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Marketing vice president skills for your resume and career
Updated January 8, 2025
5 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical marketing vice president skills. We ranked the top skills for marketing vice presidents based on the percentage of resumes they appeared on. For example, 13.6% of marketing vice president resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing vice president needs to be successful in the workplace.
15 marketing vice president skills for your resume and career
1. Digital Marketing
Here's how marketing vice presidents use digital marketing:
- Manage team of regional marketing and sales professionals charged with communicating the brand and implementing traditional and digital marketing plans.
- Managed multiple digital marketing platforms including email marketing, site messaging, marketing resource management, and lead distribution.
2. Analytics
Here's how marketing vice presidents use analytics:
- Developed comprehensive marketing plan that incorporated search engine advertising and yellow page campaigns based on Google analytics and ROI data.
- Conceived company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
3. Marketing Campaigns
Here's how marketing vice presidents use marketing campaigns:
- Conceptualized and developed marketing literature, collateral materials, multiple on and offline marketing campaigns, brochures and software product interfaces.
- Developed and implemented entire marketing campaigns for each North American concert, theatrical and family entertainment tours produced by employer.
4. SEO
Here's how marketing vice presidents use seo:
- Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
- Increased website traffic by 250% and online sales by 150% in 3 months by implementing a targeted SEO strategy.
5. Integrated Marketing
Here's how marketing vice presidents use integrated marketing:
- Enhanced brand awareness and doubled market influence by developing and executing integrated marketing and communications strategy that supported corporate revenue goals.
- Developed and executed integrated marketing strategies and campaigns highly focused around search engine optimization to build online site and brand awareness.
6. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
Here's how marketing vice presidents use crm:
- Established Marketing Automation practice, including service lines for marketing automation, financial management, lead management and CRM integration.
- Established social CRM strategy integrating social media, local marketing and mobile into overall service environment.
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Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Here's how marketing vice presidents use market research:
- Direct all market research and competitive intelligence activities, brand strategy development and strategic planning for agency clients domestically and internationally.
- Major responsibilities included new market identification, new product development, product positioning, strategy development, and market research.
8. Strategic Partnerships
Here's how marketing vice presidents use strategic partnerships:
- Developed and leveraged strategic partnerships with environmental resulting in free on and offline advertising/PR and access to subscription and member databases.
- Identified, sold and managed trade association strategic partnerships including endorsement programs, trade show exhibits, advertising and speaking engagements.
9. ROI
Here's how marketing vice presidents use roi:
- Managed/administered $45 million operating budget, reduced operating expense, and maximized ROI and shareholder value.
- Supervised media buying, telemarketing program and tracking metrics to evaluate marketing effectiveness and maximize ROI.
10. Product Development
Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.
Here's how marketing vice presidents use product development:
- Introduced marketing research at corporate level for product development, planning and positioning by educating executive management of key financial benefits.
- Led product marketing and planning, product profitability, pricing, new product development, productivity program development and distribution management.
11. KPIs
Here's how marketing vice presidents use kpis:
- Improved marketing measurement strategy by implementing new KPIs for website and social media to optimize campaign success and gain client insights.
- Drive efficiency and value-added by developing, interpreting, and reporting on key business metrics (including KPIs and benchmarks).
12. Revenue Growth
Here's how marketing vice presidents use revenue growth:
- Diagnosed weaknesses in festival merchandising and product diversity by incorporating new technology and website, resulting in exponential revenue growth.
- Partnered with three other Stafford Development Company divisions to create mutually beneficial opportunities for promotional exposure and revenue growth.
13. Lead Generation
Here's how marketing vice presidents use lead generation:
- Launched innovative lead generation capabilities - based on product-level, multivariate predictive models - focused on growing revenue from targeted customers.
- Developed consistent lead generation programs and implemented automated lead nurturing system with metrics to determine most cost effective marketing mix.
14. Project Management
Here's how marketing vice presidents use project management:
- Project Management - Coordinate necessary activities between customer service, engineering, production, quality and purchasing to meet customer requirements.
- Managed staff of 10 marketing associates responsible for strategy & planning, project management and client regulatory communications.
15. SEM
Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.
Here's how marketing vice presidents use sem:
- Directed design, implementation and optimization of the ISMHS web activities to make them mobile-friendly with clear calls-to-action and SEM enhancement.
- Managed all marketing efforts, building a user base of over 70,000 writers through SEM and social media marketing.
5 Marketing Vice President resume examples
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What skills help Marketing Vice Presidents find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on marketing vice president resumes?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.
What soft skills should all marketing vice presidents possess?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.
What hard/technical skills are most important for marketing vice presidents?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What marketing vice president skills would you recommend for someone trying to advance their career?
Stephanie Dellande
Professor, Menlo College
Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.
What type of skills will young marketing vice presidents need?
Dr. Donald Siegel
Foundation Professor of Public Policy and Management and Director, Arizona State University
In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
What technical skills for a marketing vice president stand out to employers?
Ira Harris Ph.D.
Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia
Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about marketing vice presidentList of marketing vice president skills to add to your resume
The most important skills for a marketing vice president resume and required skills for a marketing vice president to have include:
- Digital Marketing
- Analytics
- Marketing Campaigns
- SEO
- Integrated Marketing
- CRM
- Market Research
- Strategic Partnerships
- ROI
- Product Development
- KPIs
- Revenue Growth
- Lead Generation
- Project Management
- SEM
- Email Marketing
- Channel Marketing
- B2B Marketing
- Brand Marketing
- Customer Acquisition
- Salesforce
- Brand Awareness
- Content Marketing
- Email Campaigns
- B Testing
- Business Development
- Brand Management
- Marketing Analytics
- Direct Reports
- Demand Generation
- B2C
- R
- Brand Positioning
- Product Management
- Brand Development
- Trade Shows
- Strategic Plan
- Strategic Direction
- Go-To-Market Strategy
- Business Plan
- Value Proposition
- Product Line
- Saas
- Press Releases
- PPC
- Competitive Analysis
Updated January 8, 2025
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Updated January 8, 2025