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The differences between marketing vice presidents and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $177,188 average annual salary of a marketing vice president.
The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Marketing Vice President | Senior Vice President Of Marketing | |
| Yearly salary | $177,188 | $200,351 |
| Hourly rate | $85.19 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,356 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing vice presidents and senior vice presidents of marketing have different pay scales, as shown below.
| Marketing Vice President | Senior Vice President Of Marketing | |
| Average salary | $177,188 | $200,351 |
| Salary range | Between $121,000 And $258,000 | Between $121,000 And $330,000 |
| Highest paying City | San Francisco, CA | Waltham, MA |
| Highest paying state | Oregon | Massachusetts |
| Best paying company | Coty | Audubon Nature Institute |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a marketing vice president and a senior vice president of marketing in terms of educational background:
| Marketing Vice President | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing vice presidents' and senior vice presidents of marketing' demographics:
| Marketing Vice President | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |