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The differences between marketing vice presidents and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and a senior director of marketing. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $159,916 average annual salary of a senior director of marketing.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.
| Marketing Vice President | Senior Director Of Marketing | |
| Yearly salary | $177,188 | $159,916 |
| Hourly rate | $85.19 | $76.88 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 106,180 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Marketing vice presidents and senior directors of marketing have different pay scales, as shown below.
| Marketing Vice President | Senior Director Of Marketing | |
| Average salary | $177,188 | $159,916 |
| Salary range | Between $121,000 And $258,000 | Between $112,000 And $226,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Coty | Washington Prime Group |
| Best paying industry | Retail | Media |
There are a few differences between a marketing vice president and a senior director of marketing in terms of educational background:
| Marketing Vice President | Senior Director Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and senior directors of marketing' demographics:
| Marketing Vice President | Senior Director Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 57.9% Female, 42.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |