury Wine Estates	$200,453	$96.37
   17	House of Blues	$200,314	$96.30
   18	Rembrandt Foods	$198,255	$95.31
   19	The Walt Disney Company	$197,440	$94.92	28
   20	Weedmaps	$196,090	$94.27	6

4. Writing a marketing vice president job description

   A marketing vice president job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing vice president job description:

   Marketing vice president job description example

   • • 10+ years' experience leading customer acquisition and growth marketing programs in high-growth B2C e-commerce/retail environments
     • Proven track record successfully managing and scaling a multi-million dollar ($10M+) acquisition budget to deliver results in a dynamic, fast-paced organization
     • Strong people leadership skills with focus on scale, people development, and fostering an inclusive team culture
     • Demonstrated exceptional analytical horsepower and data-driven problem-solving skills; owned start-to-finish analytic solving of complex marketing problems using analytics/ business intelligence tools such as Tableau, SQL, etc.
     • Proven ability to drive rigorous prioritization and decision making to achieve complex goals
     • Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization
     • Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers

   Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe's policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

   ABOUT US:

   Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We've defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

   Rue Gilt Groupe operates three complementary sites - Rue La La, Gilt, and Shop Premium Outlets.

   Our vision at RGG is to spark delight through daily discovery - we make shopping an occasion to celebrate. At the forefront of fashion and technology, we're also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected - every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing vice presidents for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing vice president job on Zippia to find and recruit marketing vice president candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing vice presidents requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing vice president

   Once you've decided on a perfect marketing vice president candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing vice president?